copywriters, coaches, and creatives, if you're struggling with your web copy...



Designed to give you the know-how, advice, and accountability to get your new website off the back burner.

Doors close in...


Get on the waitlist!

You already know it's past time to write the copy so you can launch your website already.

You know, a kickass website that reflects the busines you’re building and…

… shows your clients you understand them AND their biggest problem.

… sets you up as the expert to guide them through that challenge.

… shows prospects what their life can look like after that problem is in the rearview mirror.



The only thing standing in your way is **ACTUALLY** writing your copy.

Delivering on the vision is exactly what you do for OTHER people.

The thing is, instead of sitting down to write new copy that reflects the business you’re building…

… you find yourself doing anything (and I mean anything) else and you end up:


Staring at a blank page, typing WORDS GO HERE over and over, willing the copy to write itself.

Stuck in analysis paralysis, never convinced that your copy is good enough, and questioning whether YOU are even good enough.

Pushing your own copy to the back burner in favor of something you can do, whether that’s client work, scrolling on social media, or watching paint dry.

Apologizing for your site (or the lack thereof) on sales calls.

And, you end up right back where you started…

…with copy you don’t love.

…never fully showcasing your awesomeness.

…and taking tons of valuable time that you could be spending on something profitable.



You’re in the right place and you’re NOT alone, because the hardest thing in the world is to write your own copy.

Hey there!

I'm Erin Pennings.

When it comes to website copy, I’ve seen it all–from superstar awesomeness to “well, that’s something.” As the founder of CopySnacks, I love talking through marketing challenges and sharing tactical advice for building consistent, reliable marketing that will move your business forward.

A copywriter with over 15 years of marketing experience under my belt, I’m also a marketing strategy geek who loves mapping out strategic workflows and finding creative ways to reach your audience.


I see you…heck…I’ve BEEN you.

Even with my crazy-awesome background in marketing… this is hard for me too. Writing your own copy is excruciating… and I’ll let you in on a secret … 

I agonized over my web copy for SIX MONTHS before I published it!

And then I got smart and developed a system...


I’ve studied hundreds of sites and audited + written copy for almost that many. And, along the way, I created a system that makes writing your website copy as easy as using simple tools and frameworks to translate what’s in your head directly into powerful, impactful copy. 

And, because I’ve been there myself, I don’t want you to go through the same headaches anymore… instead, I want you to take these four things to heart:



#1: Writing your website copy doesn't have to be so frustrating you want to throw your computer at a wall...

#2: You don't need to pull countless all-nighters writing your copy and obsessing over #allthethings from strategy and messaging to user experience...

#3 Your copy project and growing your business don't have to sit endlessly on the back burner forever...

#4: MOST IMPORTANTLY, a website you love —that speaks to your clients and gives you the confidence to take action and grow your business — is within your reach.


The truth is this: what you REALLY need to get your website copy finally written and out into the world is a solid strategy and the accountability to make it actually happen.




  • Staying up late, pounding away on the keyboard.
  • Wondering exactly what to write and where it should go.
  • Agonizing over the right combination of words.
  • Constantly changing and tweaking
  • Obsessing that it’s on your to-do list for months on end
  • Questioning your commitment to building your business


I want you to start AND FINISH your web copy without stressing over the strategy of what to write or how to organize it. And best of all, I want you to have fun along the way!




Now imagine how you’d feel if your clients got to your site and said,

“Wow, I want to work with you! Sign me up now!


Awesome design only gets you so far. The right words make all the difference. When your prospects see your site and think “This person totally gets MY problem!” you’ll be on track to get more bookings, make more money, and choose the projects you want!  



for copywriters, coaches, and creatives

A 21-day web copy intensive designed to help you take your website from whomp-whomp to wow so that it truly reflects the business you want and attracts your ideal clients! It combines strategy and accountability with my templates to help you start AND finish your copy so you can launch your site already!

I‘ve taken everything I’ve learned from in the last 15+ years... to create a group program that will help you actually move your new website off the back burner so it goes to work for you 24/7!

Part strategy, part accountability, and part hot seat sessions.

Get my templates and insights into the process I've used with over 60 clients so you can write your copy ... and do it well!

The Whomp Whomp to Wow 21-Day Web Copy Intensive

is for copywriters, coaches and creatives who want to translate what's in their brain onto their site so it reflects the business they want to build.

The intensive works across three key areas:


In addition to weekly trainings and Q&A calls, the small group gives you the accountability to get it done, problem-solve together and share your work.

