Stop apologizing for your website

(or for not having one)

In just 28 days, you can go from TOTAL overwhelm about writing your copy to LAUNCHING a site that can help you win high-ticket clients.

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WHOMP WHOMP TO WOW™
A 28-day intensive for copywriters, freelancers, and consultants.

✨ Obsessing over your website copy?
✨ Insisting on creating your messaging yourself? ✨ Spinning your wheels trying to get started?

I see you, and that's why I created this course.

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I'M IN!

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NOW AVAILABLE: Self-paced program now available with optional VIP support!

I'm In!

Prefer to wait for the Whomp Whomp to Wow group program relaunch? Hop on the waiting list now!

Maybe you already feel like it's past time to write the copy for your site so you can launch (or relaunch) it finally

You know, a kickass website that reflects the business you’re building and…

… shows your clients you understand them AND their biggest problem.

… sets you up as the expert to guide them through that challenge.

… shows prospects what their life can look like after that problem is in the rearview mirror.

 

The only thing standing in your way is **ACTUALLY** writing your copy.

Delivering on the vision is exactly what you do for OTHER people.

The thing is, instead of sitting down to write new copy that reflects the business you’re building…

… you find yourself doing anything (and I mean anything) else and you end up:

 

Staring at a blank page, typing WORDS GO HERE over and over, willing the copy to write itself.

Stuck in analysis paralysis, never convinced that your copy is good enough, and questioning whether YOU are even good enough.

Pushing your own copy to the back burner in favor of something you can do, whether that’s client work, scrolling on social media, or watching paint dry.

Apologizing for your site (or the lack thereof) on sales calls.

And, you end up right back where you started…

… with copy you don’t love.

… never fully showcasing your awesomeness.

… and taking tons of valuable time that you could be spending on something profitable.

SOUND FAMILIAR????

You’re in the right place and you’re NOT alone. The hardest thing in the world as a business owner is to write your own copy.


Hey there!

I'm Erin Pennings.

 

I’m a website and messaging strategist with deep experience helping people just like you and me hone in on your message and craft website copy that meaningfully connects you with the real humans in your audience so you can build momentum.

“What’s that experience?” you ask…

Well, I’ve written and audited copy for closing in on 100 sites. And, when it comes to website copy, I’ve seen it all–from superstar awesomeness to “well, that’s something.” And you deserve to be a superstar.

That’s where I come in… I want to help you create copy that turns your clients into instant fans who can’t wait to work with you.

 

I see you…heck…I’ve BEEN you.

Even with my crazy-awesome background in marketing… this is hard for me too. Writing your own copy is excruciating… and I’ll let you in on a secret … 

TRUE CONFESSION:
I agonized over my web copy for SIX MONTHS before I published it!

And years later, I still cringe, wondering how many sales I missed in that time.

In the years since, I’ve studied hundreds of sites and audited + written copy for almost that many. Writing your own copy is hard. Like really, really hard. 

And, I knew that if I could develop a system I could use to write powerful copy for myself and my clients, there had to be a way to help other business owners (hey, that’s you). 

Systems help you beat procrastination which is one of the toughest parts of writing your own website copy.

Enter Whomp Whomp to Wow. 

Designed to help you take all the stuff you know about your business and turn it into language that shows how it all matters to your clients. Because you deserve it. Your business deserves it. And your clients deserve it. 

With that in mind, I want you to take these FOUR things to heart

 

#1: You CAN overcome the overwhelm.
Writing your website copy doesn't have to be so frustrating you want to throw your computer at a wall...or worse yet, quit completely and waste even more time.

#2: Your web copy doesn't HAVE to take 6 months (or more) to write.
You can stop staring at a blank screen, stop writing and deleting words, and stop obsessing over strategy, messaging, or user experience...only to start from scratch again next week.

#3: You CAN move forward in your business sooner than you think.
Growing your business doesn't have to sit endlessly on the back burner forever... waiting while you get the inspiration to write great copy, the confidence to publish it, or someone to validate that it's the right thing.

