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First Impressions Project Week 6
Hey! Back this week with another round of First Impressions Audits from three very awesome companies with really cool missions. Please check them out and show each company some love! If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 6 […]
Copywriting Research is Like Baking a Cake
The art of crafting engaging copy is like baking a cake! Both require research to reach your ideal audience. And, where copywriters must nail voice and tone, and bakers need to get the details just right. Baking a cake isn’t as simple as mixing the ingredients and then throwing on whatever decorations you think people […]
First Impressions Project Week 5
I really enjoyed this week’s first impression project audits. Each of these women-owned companies has a mission that resonates with me. Each is about making the world a better place and helping people, and I enjoyed learning more about each of the businesses. I love doing these because it gives me an opportunity to help […]
First Impressions Project Week 4
Website copy is one of the hardest areas for business owners. I mean, all business owners. The reality is that we are just too close to what we do to be able to take an objective mile-high look. I’m including myself in this, and most other copywriters too, by the way. Not only is it […]
First Impressions Project Week 3
Week 3 of the first impressions project and web audits and I can still say that brevity is not my strength. One would think I could do short and sweet, but I can’t help myself. So while I’m still promoting this as 2-3 minutes, most of you are getting 3-5 minute videos. If you think you’d […]
6 Ways Web Copy Attracts Your Ideal Clients
Like everyone these days, your clients have a short attention span…very short. You have 8 seconds to grab them. Potentially, that number is even lower these days now that everyone is taking on multiple roles. So how do you stand out? With web copy that speaks directly to their needs. You can use web copy […]
First Impressions Project Week 2
I’m discovering something about myself when it comes to the first impressions project and web audits. Brevity is not my strength. Early on, I had thought to do full web audits with this project, but candidly 30-minute videos are long to watch. That’s why I settled on first impressions audits. We have 8 seconds to […]
First Impressions Project Week 1
Last week, I introduced the brand new First Impressions Project. TL;DR – It’s a series of short, sweet audits of your client experience. Do they feel like your site speaks to them? Does it capture their attention? And, does your site make them want to engage with you? (Read more here.) I help clients identify […]
The First Impressions Project: Short, Sweet Client Experience Audits
With most of us spending more time online, businesses with an online component are in high demand. As a small business owner, you’re probably wondering whether your website delivers your message as successfully as possible–first impressions matter. You have 8 seconds (or less) to capture client attention before they move on to greener pastures. So, […]
Messaging Tips for Small Businesses: What You Need to Do Right Now
My background is in marketing and communications, and like you, I’ve never faced a world-wide crisis, so we’re adjusting and learning together as we figure out this new reality. If you’re struggling with figuring what to say, here are some messaging tips and best practices you can follow as you reach out to your clients. […]
Why Should You Hire a Copywriter?
What is the first thing you do before deciding you want to buy a product or hire someone, or whether you’re going to regret buying that toy for your child? You go to websites, and you read the words out there to learn more…that a copywriter probably crafted. Everyone speaks, but getting the right words […]
10 Do’s and Don’ts of Writing Good Web Copy
Let’s talk web copy today. I absolutely love giving entrepreneurs and brands web copy that helps them attract their ideal clients. Why? There’s a lot more strategy that goes into each word than you might think. It’s fun to dig into their projects and businesses and really get to know the nuts and bolts of […]