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5 years in business (and 8 takeaways from entrepreneurship)

Recently, I filed my annual report, which means it’s been 5 years officially since I opened my business. 5 years in business (and 8 takeaways from entrepreneurship). Looking back, there are a few things I did quite well–and others that I wish I had done better, sooner, or differently. Here are the top 8 takeaways […]

15 Feature Articles from 2023

2023 was a heck of a year. And whenever that happens, I find it important to reflect on what went really well. Here are some of my top feature articles, interviews, and bylines from 2023. The Copywriter Club podcast and article  Okay, so technically, my podcast episode was in 2022, and technically, it’s not an […]

How to create good thought leadership content that also ranks for SEO

If you spend time on LinkedIn or browsing industry publications, you may be familiar with the idea of ‘thought leadership.’ If not, or you’ve wondered what it really is, here’s my definition. Thought leadership refers to a person or brand positioning themselves as experts by sharing their ideas and opinions with their target audience.  At […]

The Importance of Adaptability for Startup Success in 2023

Have you thought about startup business in the year 2023? You’re not alone. Despite the challenges of the past few years, entrepreneurship is still thriving, and many aspiring startup business owners are taking the leap to pursue their dreams. This article will explore some essential tips, tricks, and tools for starting a successful business in […]

Entrepreneurship Lessons: 4 years in and counting

Entrepreneurship Lessons: 4 years in and counting

4 years and approximately 63 hours ago, I set up my LLC and officially hung my shingle out into the world. There have been a lot of crazy ups and downs in that time, and I can’t tell you how many times I’ve thought “maybe I should just get a job.” I know I’m not […]

What’s So Funnel About It? – 3 funnel truths to grow your business

Every business is an online business now. It’s been true since before the pandemic. But since March 2020, it’s been a hard truth for lots of businesses that had not previously relied on an online presence. And another insight? It’s a funnel truth — they are right for just about every business. After all, everyone […]

Putting a Human Face on B2B Marketing

If you work in B2B marketing, you’re probably familiar with the misconception that it’s stiff and creatively lacking, especially when compared with B2C. If it brings to mind bland sales materials, outdated websites, and messaging with zero personality, it doesn’t have to be this way. Being a successful marketer in the B2B space is no […]

B2B Storytelling: Creating empathy matters

B2B Storytelling: Creating empathy matters

Storytelling goes beyond fantasy and fiction.  Infusing your business content with storytelling and empathy is integral to growing your business.  B2B storytelling helps your business stand out in a crowd and draws your customers to you. Now, more than ever, people want to feel connected and seen as a customer who is integral to your […]

REACH Visibility Trajectory™: Hook Your Ideal Prospects With Tactical Strategy

REACH Visibility Trajectory Series™: Hook Your Ideal Prospects With Tactical Strategy

If nothing changes, everything stays the same.  Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and wait for all the leads to come to you? Not quite… If you do nothing differently besides having a killer website and great messaging, not […]