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4 Steps to Cutting Through the Overwhelm All Year Long
Today, I want to talk about something different than copywriting. I want to talk to you about holiday overwhelm. I do what I do because it gives me the flexibility to be there for my family and do all the things. But, I’ll be honest, cutting through the overwhelm this time of year is tough. […]
Does Your Offer Get Bites? How to write an offer that sells
I’m in a ton of groups for entrepreneurs. A ton. And it’s how I connect with a lot of my clients and, better yet, referrals. What’s more, I’ve found that many entrepreneurs have absolutely incredible services and knowledge bases, but they have no clue how to write an offer. If your offer doesn’t get bites, […]
5 Ways a Content Strategy Fuels Your Entire Marketing Plan
Talk to six different content strategists and you’ll get six different “best strategies” for developing a content plan. But if you talk to all six of them, you’ll find some common threads. And the key here, really, is that a good content strategy can fuel your entire marketing plan. WHAT?!? That’s a great big statement. […]
6 Myths of SEO-Friendly Content and Copy in 2023
SEO is boring and painful, so SEO-friendly writing must be too, right? WRONG! Today, I’m going to explore the myths of SEO-friendly writing and break it down so that you can start writing content that works for you. Before we dive in, it’s important to note that quality content matters far more than anything else. […]
The Two Best Tools to Improve Your Writing
People don’t like to talk about their failures, but we all have them. In fact, it’s why we grow so much. So today, I am talking to you about why grammar is a writer’s biggest pitfall, but also the two solutions I’ve found to improve your writing and ensure it’s mistake-free. First, so much of […]
What is Copy, Anyway? Do your clients know what you do?
Do your prospective clients know what you do? Or, have you ever been surprised by someone asking you something like “What is [insert your service], anyway?” We’re so close to what we do, that we forget we frequently speak in jargon that our prospective clients don’t always understand. So today, we’re going to dig into not […]
Do You Have a Messaging Disconnect? (Here’s how to fix it!)
I constantly discuss the importance of making sure that your copy speaks to your audience. But what do you do when you have a messaging disconnect? How do you fix it? I’m going to let you in on a little secret: writing your own messaging is HARD. It’s actually not much of a secret. In […]
Why Your Clients NEED You to Dish the Secret Sauce
We live in a world where transparency is everything. Everyone wants to understand what you’re doing and how you’re doing it. Especially in regards to work that you do on their behalf. They want your secret sauce. As they should. However, many people are scared of total transparency. “But if I tell clients how to […]
Knowing Your Audience is the First Step to Writing Good Copy
Do you know how to read the room? If knowing your audience comes easily to you, then this may be a skill you were born with. Reading a room in person may come more easily. You can tell if people are engaged, bored, happy, sad, or any range of emotions, and then you can adjust […]
Powerful Ideas Every Business Should Learn from SaaS in 2019
SaaS, or Software-as-a-Service, is one of the hottest trends in the business world. It shouldn’t come as a surprise as our world becomes increasingly digital. Not only has SaaS taken the world by storm, but it also shows no signs of letting up. While technology companies should be aware of the way SaaS is transforming […]
How to Overcome Imposter Syndrome As a Solopreneur
Imposter Syndrome affects almost everyone at some point in their career. Sometimes it relates to an entire job. Sometimes it pertains to a specific task or assignment. And sometimes it comes and goes. As a solopreneur or an entrepreneur, it can be especially hard to overcome Imposter Syndrome since you work primarily on your own. […]
The Secret Superpowers of Testimonials
We all know that testimonials give you credibility. And in this world, that’s something incredibly powerful. But credibility isn’t the only superpower of testimonials. In fact, there are two secret superpowers that you’ll love. Getting testimonials Whether you’re just starting out or you’ve been in business for a while but haven’t updated your website recently, […]