The First Impressions Project Week 8

First Impressions Project Week 8

Hey! Back this week with another round of First Impressions Project Audits from three very cool companies. Please check them out and show each company some love!

If you think you’d like to get in line for a quick review, please apply to the project here.

First Impressions Project – Week 8

This week we explored these three sites:

  1. Photovation
  2. Vivid Pixel
  3. Caite Elizabeth


Rita Norton with Photovation mentioned that she recently re-worked her site and was thankful to have another set of eyes on it.  Her journey through entrepreneurship started with the birth of her children with them a photography business was born.  And if you are a photographer you know you need a system so Rita morphed into both a photographer and a photo organizer.

3 points that stand out for Photovation:

  1. The tagline is awesome and should be easier to read, so change the font into a bolder font “Turn your photo pile into everlasting smiles,” also move the “Our stories are waiting to be heard” up on the page.
  2. Reorganize the page by including a photo of finished products in the header area to provide more detail into what you do, and moving your own memories down just a bit.
  3. It would be great to see two or three testimonials from customers rotating through the memories for more impact.

Watch the full video for more details on what I found during the Photovation audit.   

Vivid Pixel Studio

Tabitha Pedroza renamed her business and rebranded her website, but felt that it was lacking something in the copy department. She shifted her business and is using her experience from years of working as a virtual assistant and online business manager to focus on creating a web design business for service-based business owners who are ready to take their online presence to the next level.

3 points that stand out for Vivid Pixel Studio:

  1. Gorgeous design, but fonts are hard to read
  2. CTA could be even clearer, perhaps with a subheading to make it obvious which action you want them to take.
  3. Branding is a term that can be ambiguous … visual, voice, etc. So I’d spell out exactly the types of services you offer.

Watch the full video for more details on what I found during the Vivid Pixel audit.   

Caite Elizabeth

Catherine mentioned on her application that “I’d love to know if my website speaks out to my audience ‘mums wanting to earn money working from home and online”.  She started her business after her 2nd child was born and realized that she didn’t have to work outside the home in the traditional sense.  Her passion is to help other parents create an income working from home, enabling them to be present with their children.

3 points that stand out for Caite Elizabeth include:

  1. CTA – find out more… what do you want them to do? Call/ Email/ get tips via email? Make this super clear right away.
  2. Your pages have lots of text that’s really wide, with few images and not a lot of white space, which makes it hard to scan and read…which is how most people consume content.
  3. Learn How to: Find Income Opportunities, Start Working from Home… new section get inspired

Watch the full video for more details on what I found during the Caite Elizabeth audit.

Want to participate in the First Impressions Project? Hop on in today and apply!   Learn more here,  

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