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Turn your brand into the customer magnet it's meant to be
Tell your story and help perfect-fit customers fall madly in love with your business from day one.
Brand Messaging | Marketing Strategy | Copywriting
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Grab my 10-point website checkup to get the skinny on what’s working, what’s not, and how to fix it.
Start-ups, Scale-ups, and Small Businesses:
Find yourself chasing too many shiny marketing objects and then wonder what's not working and why?
If “wow, we did a lot of stuff…but we didn’t accomplish enough,” sounds like the sum-up of your last marketing campaign…
…or if you’re scraping the bottom of the barrel of your network trying to find perfect-fit leads and you’re wondering if you need to find a new barrel…
…or if you’ve been relying on intuition and best practices, but you’re not sure if they’re best for you…
…you may be guilty of guesswork marketing.
And that’s not a bad thing.
Because you’ve got all the goods and motivation to shape your business into a take-my-money machine.
So what are you missing?
The right messaging (aka how you talk about your business) could be standing between you and creating a cohesive, structured marketing plan that incorporates your brand story.
Because to buy, customers need to believe in more than your products. They need to believe in your brand.
The real client-getting shift happens when you control how clients perceive your brand.
So, if “wow, we did a lot of stuff…but we didn’t accomplish enough,” sounds like the sum-up of your last marketing campaign…
…or if you’re scraping the bottom of the barrel trying to find perfect-fit leads and wonder if you need to find a new barrel…
…or if you’ve been relying on intuition and best practices, but you’re not sure if they’re best for you…
…the problem might not be what you think.
Because you’ve got all the goods and motivation to shape your business into a well-oiled client-getting machine.
So what’s standing between you and getting off the marketing hamster wheel?
There’s a good chance it has everything to do with finding the right messaging to connect with your clients so they believe in your brand.
It's time to step back and revisit your messaging to get clear on what your clients actually care about.
That means it’s also time to stop worrying about the right thing to say. When you start focusing on the real message that resonates with customers and reflects the core of your brand, you can use it as a lens for everything you do.
Hi, I'm Erin —
Drawing on over 20 years of marketing and communications, I help you extract your story and tell it in a way that speaks directly to your customers.
By clearly defining your brand and messaging, we’ll create effective copy, and a funnel that builds meaningful connections with the humans in your audience.
Ready to get clear on your messaging, nail your marketing, and attract perfect fit clients?
Here are some of the reasons clients come to me and how I can help:
I need clarity on my brand and how I talk about it.
It’s one thing to talk about your business. It’s another say the right thing to the right audience at the right time, and do so consistently.
You’ll walk away with a brand messaging guide spelling out what to say and when
I’m redoing my website and need the right words.
Your website is your 24/7 salesperson, or it can be when it effectively tells your story and converts your audience.
You’ll walk away with conversion-focused website copy that sets you up as an expert so prospects are ready to buy.
I need a funnel roadmap to grow my business and build momentum.
Your funnel fuels your business, whatever your offer—products, services, courses, or something else—based on your goals.
You’ll walk away with a roadmap for your funnel so you can connect with your audience, build authority, and drive conversions.
I need B2B copy that brings traffic, and generates leads.
The best B2B marketing focuses on what’s in it for your audience, wherever they are in the customer journey.
You’ll walk away with strategic B2B copy and content that speaks to and engages your audience: ebooks, thought leadership content, direct mail, email marketing, and more.
Get clarity on your brand and how you talk about it.
It’s one thing to talk about your business. It’s another say the right thing to the right audience at the right time, and do so consistently.
You’ll walk away with a brand messaging guide spelling out what to say and when so you can confidently show up.
Get the right words for your website redesign.
Your website is your 24/7 salesperson, or it can be when it effectively tells your story and converts your audience.
You’ll walk away with conversion-focused website copy that sets you up as an expert so prospects are ready to buy.
Get a tailored marketing strategy (and implement it).
Your marketing strategy should fuel your business, connecting buyers to your offers—products, services, courses, and more.
In addition to your marketing strategy, you’ll also get support implementing it with copy and content.
Her ability to get to know me, what I needed, and what a successful business partnership looked like was unmatched. Not only that, but her delivery was even better. I have received countless compliments on my website copy since implementing, and I have just hired her again for another project.
If you are wondering whether or not to make the investment, let this be the sign that you absolutely should!
Wondering how it works?
Using the REACH Visibility Trajectory, my flexible framework for start-ups, scale-ups, and small businesses, I’ll help you
- Understand what is—and isn’t—working about your message, so you’ll never walk blindfolded into strategy again.
- Use tangible data to create messaging that resonates with customers.
- Confidently explain who you are and what you do, in a way that shows customers you’re the brand that can solve the problems keeping them up at night.
- Craft a brand story that cuts through the fluff to forge deep connections with your audience across every customer touchpoint
- Get crystal clear on where you want to go as a company, so you can regain the direction and traction you need to grow and scale.
It’s not mind-reading. It’s not magic. It’s messaging.
And it’s seriously that simple.
When you infuse your strategy with the right message, you’ve got the *chef’s kiss* recipe to attract perfect-fit clients who keep coming back for seconds and thirds.
So what does working together look like?
Here's what some people I'm incredibly proud to have worked with are saying...
So how can you make your clients crave your services?
Your website is one of the most important aspects of your marketing strategy and funnel.
Turn yours into a 24/7 sales tool that keeps your clients REACHING for you with a 10-point checkup and 30 quick-win fixes you can put into action #rightnow.
Some of the very real client wins we've achieved include:
- 2000% ROI (and $120k in new annual revenue) from a sales letter campaign
- 93 leads as the result of a single new campaign
- Sales and marketing alignment that deepened market share and customer retention across 4 distinct departments
- Signing 8 new high-ticket clients and 5 figures of monthly recurring revenue across two months in a new market
- Thought leadership content published in major industry publications
- Going from never speaking to speaking at multiple industry conferences in 3 months
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