Writing your own website copy is HARD, right?
Insanely hard. YOU know your business and it’s ALL important, so how do you know what’s most important?
So…let’s play a game — and let me know how many of these things you can relate to!
Spoiler alert: These are the most common pitfalls that small business owners face as they write their own website copy. And I’ve encountered them all on a VERY personal level.
I’m sharing these today so you know that you aren’t alone 🙂
Plus, I have a little present for you –> my 10-point website check-up is available to you free! I’ve designed it to help you understand what your site is doing well, and where it needs a bit of work so that you can get started on improving it!
The Never Have I Ever Website Copy Edition
Hold both hands and all ten fingers up in the air and we are going to put down a finger for everything we can relate to.
Put a finger down if:
- You’ve ever put your own website and web copy on the back burner
- You’ve ever stared at a blank document, willing yourself to write
- You’ve ever typed something and deleted it 14 times or more, basically the equivalent of crumpling up pieces of paper and wing them over at the trash bin and missing.
- You’ve ever pulled an all nighter trying to get something, anything down so you can finally launch your site or whatever, maybe it’s a sales page.
- You’ve ever cried in frustration that it’s just not coming together, put a finger down.
- If you have decided that watching grass grow or paint dry is more productive.
- If you’ve questioned whether you’re even good enough to be in business in the first place, because you can’t seem to do this one thing.
- If you have not taken action, like asking for the sale, giving people directions to your website, something else.
- If you have waited six months or more to pull the trigger on your website because you can’t quite get the copy where you want it to be.
- You lost countless hours scrolling through social media because you’re procrastinating and don’t feel like writing. Don’t know what to write.
Want to skip to a specific section? Here’s a quick overview of what to expect and where to find it.
Take a peek through the below timestamps so you can find exactly what you’re looking for to get some audio.
Chapter 1: The Struggles of Writing Website Copy
- 00:06: Discussion on the challenges of writing website copy and introduction to the game “Never Have I Ever Website Copy Edition.”
- 01:31: Frustrations and struggles faced by individuals in writing their own website copy.
- 02:53: The difficulty of determining what matters most in website copy and the consequences of lacking a clear structure or strategy.
Chapter 2: Introducing the Solution – “Whomp Whomp to Wow” Program
- 03:11: Announcement of a new program, “Whomp Whomp to Wow,” designed to assist in writing the basic three pages of a website – home, about, and services.
- 03:52: Details about the program that includes training, structure, feedback, and accountability to help individuals complete their website copy in 21 days.
- 04:07: Invitation to those interested in the program to reach out for more information and the announcement of the public launch.
Want to read along as you watch or listen?
Here’s a transcript of the video. (Beware of AI-transcription errors. This transcript has not been edited )
00:02
Hello, my friends and fellow small business owners. I want to talk about something today, which is why it’s so hard to write your own website copy. So today we’re going to play a game, and it is called never have I ever website copy edition. So we play by holding up both hands, all ten fingers up in the air, and we are going to put down a finger for everything we can each relate to. So you can relate to it. Put a finger down. If you can’t leave your fingers up. So, number one, if you’ve ever put your own website and web copy on the back burner, put a finger down. If you’ve ever stared at a blank document, willing yourself to write, put a finger down.
00:53
If you’ve ever typed something and deleted it 14 times or more, basically the equivalent of crumpling up pieces of paper and wing them over at the trash bin and missing. Put down a finger. Number four, if you have ever pulled an all nighter trying to get something, anything down so you can finally launch your site or whatever, maybe it’s a sales page. You should put a finger down. If you’ve ever cried in frustration that it’s just not coming together, put a finger down. Five left. Huh. Well, five up, five down. If you have decided that watching grass grow or paint dry is more productive, put a finger down. If you’ve questioned whether you’re even good enough to be in business in the first place, because you can’t seem to do this one thing, put a finger down.
01:51
If you have not taken action, like asking for the sale, giving people directions to your website, something else, put a finger down. And that’s, of course, because you know your website’s not done or your copy is not where you think it’s good enough. So two remaining. Eight down. Eight up, eight down, two left. Number nine, if you have waited six months or more to pull the trigger on your website because you can’t quite get the copy where you want it to be, put a finger down. You lost countless hours scrolling through social media because you’re procrastinating and don’t feel like writing. Don’t know what to write. Put a finger down. So how many fingers are you holding up? I’ve got zero. And that’s because I can relate to all of this. Here’s the thing.
02:44
Writing your own website copy is hard because you are so insanely close to it and it all matters. So it’s hard to figure out what matters most. And then if you don’t have a structure that you want to use or don’t quite know the strategy, aren’t sure if it’s quite the right fit for your audience. What happens? You let it go or you put it on the back burner. So that’s why I’m announcing a new program. Today is Tuesday, doors open to the beta launch tomorrow, Wednesday, and it’s called Whomp Whomp to Wow. So it’s designed to give you everything that you need to write the basic three pages every website has and that’s home about and services. And so why is that important?
03:37
Because not only does it give you the training, not only does it give you my structure, not only does it give you feedback, because it’s part training, part feedback, and it’s also part accountability. So you can get this thing done in 21 days without taking a whole lot of time away from client work or running your business. So if that sounds interesting to you, comment below DM me and I will get you the information. I’ll also be posting publicly here tomorrow when doors open. Enjoy. Let me know of questions. Happy to hit them up in the comments or DM’s.