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Have a copy project you need to get done like yesterday?
“Salesy.” It’s a term I hear all too often. Especially when people (clients) tell me “My brand isn’t salesy,” or “I don’t want to come across as too salesy.” In
My framework, the REACH Visibility Trajectory is all about assembling the building blocks so you can show up and convert your audience. The only problem? Sometimes it’s all too easy
You’ll often hear me talking about the importance of telling your story and how to do it effectively. I recently shared this video going through finding the right story to
Anna Hetzel and I are dishing on brand messaging and website copywriting, plus they’ll share the exciting things going on in their world at Strange Birds. Plus…why there are never enough
In a world bombarded by promotional messages and clickbait, businesses that stand out are those that connect with their audience on a deeper level. Storytelling is a powerful tool in
Developing a content marketing strategy is too often seen purely as a numbers game. Put out a lot of content. Get as many eyes as possible on that content. The
Recently, I wrote about 5 secret sauce ingredients for your brand messaging makeover. In that article, I focused on strategies for tapping into your customers’ brains to find brand messaging
Human-first marketing and messaging should be everyone’s priority. And before anyone says “But I’m in the B2B space,” here’s some food for thought. Even though your *client* or customer may
If you have customers (or you know who your customers are-slash-will be), you’re sitting a top a veritable gold mine of inspiration for messaging, copy, and content. While great customers
If you’ve felt like your brand messaging is generic or you’ve, ahem, never gone through a brand messaging exercise, then this post (and video) are for you. Think of it
If you ever feel like you’re shouting into the void when it comes to marketing your biz and you can’t seem to rise above the digital noise to capture your
Experts still agree: a recession late in 2023 is inevitable. How big it will be is anyone’s guess, but that’s not stopping the universal knee-jerk reaction. Cut the budget. Trim
