copywriter Archives - Page 8 of 9

Why Clear Copywriting Wins Over Clever Every Time

Awesome… great… amazing… groundbreaking… Do any of these words mean anything to you? Probably not. These are buzzwords that may sound clever; however, they aren’t specific and don’t have a clear meaning behind them. When taking on a copywriting project, instead of using jargon or meaningless words, be as clear as possible. Here’s why. If […]

First Impressions Project Week 12

I know I said the First Impressions Project was only going to last 12 weeks. There seems to be a significant need for these services, however. So for the time being, I’m planning to keep this project going FREE through the end of the summer. If you think you’d like to get in line for […]

First Impressions Project Week 11

Hey! We are leading up to the final weeks of the first round for the First Impressions Project. If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 11 This week we explored these three sites: December Larks Worth Your Salt […]

First Impressions Project Week 10

Hey! We are leading up to the final weeks of the first round for the First Impressions Project. If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 10 This week we explored these three sites: The Stable Mama Claire Inspired […]

First Impressions Project Week 9

Hey! We are leading up to the final weeks of the first round for the First Impressions Project. If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 9 This week we explored these three sites: Megan Stoddard Wellness Mosimann Marketing […]

Does your website copy do these 7 things? (most websites don’t)

Almost no website is perfect. There. I said it. And, better yet, most people know this about their own sites and their website copy. Whether you’re a small brand or a Fortune 500 company. There’s almost always at least one improvement that could make a difference. (I am no exception here, and I own that). […]

First Impressions Project Week 8

Hey! Back this week with another round of First Impressions Project Audits from three very cool companies. Please check them out and show each company some love! If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 8 This week we […]

6 Things You Should Know Before Hiring a Copywriter

A copywriter doesn’t just help you with the words. You also build a relationship with them as they learn the ins and outs of your business. Hiring a copywriter is an important decision. They serve as more than a writer. They serve as an advisor, business consultant, and marketing strategist who sees your business from […]

First Impressions Project Week 7

First Impressions Project Week 6

Hey! Back this week with another round of First Impressions Audits from three very awesome companies with really cool missions. Please check them out and show each company some love! If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 6 […]

First Impressions Project Week 5

I really enjoyed this week’s first impression project audits. Each of these women-owned companies has a mission that resonates with me. Each is about making the world a better place and helping people, and I enjoyed learning more about each of the businesses. I love doing these because it gives me an opportunity to help […]

First Impressions Project Week 4

Website copy is one of the hardest areas for business owners. I mean, all business owners. The reality is that we are just too close to what we do to be able to take an objective mile-high look. I’m including myself in this, and most other copywriters too, by the way. Not only is it […]

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