#4: Your website may be closer than you think. 28 days closer.
A website you love — that speaks to your clients and gives you the confidence to take action and grow your business — is within your reach. With Whomp Whomp to Wow, you can get the tools, the strategy, and the support to start AND finish your website copy in 28 days.

THE TRUTH IS THIS: 

What you REALLY need to get your website copy finally written and out into the world isn’t ChatGPT, it isn’t pulling all-nighters, and it isn’t waiting for the stars to align perfect. Instead, you need a solid strategy and the accountability to actually make it actually happen.

Ready to THE HELP YOU NEED—STAT?
GET YOUR STARTING POINT, A STRATEGY TO FINISH, and help along the way.

Now imagine how you’d feel if your clients got to your site and said,

“Wow, I want to work with you! Sign me up now!”

 

Awesome design only gets you so far. The right words make all the difference. When your prospects see your site and think “This person totally gets MY problem!” you’ll be on track to get more bookings, make more money, and choose the projects you want!  

WW2W testimonials

INTRODUCING...

WHOMP-WHOMP to WOW™

28 days to a total turnaround in your business

Whomp Whomp to Wow is designed to help you take your website from, well, whomp-whomp to wow so that it truly reflects the business you want and attracts your ideal clients! It combines strategy and accountability with my templates to help you start AND finish your copy so you can launch your site already!

I‘ve taken everything I’ve learned over the last 15+ years... to create a group program that will help you actually move your new website off the back burner so it goes to work for you 24/7!

"Erin has an incredibly powerful curriculum in Whomp Whomp To Wow. In under 3 weeks, I was able to write ALL of my web copy - I’d been twiddling my thumbs on it for MONTHS because I felt like I didn’t know what the eff I was doing. So - lay your money down and above all, implement what the course teaches you, and you will have compelling copy for your very own website, too.”
GRACE FORTUNECourse Strategist & Copywriter

WHOMP WHOMP TO WOW IS

Part Strategy

Part Accountability

Part Copy Coaching


PLUS, you'll my templates and insights into the process I've used with over 100 clients and students so you can write your copy ... and do it well!

"Whomp Whomp to Wow is the perfect middle ground between stress-eating candy corn while you cajole yourself to write your own copy and hiring a copywriter bestie to do it for you. You're not alone, which is worth its weight in gold. (Or a bag of candy corn.)”
CORRIE MYERSSaaS & EdTech Copywriter

The Whomp Whomp to Wow™ 28-Day Web Copy Intensive

is for copywriters, coaches and creatives who want to translate what's in their brain onto their site so it reflects the business they want to build.

The intensive works across three key areas:

STRATEGY, TEMPLATES & SMALL GROUP ACCOUNTABILITY

In addition to trainings and Q&A calls, the small group gives you the accountability to get it done, problem-solve together and share your work.

If you do the work, at the end of our time together, you'll be ready to plop that copy into your site!

IMMEDIATE IMPLEMENTATION FEEDBACK DURING CALLS

Having the know-how is one thing, implementing it is something else. That’s where this intensive comes in. You get access to me for four weeks of office hours in The Zone Co-Working Community.

Each week you can bring your website copy and other projects and gain clarity and confidence that your words are effective.

Ongoing Support After the Program Ends

Our program is 28 days long, and access to the info doesn’t disappear at the end.

Want ongoing coaching or support? We can talk about that too 🙂

To be clear...here's EXACTLY what you get

4 VIDEO LEARNING MODULES

4 COPY Talk SESSIONS FOR FEEDBACK

1 MONTH CO-WORKING COMMUNITY

"Joining Whomp Whomp to Wow? THAT is a no-brainer.
Sign up, commit to yourself, and you'll have a website that works for you in about six weeks! (At least that's how long it took me.) ”
MICHAEL CIRIGLIANOCopywriter for Performing Arts

Just so we're clear...

Whomp Whomp to Wow is not a static course where you procrastinate and don’t end up with web copy.  

This is a collaborative approach with accountability where we’ll talk through the group’s questions so that you can apply the lessons to your existing web copy!

In just 28 days, you’ll reframe and rewrite your website copy so that:

  • you’re speaking directly to your clients in words that matter to them,
  • showing them how you solve their problems, and
  • making it easy for them to say yes to you.


