Turn your business into the most craveable snack with marketing that fits the business you want to build.

You’ve grown your business to this point — and now you’re so busy running it that you don’t have as much time for the marketing. And, as you refine your products and services, you may have discovered a disconnect with the big things you’re building toward and the messaging you’re putting out into the world.

Maybe your website is outdated and doesn’t reflect the business you want. Or maybe you haven’t positioned yourself as a leader in the industry. Maybe you simply need someone who can step in, show you what to do and how to implement it.

Maybe, you need some marketing therapy STAT.

Nice to Meet You

Brand Photo Treatment V ert

I’m Erin Pennings.

As a marketing execution strategist and copywriter, I partner with startups and B2Bs with bold leaders on the verge of that next big thing…

… whether it’s pivoting into a new industry …

… scaling services from 1:1 to 1: many …

… or stepping out of a day-to-day role and into leadership.

Part strategy nerd, part problem-solver, I draw on 15+ years of finding creative, actionable solutions to the problems that keep you up at night, like:

  • nailing your website copy so you can stop apologizing for it
  • turning your marketing into a well-oiled machine that keeps running even when you don’t have the time
  • rethinking your lead follow-up process so you’re confident that your client acquisition pipeline is engaging qualified leads 
  • and… so much more.

Appetizers aren’t overrated and your business isn't either...

So it's time to dig into what's keeping you up at night and create the perfect recipe to solve it!

Ready to Get Started?

Fun doesn’t come first, but it’s an essential part of our work together...

“Together” being the operative word.

Great copy is the result of a collaborative effort, where our conversations dig deep into your expertise and your clients’ needs to create copy that builds a bridge between them.

Meet The Team

aka right hand woman

Keri is an amazing human who keeps the homefires burning by making sure that the marketing machine stays alive.

aka writer extraordinaire

Maria breaks down super techy stuff into fun topics that connect and engage with your customers. Emphasis on fun.


Small (sticky) humans sometimes pop up to party in the background. They’re why I do what I do and they might just add an extra laugh to our conversation.

Ready to Get Started?

seriously, let me teach you how to make the perfect guac!

Here’s what you need to have

  • 2 avocados, diced or mashed
  • 3 green onions, diced
  • 1 jalapeno, seeded & diced
  • 1 tomato
  • 1 bunch cilantro
  • 1 lime, juiced

Combine everything except the lime and mash together. 

Drizzle lime juice over everything. SERVE IT UP!
(if you’re not serving immediately, then pop in one of the pits, cover tightly with plastic wrap, and store in the fridge for up to 1 hour)

Do you have confidence in your site?

Turn your website into a 24/7 sales tool that keeps your clients REACHING for you with a 10-point check-up and 30 quick-win fixes you can put into action #rightnow.