If you do the work, at the end of our time together, you'll be ready to design your site!


Having the know-how is one thing, implementing it is something else. That’s where this 21-day intensive comes in.

Our weekly Q&A calls double as feedback sessions for anyone who wants a hot seat discussion to offer small copy tweaks with a big impact.

Offering Ongoing Support After the Program Ends

Our program is 21 days long, and access to the info doesn’t disappear at the end.

You’ll have at least 3 months of access to course materials, and I’ll be available for 2 additional Ask Me Anything Calls that start on “Week 4” to give you real-time answers to your questions.

Just so we're clear...

Whomp Whomp to Wow is not a static course where you procrastinate and don’t end up with web copy.  This is a collaborative approach with accountability where we’ll talk through the group’s questions so that you can apply the lessons to your existing web copy!

In just 21 days, you’ll reframe and rewrite your website copy so that:

  • you’re speaking directly to your clients in words that matter to them,
  • showing them how you solve their problems, and
  • making it easy for them to say yes to you.


The end result? More clients, a website that reflects what you actually want to be known for, and a happier, more confident AND more profitable you.

Here's how it all breaks down...



This Introductory Module is PACKED full of bonus content designed to help you make the most of the course, so that when our cohort starts and Module 1 drops, you'll be ready to hit the ground running.

As soon as you purchase the course, you'll get immediate access to:

  • The Whomp Whomp to Wow Introductory Training  to explain how the course works and what to expect. 
  • The Ultimate Website Copy Playbook to give you a head start on what we're covering
  • The Make Me Tasty Exercise to help you define the who, what, when, where, why, how of your business -- and more importantly, why it matters!
  • The What the Heck is My USP? Training, so you can begin defining what sets you apart.
  • A USP Mad Libs Exercise to help you identify what makes you stand out and what is important to your clients


Hit a Home Page Home Run

We’ll explore the components of your home page, how to reframe your messaging to speak directly to your clients so that you can start writing copy that converts people from day 1.

You’ll get access to:

  • A Home Page as the Client Journey Training, so that you understand how to structure your home page to make the client journey seamless.
  • A What's In a CTA Training, so that you have tactical advice for implementing them.
  • The Define Your Client Journey Roadmap so that you can create a home page that guides your client through your site and through working with you.
  • The 8 Steps to a Better CTA Handout to help you knock it out of the park.
  • The Ultimate Web Copy Template (and "not-wireframe") Training to show you how I map out web copy and frame it up in a Google Doc.
  • The Not-a-Wireframe Home Template to help you frame out your Home Page.


All About the About

We’ll explore why your About page is less about you than it is about your customer, and how that affects what you include. You’ll learn key elements of an About page so that you can write one that will rock their socks off.

You’ll get access to:

  • A Your About Page Isn't About You Training to show you how to tailor your about page to your clients’ pain points.
  • How to Write a Bio that Makes You IRRESISTIBLE Training so your bio works as a sales tool.
  • The About You/About Me Worksheet and Guidelines to help you identify how your background solves their problems.
  • The About Page Roadmap to help you create an about page that supports your business.
  • The Not-a-Wireframe About Template to help you frame out your About Page.


Serving Up Services

We’ll explore your services, and how to set them up and package them so that they’re enticing to your clients. 

You’ll get access to:

  • A Turn Your Services Page into a Sales Page Training that explains how to structure your services page so that your clients want to say yes.
  • Create Packages and Services Your Clients Will Buy Training so you know how to structure your packages and build value.
  • A Packages and Services Positioning Worksheet so that you can lay out what you’re offering and how to position it.
  • The Services Page Roadmap so you have a structure and ideas for creating your content.
  • The Not-a-Wireframe Service Template to help you frame out your Services Page.

And because I want to support you throughout the program, you'll also get access to:

exclusive bonuses

Bonus #1

Writing conversationally online MasterClass

a $297 value

This training will show you how to write conversationally and focus on what really matters to your clients — the benefits, so that you can speak directly to their needs as you write.

Bonus #2

Ultimate Website copy LAUNCH PLAN

a $297 value

This package gives you everything you need to launch your finished website. Plus, if you need to hire a designer, get access to my checklist of questions!

Bonus #3


a $297 value

This workbook and video will serve as a companion to our work together in this program, and will help you map out a content strategy so that you can create content your audience actually wants to consume!