The end result? More perfect-fit clients, a website that reflects what you actually want to be known for, and a happier, more confident AND more profitable you.

"Erin’s course got me out of my own way.
Her feedback was candid, kind, and moved me forward. The course materials and coaching made it possible for me to write compelling copy that reflects what I do, for whom, and why my ideal clients should hire me.”
MARIA THOMPSONProductivity Copywriter

Here's how it all breaks down...

STEP 1

ONBOARD YOURSELF AS A CLIENT

Step 1 is PACKED full of content designed to help you make the most of the course.

As soon as you purchase the course, you'll get immediate access to:

  • The Whomp Whomp to Wow Introductory Training  to explain how the course works and what to expect. 
  • The Ultimate Website Copy Playbook to give you a head start on what we're covering
  • The Make Me Tasty Exercise to help you define the who, what, when, where, why, how of your business -- and more importantly, why it matters!
  • The What the Heck is My USP? Training, so you can begin defining what sets you apart.
  • A USP Mad Libs Exercise to help you identify what makes you stand out and what is important to your clients

STEP 2

Hit a Home Page Home Run

We’ll explore the components of your home page, how to reframe your messaging to speak directly to your clients so that you can start writing copy that converts people from day 1.

You’ll get access to:

  • A Home Page as the Client Journey Training, so that you understand how to structure your home page to make the client journey seamless.
  • A What's In a CTA Training, so that you have tactical advice for implementing them.
  • The Define Your Client Journey Roadmap so that you can create a home page that guides your client through your site and through working with you.
  • The 8 Steps to a Better CTA Handout to help you knock it out of the park.
  • The Ultimate Web Copy Template (and "not-wireframe") Training to show you how I map out web copy and frame it up in a Google Doc.
  • The Not-a-Wireframe Home Template to help you frame out your Home Page.

STEP 3

ALL ABOUT THE ABOUT

We’ll explore why your About page is less about you than it is about your customer, and how that affects what you include. You’ll learn key elements of an About page so that you can write one that will rock their socks off.

You’ll get access to:

  • A Your About Page Isn't About You Training to show you how to tailor your about page to your clients’ pain points.
  • A How to Write a Bio that Makes You IRRESISTIBLE Training so your bio works as a sales tool.
  • The About You/About Me Worksheet and Guidelines to help you identify how your background solves their problems.
  • The About Page Roadmap to help you create an about page that supports your business.
  • The Not-a-Wireframe About Template to help you frame out your About Page.

STEP 4

Serving Up Services

We’ll explore your services, and how to set them up and package them so that they’re enticing to your clients. 

You’ll get access to:

  • A Turn Your Services Page into a Sales Page Training that explains how to structure your services page so that your clients want to say yes.
  • A Create Packages and Services Your Clients Will Buy Training so you know how to structure your packages and build value.
  • A Packages and Services Positioning Worksheet so that you can lay out what you’re offering and how to position it.
  • The Services Page Roadmap so you have a structure and ideas for creating your content.
  • The Not-a-Wireframe Service Template to help you frame out your Services Page.
"I’d been struggling to write my own web copy for months. Whomp Whomp to Wow helped me do it in a few weeks.

Erin’s a great coach, and her feedback is honest, astute, kind and super targeted. She knows what works and how to get you there: one page at a time, section by section, broken down into tiny, achievable bits. Her clever templates and wireframes took away the blank page overwhelm that always stopped me in the past. If you do the work, this course will deliver!"
KERSTIN SHEPPARDCopywriter, Editor, Course Strategist

And because I want to support you throughout the program, you'll also get access to:

exclusive bonuses

Bonus #1

Ultimate Website LAUNCH PLAN TO USE YOUR WORK TO BUILD BUZZ

a $297 value

This training gives you everything you need to launch your finished website, and gives you a step by step process to use your launch as marketing campaign. Plus, if you need to hire a designer, get access to my checklist of questions!

BONUS #2

GETTING AND MINING TESTIMONIALS WORKSHOP

a $597 value

You see testimonials all OVER the internet, but how do you get recommendations that actually help convert prospects to clients? And how do you get one for almost every project? This bonus workshop teaches you my process for gathering and leveraging testimonials so you can maximize your marketing efforts. 

