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The Importance of Adaptability for Startup Success in 2023
Have you thought about starting a new business in the year 2023? You’re not alone. Despite the challenges of the past few years, entrepreneurship is still thriving, and many aspiring business owners are taking the leap to pursue their dreams. This article will explore some essential tips, tricks, and tools for starting a successful business […]
Entrepreneurship Lessons: 4 years in and counting
4 years and approximately 63 hours ago, I set up my LLC and officially hung my shingle out into the world. There have been a lot of crazy ups and downs in that time, and I can’t tell you how many times I’ve thought “maybe I should just get a job.” I know I’m not […]
What’s So Funnel About It? – 3 funnel truths to grow your business
Every business is an online business now. It’s been true since before the pandemic. But since March 2020, it’s been a hard truth for lots of businesses that had not previously relied on an online presence. And another insight? It’s a funnel truth — they are right for just about every business. After all, everyone […]
Putting a Human Face on B2B Marketing
If you work in B2B marketing, you’re probably familiar with the misconception that it’s stiff and creatively lacking, especially when compared with B2C. If it brings to mind bland sales materials, outdated websites, and messaging with zero personality, it doesn’t have to be this way. Being a successful marketer in the B2B space is no […]
Blogging For Business, Turning Your Ideas and Experience into Thought Leadership
When it comes to marketing strategy, content is king. You hear this over and over and over. It can take the form of video, audio, written content, or a combination of all three. How do you know what to focus on or what to say? When I speak about turning your original ideas, unique perspectives, […]
No More Flying Solo: How Opening Up Your Business Social Circle Can Level Up Your Copy
When you’re a one-woman (or man) show, staying on top of everything is daunting. Heck, it can be tough even with a team that puts The Avengers to shame. From maintaining current clients to business development, it’s all too easy to get caught up in doing #allthethings for everyone else and focus less and less […]
B2B Storytelling: Creating empathy matters
Storytelling goes beyond fantasy and fiction. Infusing your business content with storytelling and empathy is integral to growing your business. B2B storytelling helps your business stand out in a crowd and draws your customers to you. Now, more than ever, people want to feel connected and seen as a customer who is integral to your […]
REACH Visibility Trajectory™: Hook Your Ideal Prospects With Tactical Strategy
If nothing changes, everything stays the same. Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and wait for all the leads to come to you? Not quite… If you do nothing differently besides having a killer website and great messaging, not […]
REACH Visibility Trajectory™: Create A Juicy Marketing Funnel To Grow Your Audience And Drive Leads
Before your audience knows your brand exists, they’re cold — as in icebound, frozen solid, and practically living in the Antarctic. Once they become aware of your business, they get more and more comfortable. They warm up as they interact with you, especially because of the value you offer, which prompts more and more engagement. […]
REACH Visibility Trajectory™: Attract Your Ideal Audience With Website Copy That Screams Wow
In case you didn’t know, your website shows you’re legit — people always check if you have one before they work with you. It also gives YOU the confidence to take action that will lead to sales because you know your website is going to back up whatever you’re putting out there into the world. […]
REACH Visibility Trajectory™: Electrify Your Audience With Brand Engagement That Connects
Engagement is crucial to your growth trajectory because it aligns your customer’s needs with your brand values and voice. Engaging with your customers helps them become aware that you can solve their problem, and in turn, brings them to the brink of buying your products or services and possibly becoming lifetime customers. That’s why engagement […]
REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning
Research is the skelton key in your marketing success. As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of building history together. With your clients and prospects, your timeline is significantly shorter. So how do you build it in a matter of seconds or […]
