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You CAN ensure your prospects crave you the minute someone lands on your site or hears your message.
Raise your hand if you want to be absolutely irresistible to your clients from the moment they find you!
You CAN have the tools and the right strategy to effortlessly connect with your dream clients so they keep REACHING for you (just like that tasty snack they can’t get enough of).
Even if you’ve found yourself so busy that you don’t have enough time to do your marketing.
And truthfully, that’s where the REACH Visibility Trajectory™, my flexible framework designed to help you delight your customers and create momentum.
The what now?
The REACH Visibility Trajectory™ is my flexible framework for helping founder-led B2Bs and startups solve their marketing challenges so they can delight their audience, create brand awareness, and build momentum to grow their business.
In short?
It’s how I get results for my clients.
And here it is at a glance.
R
Research Your Customers
E
Engage with Brand Messaging
A
Attract Clients Online
C
Create an Online Funnel
H
Hook 'Em With Tactical Strategy
OR — jump the line with my VIP Intensive Services
and get specific deliverables done fast!
What does a project ACTUALLY look like?
Just like your business is 100% unique (because of your secret sauce), every project has a unique flavor profile that we’ll use The REACH Visibility Trajectory™ to uncover.
However, if you’re wondering what you can expect a typical flow to look like, there are three key steps
Step 1: Kick-off to reaffirm schedule and deliverables. (If it’s a long-term project, we’ll set a check-in schedule.)
Step 2: After we dig in and create your strategy and copy, you’ll get a Loom overview of the deliverables and guidelines for next steps.
Step 3: Now it’s time to polish. Every project includes a Live Review call so we can run through any questions and changes live and give you the final deliverable.
Want to see The REACH Visibility Trajectory™ in action?
So how does your framework work?
The REACH Visibility Trajectory™ breaks your marketing challenges into five stages, or building blocks, that layer on top of one another to help you build brand awareness, increase your momentum and achieve goals like:
- Greater visibility so you’re top of mind with your clients AND prospective referral partners
- An automated sales funnel to build your business while you eat, sleep, and make merry
- Turning leads into clients by mining the message they need to hear so you can deliver exactly what they need when they need it
Ready to learn more?
click below to learn more about the foundational elements of each stage
Market research is the end-all-be-all of marketing because when you truly understand your customers and what keeps them up at night, you can position your solution using words that impact them. Deliverables for this phase include:
- Voice of Customer Research
- Review Mining
- SEO Research
Once you know what matters to your customers, and how you want to serve them, it’s time to position your business in a way that aligns with their needs and your brand values and voice. Deliverables for this phase include:
- Brand Voice Guide
- Messaging Platform
- Packages + Services Positioning
Approximate timeframe: 2-3 weeks
Now that you’ve got your messaging in place you can give your impactful messaging a home on the internet. Your website is your 24/7 behind-the-scenes sales tool, so the messaging has to be on point in a way that dovetails with everything else you’re doing! Deliverables during this phase include:
- Copy deck to set a plan and deliver on it
- Website copy that bridges your messaging, clients, and personality so you control the narrative
- Live edits and copy polishing to reduce back and forth
- Wireframing to help you visualize copy placement
- Coordination with your designer to ensure the vision translates
Now that you’ve got your messaging in place you can give your impactful messaging a home on the internet. Your website is your 24/7 behind-the-scenes sales tool, so the messaging has to be on point in a way that dovetails with everything else you’re doing! Deliverables during this phase include:
- Copy deck to set a plan and deliver on it
- Website copy that bridges your messaging, clients, and personality so you control the narrative
- Live edits and copy polishing to reduce back and forth
- Wireframing to help you visualize copy placement
- Coordination with your designer to ensure the vision translates
That’s a jargony sentence that means that results come from action.
We’ll develop a 90-day omnichannel (think email, social, direct mail, speaking, etc.) marketing plan to help you get visible, build trust, drive traffic to your site and convert clients.
Deliverables for this phase always include a 6+ month tactical strategy broken down into monthly tasks and quarterly segments.
Check out the REACH Visibility Trajectory™ Series to get the full breakdown.
