A Step-by-Step Guide to Lead Magnets

A Step-by-Step Guide to Lead Magnets

You understand the importance of your email marketing list — it’s the secret sauce to gaining a following, reaching your ideal clients without having to overcome algorithms, and building your business.

So how do you build a system that helps you create an email list that converts lookers into buyers? Giving them something in return. 

In this guide, I’m walking you through the 4-step process of creating lead magnets that draw readers in and provide them with exponential amounts of value. 


What Is A Lead Magnet? 

For anyone looking to build a customer base online, an email list is key.

Couldn’t you create a signup on your website or ask for emails from attendees at your next event? You could, but the reality is that people typically only provide personal information for things that add value to their lives. How do you do that? 

Lead magnets. 

Lead magnets are offers that you promote to readers in exchange for their email addresses or other information about them — possibly names and phone numbers. 


What Makes A Snack Worthy Lead Magnet? 

The members of your email list typically want a couple of things to snack on: 

  1. Value
  2. Gratification

Readers want something that adds value to their lives. No matter the business you’re in, your lead magnet needs to be seen as high value — you need to give your readers something they want, something they feel like they need. 

Your lead magnet needs to solve readers’ problems fast. To do this, keep your lead magnets simple. Make it easy for your audience to put “it” (whatever it is) into practice and get the transformation immediately.


Creating A Lead Magnet

Many business owners and, by that token, copywriters who get intimidated by the idea of creating a lead magnetand I’ll admit, they sound intimidating, but I promise, they’re not.  This is why I’ve created this step-by-step guide to show you just how easy it is to create a compelling lead magnet.

Step 1: Decide What Type of Lead Magnet To Create

Lead magnets don’t have to be complex, complicated pieces, readers like simple. A lead magnet can be things like: 

  • Worksheets
  • Checklists
  • Informational guides
  • eBooks
  • Free Trials
  • Video Training
  • Etc. 

The important thing is that your lead magnet is targeted towards your ideal client, can grab their attention, and will add value to their lives. So, to really grab your readers’ attention, you need to know your audience — learn their pain points, what interests them, and what they are hoping to find by subscribing to your email list. 

Once you’ve figured out the type of lead magnet you want to create, you’re ready to take the next step.

Step 2: Think About Your Buyer

Whether you’re using email marketing or any other form of marketing, in order for it to be successful you must understand who you’re selling to. What group of customers are interested in what you have to offer? 

To do this, I recommend taking the time to really think about your potential buyer’s persona. Who is your perfect client? Think about things like: 

  • Age
  • Job
  • Gender
  • Goals
  • Motivations
  • Business type
  • Etc. 

The reality is that you cannot appeal to everyone. The goal for a lead magnet is that it should target a specific buyer persona every time you create one.

Step 3: Make The Lead Magnet Actionable

Your readers want to be able to use their “freebie” right away. This ties into keeping your lead magnet simple — to be actionable it needs to be easily consumed.  

Think of how long readers stay on a webpage, if it doesn’t draw them in within a few seconds, they leave the website. The same thing goes for your lead magnet. If it doesn’t add value immediately, they’re not going to continue to use it. 

You want to get into the minds of your customer, so ask yourself these questions when creating your lead magnet: 

  • What problem are you going to solve?
  • What is your reader’s preferred way of learning — visual, audio, etc. 
  • How much time is your ideal customer willing to spend using your lead magnet?

When creating your lead magnet, you want to sprinkle in information about who you are, why the reader should choose you and your services, and how they can contact you. 

Don’t forget about your branding when you create your lead magnet. Readers associate the colors, fonts, and voice back to your business. 

Remember, don’t overthink your lead magnets, it doesn’t have to be complicated. What’s important is providing tons of value to make it juicy — it’s okay to overdeliver. 

Step 4: Marketing & Using Your Lead Magnet

You’ve created your lead magnet, so how do you promote it? 

Aside from adding it to your welcome email, a great way to promote your product that’s packed with value is by promoting it on social media by using it as social content or adding to your bio. You should also consider adding it to your website content, using paid ads, or even promoting it on your professional profiles like LinkedIn; but the idea is to make it fun.

Remember, your main objective is getting valuable content out into the world for potential clients to use— and to keep those email subscriptions rolling in. 


Consistently Create Lead Magnets That Keep Your Readers Connected

The idea of creating a lead magnet can feel like a lot of pressure, but I assure you, with the right tools on your toolbelt, they’re fun to create. So dive in!

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