Turn your business into the most craveable snack and sign big-ticket dreamboat clients while you sleep.

You’ve found a great deal of success in your business, but there’s a disconnect with the big things you’re doing and the messaging you’re putting out into the world.

Maybe your website is outdated. Maybe it doesn’t reflect the business you’re building. Or maybe, you’re finally ready to pour some effort into it so that it becomes the 24/7 sales machine you need while you’re off living your life.

Nice to Meet You

I’m Erin Pennings.

I’m a B2B copywriter who partners with companies on the precipice of doing big things by delivering brand messaging, website copy, and effective marketing strategies that propel action-takers toward their goals.

Part strategy nerd, part problem-solver, I draw on 15+ years of finding the right angle to connect with real humans and solve the problems that keep them up at night.

Appetizers aren’t overrated and when you have messaging that fits your brand, you won’t be either!

Ready to Get Started?




Fun doesn’t come first, but it’s an essential part of our work together...

“Together” being the operative word.

Great copy is the result of a collaborative effort, where our conversations dig deep into your expertise and your clients’ needs to create copy that builds a bridge between them.

Meet The Team

aka right hand woman

Keri is an amazing human who keeps the homefires burning by making sure that the marketing machine stays alive.

aka writer extraordinaire

Maria breaks down super techy stuff into fun topics that connect and engage with your customers. Emphasis on fun.


Small (sticky) humans sometimes pop up to party in the background. They’re why I do what I do and they might just add an extra laugh to our conversation.

Ready to Get Started?

seriously, let me teach you how to make the perfect guac!

Here’s what you need to have

  • 2 avocados, diced or mashed
  • 3 green onions, diced
  • 1 jalapeno, seeded & diced
  • 1 tomato
  • 1 bunch cilantro
  • 1 lime, juiced

Combine everything except the lime and mash together. 

Drizzle lime juice over everything. SERVE IT UP!
(if you’re not serving immediately, then pop in one of the pits, cover tightly with plastic wrap, and store in the fridge for up to 1 hour)