B2B Storytelling: Creating empathy matters

B2B Storytelling: Creating empathy matters

Storytelling goes beyond fantasy and fiction.  Infusing your business content with storytelling and empathy is integral to growing your business.  B2B storytelling helps your business stand out in a crowd and draws your customers to you. Now, more than ever, people want to feel connected and seen as a customer who is integral to your […]

REACH Visibility Trajectory™: Hook Your Ideal Prospects With Tactical Strategy

REACH Visibility Trajectory Series™: Hook Your Ideal Prospects With Tactical Strategy

If nothing changes, everything stays the same.  Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and wait for all the leads to come to you? Not quite… If you do nothing differently besides having a killer website and great messaging, not […]

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

Research is the skelton key in your marketing success.  As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of building history together. With your clients and prospects, your timeline is significantly shorter.  So how do you build it in a matter of seconds or […]

Get Visible: Learn the Secret Formula to Show Up and Connect with Your Audience

Get Visible: Learn the Secret Formula to Show Up and Connect with Your Audience

It’s not enough to simply exist in the online marketing world. You have to make your business visible. In the modern era, online visibility is key to growing your business and getting more customers. So how do you do it?   What is visibility? Although Merriam-Webster defines visibility as the “capability of being readily noticed,” […]

Why do you **really** need a website?

Why Do You **Really** Need A Website?

Ever wondered if you **really** need a website for your business? I just recorded this video to help you understand why websites really do matter. Here are the big takeaways: Your website is your online business card. What’s the first thing you do when you’re getting ready to work with someone? Search for them online […]

The Single Most Underrated Strategy for Gaining Visibility

The Single Most Underrated Strategy for Gaining Visibility

Research matters. Why? If you don’t know who you’re speaking to, you’re going to use the wrong words, and you’re going to show up in the wrong place. However, way too often, it’s 100% underrated. Here’s what you need to know

Decide Your Destiny: How To Easily Find and Use Your Core Values In Business

Decide Your Destiny: How To Easily Find and Use Your Core Values In Business

“Your values become your destiny.” – Mahatma Gandhi.  Have you established the core values in your business yet? Because according to Gandhi, they’re the last puzzle piece in determining the destiny of your business. He also mentioned thoughts becoming words, words becoming actions, actions reflecting in habits, and habits creating values. Of course, Gandhi was […]

Breaking The Rules: 7 Rebellious Copywriting Techniques To Help You Stand Out

Breaking The Rules: 7 Rebellious Copywriting Techniques To Help You Stand Out

When it comes to marketing your business, one of the best copywriting techniques you can use is to intentionally break a few rules. Don’t go overboard — you still have to follow basic rules — and more importantly, real people still need to be able to read and understand what you write.  However, those rules […]