First Impressions Project Week 4

First Impressions Project Week 4

Website copy is one of the hardest areas for business owners. I mean, all business owners. The reality is that we are just too close to what we do to be able to take an objective mile-high look. I’m including myself in this, and most other copywriters too, by the way. Not only is it tough to see the transformation at times, but it’s also insanely difficult to remain objective. In this week’s First Impressions Reviews, we’re reviewing three sites by awesome women, including one copywriter.

If you think you’d like to get in line for a quick review, please apply to the project here.

First Impressions Project – Week 4

This week, we explored these three sites:

  1. Melissa Harstine, Copywriter
  2. Lasting Impressions, Stamped Jewelry
  3. Beata Dunn Photography, Wedding Photographer

Melissa Harstine, Copywriter

Melissa is a fellow copywriter who I’ve gotten to know through an accountability group. She specializes in web copy for designers, photographers, and other creatives.  Remember how I said that writing your own copy is hard? Well, copywriters aren’t immune to the same struggles you have. Like other businesses, we are often simply too close to the subject matter to be objective. She knew she needed to get a basic page up while she worked on copy, but wasn’t quite sure where to start, so she volunteered for a first impressions audit.

3 points that stand out for Melissa:

  1. Having a website is as much about legitimacy and authenticity as anything else, so she needed to get a site up.
  2. Even something as simple as creating a header and subheading that explain who she serves and how helps.
  3. I happened to know she had an incredible photoshoot recently, and I wanted her to bring that forward so her site became more personal.

I could say so many awesome things about Melissa, so it’s hard to stop. However, I can tell you she put the suggestions into play almost immediately — you can see the suggestions I made in the video below, as well as the updated site in the image below it.

And, here, check out Melissa’s update!

First Impression new Melissa Harstine

Lasting Impressions

Jessica found her passion and that spark she was looking for at a class about making stamped jewelry.  Now she has a business where she creates fun pieces packed with personality.

3 points that stand out for :

  1. The language caught me off guard. There’s a little bit of a disconnect between the name “Lasting Impressions” and the language so some text in the header to guide people into will be helpful.
  2. Talk about what you do in the header.
  3. Consider moving the “Shop for” section up top to show all the different product options.

Watch the full video for more details on what I found during the Lasting Impression’s audit.

Beata Dunn

Beata Dunn is a wedding and portrait photographer.

3 points that stand out for her site include:

  1. Get a bigger visual impact by swapping out the scrolling multi-image pane with individual (one-at-a-time) photos
  2. Instead of welcome…talk about the services you offer, what they’ll get from working with you
  3. If you have multiple services, consider condensing them into 2-3 types and do side by side boxes (Portraits, Weddings) and use that space to talk about what types of portraits and wedding photos you do. And boudoir could be its own category

Watch the full video for more details on what I found during Beata Dunn’s audit. (You can visit Beata at

Want to participate in the First Impressions Project? Hop on in today and apply!   Learn more here,

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