Author: Erin Pennings of CopySnacks

WHY ARE WE SHOUTING? Podcast: Erin’s Writer’s Block

Jill from Founding Moms is a delight. I absolutely loved the opportunity to share my business blunder story with her. It’s short, sweet, and I hope you’ll give it a listen! What’s In This Episode: Know how to write good copy? Entrepreneurs that write marketing copy often second-guess every sentence that they construct. But what […]

Decide Your Destiny: How To Easily Find and Use Your Core Values In Business

“Your values become your destiny.” – Mahatma Gandhi.  Have you established the core values in your business yet? Because according to Gandhi, they’re the last puzzle piece in determining the destiny of your business. He also mentioned thoughts becoming words, words becoming actions, actions reflecting in habits, and habits creating values. Of course, Gandhi was […]

Breaking The Rules: 7 Rebellious Copywriting Techniques To Help You Stand Out

When it comes to marketing your business, one of the best copywriting techniques you can use is to intentionally break a few rules. Don’t go overboard — you still have to follow basic rules — and more importantly, real people still need to be able to read and understand what you write.  However, those rules […]

How To Use An Online Community To Grow Your Business

How would you like to work with people who are also your friends? Seems impossible, right? It’s not — if you find the right online community. For most of us, the idea that business and friendship can’t possibly mix rings as true as the adage that business and pleasure don’t mix. We often hold this […]

How To Write Copy With Personality

Here’s the thing about your personality: It’s TRULY unique to you.  Seriously. Infusing your copy with personality starts by believing there’s no one else like you on the planet (And spoiler alert: there isn’t – you are UNIQUELY you — and your copy damn well better reflect that). Sure. We all start the day with […]

Zig When They Zag: Trusting Your Gut When Making Business Decisions

Do you often regret not trusting your gut?  Have you ever had a bad feeling about something which later turn out to be right?  The advice to trust your gut is not new. To reap the rewards, however, you have to make trusting your gut a regular habit. Why should you trust your gut?  Because […]

From Stuck to Unstoppable: Networking Provides The Keys to the Castle

You’ve been brainstorming ideas for your blog posts and your social media accounts. You’ve got what feels like hundreds of ideas flowing through your head, but none of them feel right. Something is missing in your business that’s stopping you, and you’re just not sure what it is. You’re just stuck. Does that sound about […]

9 Ways You Can Market Your Business In 20 Minutes Or Less [medium]

Imagine finding and using snackable bits of time to level up your business. Just by using 20 minutes here or there, you can attract more of your ideal clients to your business.  I mean we all want that, right? So I wrote 9 Ways You Can Market Your Business In 20 Minutes Or Less to […]

A Step-by-Step Guide to Lead Magnets

You understand the importance of your email marketing list — it’s the secret sauce to gaining a following, reaching your ideal clients without having to overcome algorithms, and building your business. So how do you build a system that helps you create an email list that converts lookers into buyers? Giving them something in return.  […]

5 Ways to Break Into Copywriting

Have you ever wondered how to become a copywriter? Or maybe you’ve wondered what it takes to become a copywriter, so you know what to look for when hiring one. Today I’m spilling all my secrets, tips, and tricks about how you can break into the copywriting world and become an expert copywriter that everyone […]

The Ultimate Guide to Creating an Email Nurture Sequence

You’re a busy business owner and you’re hustling to grow your business and earn sales. It’s a lot of work (ask me how I know!). What if I told you that there’s a magical automated tool that can turn your audience into paying customers? Well, guess what…it exists! Email nurture sequences are about to be […]

How Your About Page Can Actually Help You Earn Business

Did you know that the About page is one of the most important pages on your site? It’s a  golden opportunity to show your prospective customers what sets you apart from the competition and makes you shine. An “About” page is more than meets the eye, and you’ll need to know the inside scoop if […]