First Impressions Project Week 5

I really enjoyed this week’s first impression project audits. Each of these women-owned companies has a mission that resonates with me. Each is about making the world a better place and helping people, and I enjoyed learning more about each of the businesses. I love doing these because it gives me an opportunity to help and to also hone my own craft!

If you think you’d like to get in line for a quick review, please apply to the project here.

First Impressions Project – Week 5

This week we explored these three sites:

1. Successful Parenting, LLC
2. Forest Bathing Central
3. The Inspired Classroom

Successful Parenting, LLC

Jen Szeghi has been helping parents navigate parenting since 2008.  And I love this line on her site “Professionally preventing parents from pulling out their hair while raising happy healthy humans, since 2008!” YES! We have all been there. All of us.

3 points that stand out for Melissa:

1. Your headline is an opportunity to show clients the value of working with you by using a transformation. Your current question headline is good, but making it into a transformation will be stronger.
2. People like to scan what they are reading. Using more white space improves the scannability. Using hard returns will help.
3. Text that takes up less horizontal real estate is also easier to scan.

Watch the full video for more details on what I found during the Successful Parenting audit.  (Visit Successful Parenting here )

Forest Bathing Central

Jessica Collins read about the concept of shinrin-yoku in a magazine and it completely clicked.  And her love of nature made more sense.  She loves it so much that she wanted to inspire others to learn more about it and be able to guide them on their own journey.

3 points that stand out:

1. Move the logo up into the header area, even a video header with trees blowing could be really cool!
2. Images with text aren’t as searchable as images where the text sits on top. If you’re not sure, try highlighting the text. If not, it’s part of a flat image.
3. Use hyper-specific language where possible instead of using ambiguous phrasing.

Watch the full video for more details on what I found during the Forest Bathing Central audit.  (Visit Forest Bathing Central here)

The Inspired Classroom

Elizabeth Peterson is an arts integration specialist.  A former music teacher and current elementary general ed teacher, Elizabeth loves to bring musical and creative experiences into her classroom but also wants to inspire parents and educators to develop their own arts integration when teaching their own children.

3 points that stand out for her site include:

1. Develop a headline that speaks to the transformation “Reach kids through the arts.”
2. Your remote teaching resource is worth gold, and you should be promoting that EVERYWHERE right now! 🙂
3. SEAL makes you unique and stand apart, so really play that up more.

Watch the full video for more details on what I found during The Inspired Classroom audit. (You can visit The Inspired Classroom here )