If you want a free marketing tool that will build your relationship with your audience and help boost your sales, it’s time to look at putting an email sequence in place! Email sequences go by a few names: workflows, drips, drip sequences, email marketing automation, and autoresponders. They all refer to a series of emails sent to your subscribers in the order and frequency you choose. Email sequences are one of the easiest ways to connect with your audience and generate sales growth. Keep reading to find out what they are and why you need one, like, yesterday.
Get Your Audience to Know, Like, and Trust You
Email marketing is one of the best inbound marketing strategies to keep your audience engaged. The biggest way to grow your following and increase your sales is with the “know, like, and trust” factor. Your audience needs to know, like, and trust you in order to buy from you. An email sequence is one of the strongest ways you can build important relationships with your audience because of how it allows you to connect with them.
Imagine being able to personally connect one-on-one with each person on your list and introduce yourself to them. Just think, you might tell them all about yourself and how your business will solve their problem.. You might share exclusive tips, and maybe even a special discount or product. If only you had the time to make each prospect feel like they had a deep connection with you, they’d be more likely to buy products from your business. Sounds like a dream, right?
Unfortunately, there are not enough hours in the day to build that kind of rapport with every single person that comes across your website or social profiles. That’s where email sequences come in. You can connect directly with your audience through an automated process that will generate sales while you sleep! So if you’ve ever asked yourself, “Do I need an email sequence?” The answer is a resounding YES!
Why Launching an Email Sequence is Vital for 2021
If you want to build relationships with your audience in 2021, an email sequence is the way to go. Everyone loves feeling special, and the personalization that email automation uses is perfect for that. You can easily tailor each email with the subscriber’s name, by adding their name to the subject, mentioning important dates, or even a pain point they’ve shared with you… and so much more! Email sequences allow you to make each subscriber feel like a VIP. With business budgets tight during the pandemic, capitalizing on email marketing is the perfect way to generate more sales and profit without investing in costly ads. And that’s not the only reason why it’s a key marketing tool right now.
If 2020 taught us anything, it’s that things can change drastically with a moment’s notice. Now, more than ever, the value of owning your content is priceless. If social media ever goes away or you lose access to your accounts, what happens to your content? What happens if people are avoiding Facebook or the algorithm changes? With email marketing, the content is all yours and is safe from an ever-changing social media landscape, and you own that contact list in its entirety forever.
The Most Popular Types of Email Sequences
Email sequences are customizable for any business at any stage, and there are no limits to how you can use them. The most common sequences I write for clients include:
Welcome sequences
Welcome sequences are essential and have an open rate 4-5x higher than any other email marketing sequence. With a Welcome sequence, you can introduce yourself to anyone who opts into your list. It’s your chance to capitalize on their interest, make a killer first impression, and show them what your business is all about. They’ll learn to know, like, and trust you. Don’t let the chance to connect with your excited and interested audience slip through your fingers.
Nurture sequences
Nurture sequences are designed to grow the relationship with your audience. They can be for new or existing subscribers, and it’s a way to continue offering value and educating them on your business and services. The ultimate goal of a nurture sequence (besides fostering relationships) is to get the reader to take action.
Sales and Pre-Launch Sequences
Sales and Pre-Launch sequences warm your audience up for the product you’re about to drop. They’re a great platform to get in-depth on how your new product will change their life!
Onboarding Sequences
Onboarding sequences are sent after a customer has made a purchase. It’s a way to say “thank you,” and to tell them how they can use the product. It’s effective for customer retention, which can turn into more sales.
The Secret Behind All Great Email Sequences
Creating an email sequence doesn’t have to be hard. A lot of us go into panic mode when we hear the word “funnel.” They can be overwhelming and intimidating! The good news is they don’t have to be. Using a program for your email automation such as ActiveCampaign simplifies the process by doing the heavy lifting for you.
An email marketing service allows you to completely automate your emails. You can create different actions and email sequence paths based on subscriber actions. Did they purchase something from you? Awesome! You can automatically move them to an upsell or nurture funnel so they’re no longer getting offers for the product you just sold. Automations will help increase the know, like, and trust factor. You’ll save untold amounts of time following up on leads, and you’ll save the money it would take to pay someone else to do so, all while remaining actively visible to your subscribers.
And here’s the best part: you’ll only have to create it one time! Once you program your emails into your email marketing service, the hard part is done. If you need to, you can easily edit or rearrange your funnel at any point. Minimal work for huge rewards—it’s a no brainer!
What Happens When the Sequence is Over?
You have your email sequence in place; now what? You’re not done marketing when the email sequence is over. To keep fostering the relationship between your business and audience, you’ll want to continue reaching out to them. Keep your email list active by sending out regular content, whether a newsletter, important reminders, or even tips. The goal here is to deliver meaningful and valuable content your audience can put into action so that when the time comes to hire you, you’re at the forefront of their mind.
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