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Your #1 Best Lead Generation Tool Is Your Client Experience

As a service business, you want to stand out FAR above your competition and generate high quality, consistent leads at the same time. Heck, as a product business, you want to do the same and remove as much friction as possible for your customers. The #1 primo-primo best way to be a shining light in […]

Learn to Speak Their Language and Attract Better Fit Leads

Sales is like a tripod: and when you think about it, a tripod is only as strong as its weakest side. If just one side is even slightly off, even though it might not immediately topple over, the whole thing starts to wobble precariously. The three parts of sales must all be in alignment to […]

How to Build Your Best Lead Gen System

Your best lead gen system isn’t what you think. It has less to do with getting new leads than it does wowing the clients you already have. And in my business, I break it down in to four key systems. So why this topic? And why now? Client experience has been on my mind a lot […]

5 years in business (and 8 takeaways from entrepreneurship)

Recently, I filed my annual report, which means it’s been 5 years officially since I opened my business. 5 years in business (and 8 takeaways from entrepreneurship). Looking back, there are a few things I did quite well–and others that I wish I had done better, sooner, or differently. Here are the top 8 takeaways […]

The Importance of Adaptability for Startup Success in 2023

Have you thought about startup business in the year 2023? You’re not alone. Despite the challenges of the past few years, entrepreneurship is still thriving, and many aspiring startup business owners are taking the leap to pursue their dreams. This article will explore some essential tips, tricks, and tools for starting a successful business in […]

Entrepreneurship Lessons: 4 years in and counting

Entrepreneurship Lessons: 4 years in and counting

4 years and approximately 63 hours ago, I set up my LLC and officially hung my shingle out into the world. There have been a lot of crazy ups and downs in that time, and I can’t tell you how many times I’ve thought “maybe I should just get a job.” I know I’m not […]

What’s So Funnel About It? – 3 funnel truths to grow your business

Every business is an online business now. It’s been true since before the pandemic. But since March 2020, it’s been a hard truth for lots of businesses that had not previously relied on an online presence. And another insight? It’s a funnel truth — they are right for just about every business. After all, everyone […]

Putting a Human Face on B2B Marketing

If you work in B2B marketing, you’re probably familiar with the misconception that it’s stiff and creatively lacking, especially when compared with B2C. If it brings to mind bland sales materials, outdated websites, and messaging with zero personality, it doesn’t have to be this way. Being a successful marketer in the B2B space is no […]

B2B Storytelling: Creating empathy matters

B2B Storytelling: Creating empathy matters

Storytelling goes beyond fantasy and fiction.  Infusing your business content with storytelling and empathy is integral to growing your business.  B2B storytelling helps your business stand out in a crowd and draws your customers to you. Now, more than ever, people want to feel connected and seen as a customer who is integral to your […]

REACH Visibility Trajectory™: Hook Your Ideal Prospects With Tactical Strategy

REACH Visibility Trajectory Series™: Hook Your Ideal Prospects With Tactical Strategy

If nothing changes, everything stays the same.  Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and wait for all the leads to come to you? Not quite… If you do nothing differently besides having a killer website and great messaging, not […]