There’s a big lie I always tell myself —“things will calm down next week.”
But with 20 years of adulting under my belt, I really ought to know better.
Things NEVER calm down.
It’s always some new crisis, some new set of kid activities, or some deadline that I probably should never have committed to.
Thus, here I am — sending my first email in over a month, after way too much time spent kicking the can down the road.
Sure, I could blame it on:
- Functional freezes
- Existential dread
- A world-class case of the I-don’t-wannas.
But truthfully? I just overbooked myself.
And ironically, not with work—with life:
- Laundry and dishes that multiply overnight
- Kids’ activities five days a week (plus weekends)
- Cooking semi-edible-slash-healthy meals for picky eaters
You get the picture.
And if you’ve been struggling to keep up too — I see you.
It’s why systems matter so much.
- At home, we use a Skylight Calendar (10/10 recommend — obsessed).
- In my business, I lean hard on my productivity tools and I stay accountable everywhere except emails.
Somehow that’s different.
Because when life gets nuts, marketing is the first thing to slip — unless someone’s helping you stay on track.
Been there. Done that. Rocking the t-shirt #rightnow (it’s wrinkled).
If you’ve fallen behind, it’s not failure. It’s normal.
Don’t beat yourself up.
Instead—dust yourself off. Get back at it. Then build space to work ahead — your future self will thank you.
Because if you stop marketing when you’re busy, the feast-or-famine roller coaster never stops.
If you’re ready to build a marketing system that keeps working even when you’re busy living, you can book a call here.
I’d love to help.