Bonus #3

Packaging & Pricing Your Services

a $297 value

Learn how to build packages that work for you and your clients, and then price them for profitability with Pamela Meister, a business and lifestyle strategist for online business owners.

Bonus #1

Write like you speak MasterClass

a $297 value

This training will show you how to write conversationally and focus on what really matters to your clients — the benefits, so that you can speak directly to their needs as you write.

LIMITED TIME BONUS

THE ART OF THE LIVE REVIEW WORKSHOP

a $597 value (available until TUESDAY, October 26, 2021 at 11:59 pm central)

Find out how to leverage (and use) live reviews in your business. I’ll show you best practices for using live reviews to minimize back and forth revisions with you clients, help them feel heard, and get to the heart of the problem so you can close your projects and get paid faster!

This is your time to attract better-paying clients and own your awesomeness .

Sign up today for Whomp Whomp to Wow™ and get…

  • 4 Video Learning Modules
  • 8 Group Coaching Calls (not included in self-paced offer)
  • 12 Exercises, Templates, and Tools
  • Plus 3 GREAT Bonuses


But most importantly, you’ll walk away from this program feeling confident that you have the right words to attract AND start booking more of your ideal clients. 

 

Your experience starts immediately .

Get started as soon as you join…

"It's a fantastic course!
I found it more useful than Copy School
Much more suited for my fast implementation style.”
Esai ArasiSocial Media Strategist for Copywriters

The CopySnacks 15-Day Guarantee

Look I know it’s hard to commit because you’ve tried this before. The only way you’ll know if it works for you is if you get in and try it…

And because I want you to feel completely comfortable with me and with Whomp Whomp to Wow, to give yourself a chance to see how  these tools and trainings can help you buckle down to get it done.  

Because I’ve tested these copywriting strategies with dozens of Whomp Whomp students and nearly 100 websites, I feel absolutely confident sharing offering you a Love It Guarantee. 

I’m so confident that if you dive in, do the work, you’ll get website copy that moves the needle forward in your business by helping you write website copy that speaks to your ideal client. 

If you are not satisfied within 15 days of purchase, simply email my team and we’ll refund you.

And...what's the cost of not joining whomp whomp to wow?

If you’re doing this on your own… you could spend hundreds of hours and countless months to get copy that doesn’t resonate with your audience.

On the other hand, if you’re hiring a copywriter, you might pay $5k or $10k for really awesome copy.

Then again, what is the cost of saying “I’ll just Jasper this,” putting up a subpar website with a mediocre structure? You could be losing tens of  thousands in sales every month.

With all that in mind, Whomp Whomp to WOW with bonuses is worth more than $4500... and hundreds of thousands of dollars in sales for your business.
However, you're getting it for:

Whomp Whomp to Wow™

Self Paced
$ 297
00
  • 4 Video Learning Modules
  • 12 Exercises, Templates, and Tools
  • 2 Bonus Workshops
  • 1 Month FREE Access to The Zone Co-working community, featuring weekly Copy Talk sessions hosted by me
  • Limited special pricing saves $200 off $497 normal cost!
Help me write my copy the Whomp Whomp to Wow way!
HUGE SAVINGs

Whomp Whomp to Wow™

Self Paced VIP Experience
$ 997
00
  • 4 Video Learning Modules
  • 12 Exercises, Templates, and Tools
  • 2 Bonus Workshops
  • 1 Month FREE Access to The Zone Co-working community, featuring weekly Copy Talk sessions hosted by me
  • PLUS TWO (2) 45-minute 1:1 Calls
  • PLUS an audit of your finished
Help me write my copy the Whomp Whomp to Wow way!
GO VIP!

When you join, you get immediate access to the course and can start onboarding yourself as a client right away.

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"The resources in Whomp Whomp are incredible 😍
I love the (not) wireframe template you gave & the worksheets. Perfect for helping me start on a client's website when I was in a creative rut! Will defs be referring to them again."
ASH CHOWLaunch Strategist

There’s never been a better time to level up your website copywriting skills.

