You CAN ensure your prospects crave you the minute someone lands on your site or hears your message.

Raise your hand if you want to be absolutely irresistible to your clients from the moment they find you!

You CAN have the tools and the right strategy to effortlessly connect with your dream clients so they keep REACHING for you (just like that tasty snack they can’t get enough of). 

Delighting your customers and creating momentum towards brand awareness and growth starts with the building blocks we uncover with The REACH Visibility Trajectory™.

The what now?

The REACH Visibility Trajectory™ is my flexible framework for helping founder-led B2Bs and startups solve their marketing challenges so they can delight their audience, create brand awareness, and build momentum to grow their business.

In short?

It’s how I get results for my clients. 

And here it is at a glance.

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R

Research Your Customers

E

Engage with Brand Messaging

A

Attract Clients Online

C

Create a Funnel

H

Hook 'Em With Tactical Strategy

OR — jump the line with my VIP Intensive Services
and get specific deliverables done fast!

What does a project ACTUALLY look like?

Just like your business is 100% unique (because of your secret sauce), every project has a unique flavor profile that we’ll use The REACH Visibility Trajectory™ to uncover.

However, if you’re wondering what you can expect a typical flow to look like, there are three key steps

Step 1: Kick-off to reaffirm schedule and deliverables. (If it’s a long-term project, we’ll set a check-in schedule.)

Step 2: After we dig in and create your strategy and copy, you’ll get a Loom overview of the deliverables and guidelines for next steps.

Step 3: Now it’s time to polish. Every project includes a Live Review call so we can run through any questions and changes live and give you the final deliverable.

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Want to see The REACH Visibility Trajectory™ in action?

“My biggest challenge was finding a way to get in front of my audience in a post-pandemic world, offer value, and demonstrate how I could help them — all while continuing to engage existing clients. That’s where Erin came in. She truly cares about my success, and I love what she’s done for my business.”
Monique Swansen, Founder
Automated Accounting Services and Accounting For Green

So how does your framework work?

The REACH Visibility Trajectory™ breaks our work together into five stages of building blocks that layer on top of one another to help you build brand awareness, increase your momentum and achieve goals like:

  • Greater visibility so you’re top of mind with your clients AND prospective referral partners
  • An automated sales funnel to build your business while you eat, sleep, and make merry
  • Turning leads into clients by mining the message they need to hear so you can deliver exactly what they need when they need it
 
And of course, having the confidence to take action!

Ready to learn more?


click below to learn more about the foundational elements of each stage

Market research is the end-all-be-all of marketing because when you truly understand your customers and what keeps them up at night, you can position your solution using words that impact them. Deliverables for this phase include:

  • Voice of Customer Research
  • Review Mining
  • SEO Research
 
Approximate timeframe: 3-4 weeks

Once you know what matters to your customers, and how you want to serve them, it's time to position your business in a way that aligns with their needs and your brand values and voice. Deliverables for this phase include:

  • Brand Voice Guide
  • Messaging Platform
  • Packages + Services Positioning

Approximate timeframe: 2-3 weeks

Now that you've got your messaging in place you can give your impactful messaging a home on the internet. Your website is your 24/7 behind-the-scenes sales tool, so the messaging has to be on point in a way that dovetails with everything else you're doing! Deliverables during this phase include:

  • Copy deck to set a plan and deliver on it
  • Website copy that bridges your messaging, clients, and personality so you control the narrative
  • Live edits and copy polishing to reduce back and forth
  • Wireframing to help you visualize copy placement 
  • Coordination with your designer to ensure the vision translates
 
Approximate timeframe: 4-6 weeks

Now that you've got your messaging in place you can give your impactful messaging a home on the internet. Your website is your 24/7 behind-the-scenes sales tool, so the messaging has to be on point in a way that dovetails with everything else you're doing! Deliverables during this phase include:

  • Copy deck to set a plan and deliver on it
  • Website copy that bridges your messaging, clients, and personality so you control the narrative
  • Live edits and copy polishing to reduce back and forth
  • Wireframing to help you visualize copy placement 
  • Coordination with your designer to ensure the vision translates
 
Approximate timeframe: 4-6 weeks

That's a jargony sentence that means that results come from action.

We'll develop a 90-day omnichannel (think email, social, direct mail, speaking, etc.) marketing plan to help you get visible, build trust, drive traffic to your site and convert clients.

Deliverables for this phase always include a 6+ month tactical strategy broken down into monthly tasks and quarterly segments.

Approximate timeframe: 2 weeks to set up.
 
Implementation depends on content plan + strategy.

Check out the REACH Visibility Trajectory™ Series to get the full breakdown.

You make me feel like I am not going to jump off a ledge with words. I love you.
Pamela Meister
Business & Lifestyle Strategist, Organwise

Ready to work together?