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Turn your brand into the customer magnet it's meant to be
Brand messaging. Website copy. SEO-driven copy and content. Tell your story and help perfect-fit customers fall madly in love with your business from day one.
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Start-ups, Scale-ups, and Small Businesses:
Find yourself chasing too many shiny marketing objects and then wonder what's not working and why?
If “wow, we did a lot of stuff…but we didn’t accomplish enough,” sounds like the sum-up of your last marketing campaign…
…or if you’re scraping the bottom of the barrel of your network trying to find perfect-fit leads and you’re wondering if you need to find a new barrel…
…or if you’ve been relying on intuition and best practices, but you’re not sure if they’re best for you…
…you may be guilty of guesswork marketing.
And that’s not a bad thing.
Because you’ve got all the goods and motivation to shape your business into a take-my-money machine.
So what are you missing?
The right messaging (aka how you talk about your business) could be standing between you and creating a cohesive, structured marketing plan that incorporates your brand story.
Because to buy, customers need to believe in more than your products. They need to believe in your brand.
The real client-getting shift happens when you control how clients perceive your brand.
So, if “wow, we did a lot of stuff…but we didn’t accomplish enough,” sounds like the sum-up of your last marketing campaign…
…or if you’re scraping the bottom of the barrel of your network trying to find perfect-fit leads and you’re wondering if you need to find a new barrel…
…or if you’ve been relying on intuition and best practices, but you’re not sure if they’re best for you…
…the problem might not be what you think.
Because you’ve got all the goods and motivation to shape your business into a take-my-money machine.
It might just be that the right messaging (aka how you talk about your business) could be all that’s standing between you and your biggest goals.
Because to buy, customers need to believe in more than your products. They need to believe in your brand.
It's time to step back and reconnect with what you stand for
With me at your side, you can stop worrying about the right thing to say, and start focusing on the real message—the one that resonates with customers and reflects the core of your brand and learn how to use it as a lens for everything you do.
Hi, I'm Erin —
Drawing on over 20 years of marketing and communications experience, my superpower is helping you extract your story and tell it with an angle that speaks directly to your customers.
By clearly defining your brand and messaging, I’ll help you create effective website copy, and a marketing funnel that builds meaningful connections with the humans in your audience.
Ready to get clear on your messaging, nail your marketing, and attract perfect fit clients?
Focused Brand Messaging
It’s one thing to talk about your business. It’s another to talk about it consistently.
Together we’ll define what your audience needs to understand.
You’ll walk away with a brand messaging guide spelling out key messaging for every stage of your buyer’s journey.
Strategic Website Copy
Your your website is your 24/7 salesperson, so it must effectively communicate what you do and how you serve your customers.
Together, we’ll create conversion-focused website copy that tells the right story to your audience so they see you as the best solution.
Funnel Development
By comparing your goals with client needs, we’ll map out and build a funnel that supercharges your results.
Whether you need copy coaching or done-for-you writing, we’ll start implementing it to build momentum, authority, and conversions.
B2B Content + Funnel Strategy
The best B2B marketing focuses on what’s in it for your audience, wherever they are in the customer journey.
And you can be top of mind by speaking to their needs with engaging ebooks, blog content, direct mail, email marketing…B2B content that drives results.
As we started working together, I realized that Erin was going to do WAY more than elevate copy and branding - she is a true marketing consultant. Throughout our meetings, I finally pinpointed my unique place in the market and was able to build on top of that. What a journey!
She is as genuine as they come. In fact, so enjoyable were our meetings, I now find myself trying to find other ways we can utilize her creative services – because well – she’s that good. Thanks, Erin! You rock!
Wondering how it works?
Using the REACH Visibility Trajectory, my flexible framework for start-ups, scale-ups, and small businesses, I’ll help you
- Understand what is—and isn’t—working about your message, so you’ll never walk blindfolded into strategy again.
- Use tangible data to create messaging that resonates with customers.
- Confidently explain who you are and what you do, in a way that shows customers you’re the brand that can solve the problems keeping them up at night.
- Craft a brand story that cuts through the fluff to forge deep connections with your audience across every customer touchpoint
- Get crystal clear on where you want to go as a company, so you can regain the direction and traction you need to grow and scale.
It’s not mind-reading. It’s not magic. It’s messaging.
And it’s seriously that simple.
When you infuse your strategy with the right message, you’ve got the *chef’s kiss* recipe to attract perfect-fit clients who keep coming back for seconds and thirds.
So what does working together look like?
Here's what some people I'm incredibly proud to have worked with are saying...
So how can you make your clients crave your services?
Your website is one of the most important aspects of your marketing strategy and funnel.
Turn yours into a 24/7 sales tool that keeps your clients REACHING for you with a 10-point checkup and 30 quick-win fixes you can put into action #rightnow.
Some of the very real client wins we've achieved include:
- 2000% ROI (and $120k in new annual revenue) from a sales letter campaign
- 93 leads as the result of a single new campaign
- Sales and marketing alignment that deepened market share and customer retention across 4 distinct departments
- Signing 8 new high-ticket clients and 5 figures of monthly recurring revenue across two months in a new market
- Thought leadership content published in major industry publications
- Going from never speaking to speaking at multiple industry conferences in 3 months
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