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Writing Conversationally Is Just Like Talking…Here’s How
Are you looking for the magic formula to take your content to the next level, engage your audience, and get the sale? It’s time to ditch everything you learned in English class and embrace the art of writing conversationally. Writing in a conversational tone allows you to create a lasting connection with your audience. Anyone […]
First Impressions Project Week 13
It’s rewarding to me to know that these audits are helping clients have the confidence to improve their own websites with just a few tweaks here and there. As we wind down the First Impressions Project, be sure to apply if you think you’d like to get in line for a quick review, please apply […]
How to Make Your Website Copy Stand Out
If you want to convert sales, engage your audience, and set the tone for your brand, it’s time to revisit your website copy! If your copy is doing its job, you can attract, engage, and nurture your clients because they’ll understand who you are, what you do, and how you can help them. Have you […]
Why Clear Copywriting Wins Over Clever Every Time
Awesome… great… amazing… groundbreaking… Do any of these words mean anything to you? Probably not. These are buzzwords that may sound clever; however, they aren’t specific and don’t have a clear meaning behind them. When taking on a copywriting project, instead of using jargon or meaningless words, be as clear as possible. Here’s why. If […]
First Impressions Project Week 12
I know I said the First Impressions Project was only going to last 12 weeks. There seems to be a significant need for these services, however. So for the time being, I’m planning to keep this project going FREE through the end of the summer. If you think you’d like to get in line for […]
First Impressions Project Week 11
Hey! We are leading up to the final weeks of the first round for the First Impressions Project. If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 11 This week we explored these three sites: December Larks Worth Your Salt […]
4 Ways Copywriters are Like Business Coaches
You might be surprised to learn that copywriters also frequently don another hat—that of a business coach or strategist because the two roles go hand in hand. Ultimately, both copywriters and business coaches help clients figure out where they are now, where they want to go, and who they want to work with and attract. […]
First Impressions Project Week 10
Hey! We are leading up to the final weeks of the first round for the First Impressions Project. If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 10 This week we explored these three sites: The Stable Mama Claire Inspired […]
Signs You Need to Hire a Copywriter
“I saw the sign, and it opened up my eyes…” Ever hear this song by Ace of Base? (Fun fact, it was one of my first albums, and I remember hanging out in the camper on family road trips jamming out to it… on my uber-cool Discman.) Is your copy as catchy and upbeat? Or […]
First Impressions Project Week 9
Hey! We are leading up to the final weeks of the first round for the First Impressions Project. If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 9 This week we explored these three sites: Megan Stoddard Wellness Mosimann Marketing […]
Does your website copy do these 7 things? (most websites don’t)
Almost no website is perfect. There. I said it. And, better yet, most people know this about their own sites and their website copy. Whether you’re a small brand or a Fortune 500 company. There’s almost always at least one improvement that could make a difference. (I am no exception here, and I own that). […]
First Impressions Project Week 8
Hey! Back this week with another round of First Impressions Project Audits from three very cool companies. Please check them out and show each company some love! If you think you’d like to get in line for a quick review, please apply to the project here. First Impressions Project – Week 8 This week we […]