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The 11 Essential Web Copy Strategies Your Website Really Needs
Do you want to increase your website traffic and sales? (Um, hello? Who doesn’t! And, psst — if you don’t, let’s chat about how to level up your rates or your biz.) I’m going to assume then, that you do want to get more bites from your ideal clients. It follows, then, that it’s time […]
How New Web Copy Can Kickstart Your New Year
It’s almost a new year, which means a fresh start for all of us. We always hear “new year, new you,” but this year, it’s all about “new year, new web copy.” If you’re a business owner who hasn’t given your website copy a look in a while, it’s time to update it so that […]
Why Launching an Email Sequence is Vital for 2021
If you want a free marketing tool that will build your relationship with your audience and help boost your sales, it’s time to look at putting an email sequence in place! Email sequences go by a few names: workflows, drips, drip sequences, email marketing automation, and autoresponders. They all refer to a series of emails […]
From Me to You: How to Shift Your Copy to Focus on Your Audience
As a business owner, you are so passionate about your business and what you’re offering that you want to shout it from the rooftops! It can be tempting to communicate that mindset in your website copy. You want to tell your audience all about your business and why it’s awesome so you can convince them […]
What Zombies Can Teach You About Running a Business
If you’re struggling with mindset in your business, it’s time to think like a Zombie. Zombies are more than just the walking dead, they teach us how to successfully run a business through their focus, determination, and consistency. Zombies are all about action, so take inspiration from the walking dead to help your business thrive! […]
13 Awesome Blog and Email Headlines and Why They Work
I love to talk about copy, and here’s the thing, good copy is essential, however, the single most underrated truth about copywriting is that your copy is only as good as your headline. You might have the best content in the world, but if your headline isn’t grabbing your audience’s attention, they won’t read anything […]
8 Steps to a Better Call to Action
First impressions are everything, and when it comes to your website, a good first impression makes the difference between landing or losing a sale. When a potential customer opens your page, they should be able to figure out what you’re offering and how to get it without having to scroll further. I talk a lot […]
First Impressions Project Week 15
The First Impressions Project may be ending, but in addition to helping 45 businesses streamline their websites, we’ve learned a lot about common problems faced by entrepreneurs who DIY their websites. And, it’s leading to some insanely cool offerings coming your way. If, as you review these last few audits, you want one for yourself, […]
The Secret to Defining Your Brand Voice
You want to connect with your audience. I know it. You know it. And, to let you in on the best-kept secret ever, they know it, too. The magic (aka when you grow your business) happens when your messaging is synonymous with your brand, you connect with your audience, and they associate your message, your […]
First Impressions Project Week 14
It’s rewarding to me to know that these audits are helping clients have the confidence to improve their own websites with just a few tweaks here and there. As we wind down the First Impressions Project, be sure to apply if you think you’d like to get in line for a quick review, please apply […]
Writing Conversationally Is Just Like Talking…Here’s How
Are you looking for the magic formula to take your content to the next level, engage your audience, and get the sale? It’s time to ditch everything you learned in English class and embrace the art of writing conversationally. Writing in a conversational tone allows you to create a lasting connection with your audience. Anyone […]
First Impressions Project Week 13
It’s rewarding to me to know that these audits are helping clients have the confidence to improve their own websites with just a few tweaks here and there. As we wind down the First Impressions Project, be sure to apply if you think you’d like to get in line for a quick review, please apply […]