Messaging Tips for Small Businesses: What You Need to Do Right Now
My background is in marketing and communications, and like you, I’ve never faced a world-wide crisis, so we’re adjusting and learning together as we figure out this new reality. If you’re struggling with figuring what to say, here are some messaging tips and best practices you can follow as you reach out to your clients. […]
Why Should You Hire a Copywriter?
What is the first thing you do before deciding you want to buy a product or hire someone, or whether you’re going to regret buying that toy for your child? You go to websites, and you read the words out there to learn more…that a copywriter probably crafted. Everyone speaks, but getting the right words […]
10 Do’s and Don’ts of Writing Good Web Copy
Let’s talk web copy today. I absolutely love giving entrepreneurs and brands web copy that helps them attract their ideal clients. Why? There’s a lot more strategy that goes into each word than you might think. It’s fun to dig into their projects and businesses and really get to know the nuts and bolts of […]
4 Steps to Cutting Through the Overwhelm All Year Long
Today, I want to talk about something different than copywriting. I want to talk to you about holiday overwhelm. I do what I do because it gives me the flexibility to be there for my family and do all the things. But, I’ll be honest, cutting through the overwhelm this time of year is tough. […]
Does Your Offer Get Bites? How to write an offer that sells
I’m in a ton of groups for entrepreneurs. A ton. And it’s how I connect with a lot of my clients and, better yet, referrals. What’s more, I’ve found that many entrepreneurs have absolutely incredible services and knowledge bases, but they have no clue how to write an offer. If your offer doesn’t get bites, […]
5 Ways a Content Strategy Fuels Your Entire Marketing Plan
Talk to six different content strategists and you’ll get six different “best strategies” for developing a content plan. But if you talk to all six of them, you’ll find some common threads. And the key here, really, is that a good content strategy can fuel your entire marketing plan. WHAT?!? That’s a great big statement. […]
6 Myths of SEO-Friendly Content and Copy in 2023
SEO is boring and painful, so SEO-friendly writing must be too, right? WRONG! Today, I’m going to explore the myths of SEO-friendly writing and break it down so that you can start writing content that works for you. Before we dive in, it’s important to note that quality content matters far more than anything else. […]
The Two Best Tools to Improve Your Writing
People don’t like to talk about their failures, but we all have them. In fact, it’s why we grow so much. So today, I am talking to you about why grammar is a writer’s biggest pitfall, but also the two solutions I’ve found to improve your writing and ensure it’s mistake-free. First, so much of […]
What is Copy, Anyway? Do your clients know what you do?
Do your prospective clients know what you do? Or, have you ever been surprised by someone asking you something like “What is [insert your service], anyway?” We’re so close to what we do, that we forget we frequently speak in jargon that our prospective clients don’t always understand. So today, we’re going to dig into not […]
Do You Have a Messaging Disconnect? (Here’s how to fix it!)
I constantly discuss the importance of making sure that your copy speaks to your audience. But what do you do when you have a messaging disconnect? How do you fix it? I’m going to let you in on a little secret: writing your own messaging is HARD. It’s actually not much of a secret. In […]
Why Your Clients NEED You to Dish the Secret Sauce
We live in a world where transparency is everything. Everyone wants to understand what you’re doing and how you’re doing it. Especially in regards to work that you do on their behalf. They want your secret sauce. As they should. However, many people are scared of total transparency. “But if I tell clients how to […]
Knowing Your Audience is the First Step to Writing Good Copy
Do you know how to read the room? If knowing your audience comes easily to you, then this may be a skill you were born with. Reading a room in person may come more easily. You can tell if people are engaged, bored, happy, sad, or any range of emotions, and then you can adjust […]