Your website could be working for you behind the scenes 24/7. If you put in the time now, in just a few weeks you could have a website you love…and better yet, that your clients love, too.

Whomp Whomp to Wow IS FOR COPYWRITERS, COACHES, AND CREATIVES WHO:

Know who they want to serve and how they want to serve them.

Need help translating what they do from their head to their website.

Are tired of spinning their wheels and want to get their site off the back burner.

Want a website that reflects the business they are building and speaks to their ideal clients.

Want to spend less time pounding pavement and start getting more qualified leads.

Whomp Whomp to Wow IS NOT for people who:

Are thinking of starting a business, but aren’t sure who they’re going to serve or what they’re going to do.

Think what they already have is perfect and has no room for improvement.

Aren’t serious about growing their business or putting in work.

Don’t want to command higher rates.

Are happy with everything about their business and don’t want anything to change.

Some Frequently Asked Questions

Q: Do I need to sign up for this right now?

A: In a word, YES. If you need a push to get your website copy done so you can kick things into high gear, launch your site already, and start taking actions that will propel your business forward, the time is absolutely now. 

Q: What if I’m too busy to finish the program?

A: Valid question. This program will require 3-5 hours a week of your time if you want to finish it in 28 days. If you’re doing work you don’t love at rates that make you sad, then you’ll want to find the time. Materials will be available for at least 12 months, so even if you fall behind, you’ll have access to materials and videos. And, if you want to join a future cohort, you can absolutely do so for a discounted rate.

Q: I’m not sure I’m ready for this program, how will I know?
A: If you have a website that isn’t attracting the right clients or doesn’t reflect the business you’re building, or if you don’t have a website at all, and want to start getting clients and showing up as a professional, then the time is right. Even if you have an amazing graphic designer, you’ll need someone to write your copy… and that person? It could be you.

Q: How will I access the program? 
A: You’ll get immediate access to STEP 1 as soon as you click purchase below. 

Q: Do I get 1:1 support? 
A: You get 30 days to send questions via Voxer, and by joining the self-paced VIP option, you’ll get two 1:1 calls that are 45-minutes each AND a final website copy audit within 90 days of purchasing the course.

Q: Do I need to sign up for this right now?

A: In a word, YES. If you need a push to get your website copy done so you can kick things into high gear, launch your site already, and start taking actions that will propel your business forward, the time is absolutely now. 

Q: Do I need to join all of the calls?

A: The short answer is no, you don’t need to join the calls. While they are a place to get friendly, yet effective feedback about your website copy, if it doesn’t work for you to attend, you’ll still get the same experience. You can still submit your work for feedback, and, if you want 1:1 time, the VIP experience gives you a full review of your website copy.  

Q: What if I’m too busy to finish the program?

A: Valid question. This program will require 3-5 hours a week of your time. If you’re doing work you don’t love at rates that make you sad, then you’ll want to find the time. Materials will be available for at least 12 months, so even if you fall behind, you’ll have access to materials and videos. And, if you want to join a future cohort, you can absolutely do so for a discounted rate.

Q: I’m not sure I’m ready for this program, how will I know?
A: If you have a website that isn’t attracting the right clients or doesn’t reflect the business you’re building, then the time is right. Even if you have an amazing graphic designer, you’ll need someone to write your copy… and that person? It could be you.

Q: How will I access the program? 
A: You’ll get immediate access to STEP 1 as soon as you click purchase below. 

Q: Do I get 1:1 support? 
A: You can send questions in prior to our weekly calls to make sure we cover them, and as time allows, we’ll offer hot seat sessions. After completing the course, you’ll get limited-time access to group calls.

The VIP option includes two 30-minute calls (a $394 value), unlimited Voxer access (a $397 value), and a video audit of your copy (a $497 value).

The truth is...

You — and your business — deserve a website that speaks to your clients.

Your clients deserve it, too. They need you, and a website makes it so much easier for them to find and trust you.

By choosing to say yes to WHOMP WHOMP TO WOW, you’re also saying yes to your clients and to meeting their needs.

More importantly, you’re also saying yes to continuing to build a business that gives you the life you want. Let’s do this!