B2B Storytelling: Creating empathy matters
Storytelling goes beyond fantasy and fiction. Infusing your business content with storytelling and empathy is integral to growing your business. B2B storytelling helps your business stand out in a crowd and draws your customers to you. Now, more than ever, people want to feel connected and seen as a customer who is integral to your […]
REACH Visibility Trajectory™: Hook Your Ideal Prospects With Tactical Strategy
If nothing changes, everything stays the same. Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and wait for all the leads to come to you? Not quite… If you do nothing differently besides having a killer website and great messaging, not […]
REACH Visibility Trajectory™: Create A Juicy Marketing Funnel To Grow Your Audience And Drive Leads
Before your audience knows your brand exists, they’re cold — as in icebound, frozen solid, and practically living in the Antarctic. Once they become aware of your business, they get more and more comfortable. They warm up as they interact with you, especially because of the value you offer, which prompts more and more engagement. […]
REACH Visibility Trajectory™: Attract Your Ideal Audience With Website Copy That Screams Wow
In case you didn’t know, your website shows you’re legit — people always check if you have one before they work with you. It also gives YOU the confidence to take action that will lead to sales because you know your website is going to back up whatever you’re putting out there into the world. […]
REACH Visibility Trajectory™: Electrify Your Audience With Brand Engagement That Connects
Engagement is crucial to your growth trajectory because it aligns your customer’s needs with your brand values and voice. Engaging with your customers helps them become aware that you can solve their problem, and in turn, brings them to the brink of buying your products or services and possibly becoming lifetime customers. That’s why engagement […]
REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning
Research is the skelton key in your marketing success. As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of building history together. With your clients and prospects, your timeline is significantly shorter. So how do you build it in a matter of seconds or […]
Built to Scale Podcast: Clarity is Critical for Gaining Traction
Craig Severinson asks some great questions about legacy and what we want to create in our lives. He even stumped me a few times!! Loved our conversation and how much we dug into in our short time together Please give it a listen here or where you listen to your podcasts!!
So You Have A Website… Now What? Using the REACH Visibility Trajectory™ to Build Momentum and Brand Recognition
You finally did it. You’ve built or revamped, your website… Now what? After beaming your slice of the internet pie into outer space, it’s time to work on increasing your brand visibility. You know, getting the right people to see you, connect with you, and actually want what you offer — all without wearing yourself […]
How To Nail Your Website Headline and Create a Hero Section That Converts
Where does your audience get their first impression of your business? It might be anywhere — a blog on the first page of Google (swoon), a social media post, or a YouTube video. Or heck, even Tik Tok. It might also be a referral, connecting with you at a conference, or meeting you in line […]
Never Have I Ever: Website (copy) Edition
Writing your own website copy is HARD, right? Insanely hard. YOU know your business and it’s ALL important, so how do you know what’s most important? So…let’s play a game — and let me know how many of these things you can relate to! Spoiler alert: These are the most common pitfalls that small business […]
DIY Web Copy: Writing Your Own Copy Is A Headache (but there’s a great cure!)
Reality check! Out of the millions of hats you wear, there are only so many tasks you actually love doing as a business owner. Having to write copy for your website…or heck, any of your marketing projects? Rarely one of them. Do you even need a website? Without a doubt (and here’s why). At first, […]
7 Underrated Marketing Strategies To Gain Visibility and Connect With Your Audience
I set out to write 7 underrated marketing strategies. Turns out I like to write about marketing. Who knew. I broke Thing 1 into its own article. Meet Things 2-7 here (with a short recap of #1).