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Make prospects crave you the minute someone lands on your site or hears your message.

Raise your hand if you want to be absolutely irresistible to your clients!

 

Of course, you want to be better than the chips and salsa your clients can’t help but reach for…you want to be the guac, baby!

 

You don’t need to imagine a world where you have killer research, strategic insights, and awesome messaging as aces up your sleeve. You CAN have the tools and the right strategy to effortlessly connect with your dream clients…

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Meet The REACH Visibility Trajectory ™ at a glance

R

Research Your Customers

E

Engage with Brand Messaging

A

Attract Clients Online

C

Create a Funnel

H

Hook 'Em With Tactical Strategy

COMPLETE WEBSITE COPY
Get research-driven copy that effectively connects with your clients when they need you most.

B2B FUNNEL ACTION
Feed your marketing machine with a 90-day funnel strategy!

OR — jump the line with my VIP Intensive Services
and get specific deliverables done fast!

You make me feel like I am not going to jump off a ledge with words. I love you.
Pamela Meister
Business & Lifestyle Strategist, Organwise

So how does it work?

The REACH Visibility Trajectory™ breaks our work together into five stages that layer on top of one another to help you build brand awareness, increase your momentum and achieve goals like:

  • Greater visibility so that you’re top of mind with your clients
  • An automated sales funnel to build your business while you eat, sleep, and make merry
  • Turning leads into clients by mining the message and delivering exactly what they need when they need it
  • Being ready for new opportunities and having the ability to jump on them

R - RESEARCH YOUR CUSTOMERS

Market research is the end-all-be-all of marketing because when you truly understand your customers and what keeps them up at night, you can position your solution using words that impact them. Deliverables for this phase include:

  • Voice of Customer Research
  • Review Mining
  • SEO Research
 
Approximate timeframe: 3-4 weeks

E - ENGAGE WITH BRAND VALUES + VOICE

Once you know what matters to your customers, and how you want to serve them, it’s time to position your business in a way that aligns with their needs and your brand values and voice. Deliverables for this phase include:

  • Brand Voice Guide
  • Messaging Platform
  • Packages + Services Positioning

 

Approximate timeframe: 2-3 weeks

A - ATTRACT CLIENTS ONLINE

Now that you’ve got your messaging in place you can give your impactful messaging a home on the internet. Your website is your 24/7 behind-the-scenes sales tool, so the messaging has to be on point in a way that dovetails with everything else you’re doing! Deliverables during this phase include:

  • Copy deck to set a plan and deliver on it
  • Website copy that bridges your messaging, clients, and personality so you control the narrative
  • Live edits and copy polishing to reduce back and forth
  • Wireframing to help you visualize copy placement 
  • Coordination with your designer to ensure the vision translates
 
Approximate timeframe: 4-6 weeks

C - CREATE AN ONLINE FUNNEL

So you’ve got a website, now what? Creating an online funnel means working with lots of moving parts to make sure that you’re giving clients a reason to engage with your business and invite you into their inbox. Why do you want to do this? To build brand awareness and begin to build trust. Deliverables during this phase typically include:

  • A written (and designed) lead magnet
  • A nurture sequence of 5-7 emails designed to upsell them to your paid offer
  • Landing page copy
  • Thank you page copy
  • Promo blurbs for social and website
  • Programming/implementation guidelines
 
Approximate timeframe: 2-3 weeks

H - HOOK PROSPECTS WITH TACTICAL STRATEGY

That’s a jargony sentence that means that results come from action. We’ll develop a 90-day omnichannel (think email, social, direct mail, speaking, etc.) marketing plan to help you get visible, build trust, drive traffic to your site and convert clients.

Deliverables for this phase always include a 6+ month tactical strategy broken down into monthly tasks and quarterly segments.

Approximate timeframe: 2 weeks to set up. Implementation depends on content plan + strategy.

Want to know more about it?

Check out the REACH Visibility Trajectory™ Series to get the full breakdown.

Today was amazing and I’m so relieved to have met someone who ‘gets’ what I’m doing and can easily write in something close to my voice. THANK YOU! PS – AND IT WAS FUN, TOO!
Jennifer B. Gardner
Roam Howl

Ready to work together?

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