Bonus #4

Canva basics video tutorial & Templates

a $150 value

From Alli Beck Design, learn how to use Canva’s design software to create branded graphics that look professional, and get access to exclusive templates that pack a punch for your brand.



a $597 value (available until Friday October 22, 2021 at 8 pm central)

You see testimonials and recommendations all OVER the internet, but how do you get recommendations that actually help convert prospects to clients? And how do you get one for almost every project? It starts with knowing the value of a good testimonial, how to get them, how to mine them for the right words, and how to use them effectively on your website and in your marketing. Get a training as well as a checklist with my process and the EXACT questions I ask my clients and use to help them get great testimonials.

Bonus #2

Packaging & Pricing Your Services for your site

a $149 value

Learn how to build packages that work for you and your clients, and then price them for profitability with Pamela Meister, a business and lifestyle strategist who has worked with governments, corporations, and entrepreneurs.

Bonus #1

Web Designer Do's & Don'Ts Bonus session

a $149 value

Get the best info on how to design and build your website from the best WordPress designer and developer I know. Stephanie Hudson, aka “The Left Brain” has over 20 years of experience. Learn what to keep in mind and what you can focus on later.

This is your time to attract better-paying clients and own your awesomeness .

Sign up today for Whomp Whomp to Wow and get…

  • 4 Video Learning Modules
  • 12 Exercises, Templates, and Tools
  • Plus 5 GREAT Bonuses

But most importantly, you’ll walk away from this
program feeling confident that you have the right words to attract start booking more of your ideal clients


The CopySnacks 15-Day Guarantee

I’ve tested these copywriting strategies over the last 15 years. Point blank, they work and they’ll help you write website copy that speaks to your ideal client

I guarantee you’ll be satisfied with your results if you do the work. If you are not satisfied within 15 days of purchase, notify my team and we’ll refund you. 

Whomp Whomp to WOW with bonuses is worth more than $4500...
however, you're getting it for:

Course + Calls
VIP Experience


  • 4 Video Learning Modules
  • 12 Exercises, Templates, and Tools
  • 5 Value-Packed Bonuses
  • 5 Accountability & Hot Seat Calls
  • Private Facebook Group Access


  • 4 Video Learning Modules
  • 12 Exercises, Templates, and Tools
  • 5 Value-Packed Bonuses
  • 5 Accountability & Hot Seat Calls
  • Private Facebook Group Access
  • 30-minute 1:1 Call with Erin
  • Unlimited Voxer Support
  • Post-Course Web Copy Audit


limited to 5 VIP slots

When you join, you get immediate access to the introductory module!

Doors close in...


There’s never been a better time to level up your website copywriting skills.

Your website could be working for you behind the scenes 24/7. If you put in the time now, in just a few weeks you could have a website you love…and better yet, that your clients love, too.


Know who they want to serve and how they want to serve them.

Need help translating what they do from their head to their website.

Are tired of spinning their wheels and want to get their site off the back burner.

Want a website that reflects the business they are building and speaks to their ideal clients.

Want to spend less time pounding pavement and start getting more qualified leads.

Whomp Whomp to Wow IS NOT for people who:

Are not clear on who they serve or how.

Think what they already have is perfect and has no room for improvement.

Aren’t serious about growing their business or putting in work.

Don’t want to command higher rates.

Are happy with everything about their business and don’t want anything to change.

Some Frequently Asked Questions

Q: Do I need to sign up for this right now?

A: Because this is a scheduled 21-day intensive, yes, you need to sign up now if you want to start. Plus, if you don’t make a change now, you’ll be in the same place at the end of the program.


Q: What if I’m too busy to finish the program?
A: Valid question. This program will require 3-5 hours a week of your time. If you’re doing work you don’t love at rates you don’t love, then you’ll want to find the time. Materials will be available for at least 2 months after the program concludes, so even if you fall behind during our three weeks together, you’ll have access to materials, videos, and ask me anything sessions.


Q: I’m not sure I’m ready for this program, how will I know? 
A: If you have a website that isn’t attracting the right clients, then the time is right. Even if you have an amazing graphic designer, you’ll need someone to write your copy… and that person? It could be you.


Q: How will I access the program? 
A: The program begins the week of November 1 which is when Module 1 videos will be available. However, the introductory module is available as soon as you purchase the course.


Q: Do I get 1:1 support? 
A: Our group sessions will take place every other week and after the program, you’ll get access to 2 group Ask Me Anything calls. Plus you can ask specific questions in our private community.

Get on the waitlist!