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Recently, I wrote about 5 secret sauce ingredients for your brand messaging makeover. In that article, I focused on strategies for tapping into your customers’ brains to find brand messaging
Human-first marketing and messaging should be everyone’s priority. And before anyone says “But I’m in the B2B space,” here’s some food for thought. Even though your *client* or customer may
If you have customers (or you know who your customers are-slash-will be), you’re sitting a top a veritable gold mine of inspiration for messaging, copy, and content. While great customers
If you’ve felt like your brand messaging is generic or you’ve, ahem, never gone through a brand messaging exercise, then this post (and video) are for you. Think of it
If you ever feel like you’re shouting into the void when it comes to marketing your biz and you can’t seem to rise above the digital noise to capture your
Experts still agree: a recession late in 2023 is inevitable. How big it will be is anyone’s guess, but that’s not stopping the universal knee-jerk reaction. Cut the budget. Trim
Just because you can…doesn’t mean you should, especially when it leads to all kinds of mistakes or regrets. Life and work are full of “can” but what about the “should”?
Ever felt like you’re on a marketing roller coaster, hanging between “let’s get it done already” and “make it 100% perfect?” Considering the never-ending question of action or perfection is
If you’re reading this, you’re likely at a crossroads. Maybe you’ve audited your site (maybe even using my checkup), or perhaps you’re on the verge of a new launch, pivot,
We’re diving into what makes Brittany Downey tick… and, more importantly, why she takes a minimalist approach to website copy and marketing. She shows businesses the best tips for differentiating
When Authority Magazine interviewed me about developing a trusted and beloved brand, I jumped at the opportunity. We covered so much ground — from how I got started in this
Have you thought about startup business in the year 2023? You’re not alone. Despite the challenges of the past few years, entrepreneurship is still thriving, and many aspiring startup business
