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B2B Storytelling: Creating empathy matters
Storytelling goes beyond fantasy and fiction. Infusing your business content with storytelling and empathy is integral to growing your business. B2B storytelling helps your business stand out in a crowd and draws your customers to you. Now, more than ever, people want to feel connected and seen as a customer who is integral to your […]
Why do you **really** need a website?
Ever wondered if you **really** need a website for your business? I just recorded this video to help you understand why websites really do matter. Here are the big takeaways: Your website is your online business card. What’s the first thing you do when you’re getting ready to work with someone? Search for them online […]
The Ultimate Guide to Creating an Email Nurture Sequence
You’re a busy business owner and you’re hustling to grow your business and earn sales. It’s a lot of work (ask me how I know!). What if I told you that there’s a magical automated tool that can turn your audience into paying customers? Well, guess what…it exists! Email nurture sequences are about to be […]
How Your About Page Can Actually Help You Earn Business
Did you know that the About page is one of the most important pages on your site? It’s a golden opportunity to show your prospective customers what sets you apart from the competition and makes you shine. An “About” page is more than meets the eye, and you’ll need to know the inside scoop if […]
The 11 Essential Web Copy Strategies Your Website Really Needs
Do you want to increase your website traffic and sales? (Um, hello? Who doesn’t! And, psst — if you don’t, let’s chat about how to level up your rates or your biz.) I’m going to assume then, that you do want to get more bites from your ideal clients. It follows, then, that it’s time […]
How New Web Copy Can Kickstart Your New Year
It’s almost a new year, which means a fresh start for all of us. We always hear “new year, new you,” but this year, it’s all about “new year, new web copy.” If you’re a business owner who hasn’t given your website copy a look in a while, it’s time to update it so that […]
Why Launching an Email Sequence is Vital for 2021
If you want a free marketing tool that will build your relationship with your audience and help boost your sales, it’s time to look at putting an email sequence in place! Email sequences go by a few names: workflows, drips, drip sequences, email marketing automation, and autoresponders. They all refer to a series of emails […]
From Me to You: How to Shift Your Copy to Focus on Your Audience
As a business owner, you are so passionate about your business and what you’re offering that you want to shout it from the rooftops! It can be tempting to communicate that mindset in your website copy. You want to tell your audience all about your business and why it’s awesome so you can convince them […]
What Zombies Can Teach You About Running a Business
If you’re struggling with mindset in your business, it’s time to think like a Zombie. Zombies are more than just the walking dead, they teach us how to successfully run a business through their focus, determination, and consistency. Zombies are all about action, so take inspiration from the walking dead to help your business thrive! […]
13 Awesome Blog and Email Headlines and Why They Work
I love to talk about copy, and here’s the thing, good copy is essential, however, the single most underrated truth about copywriting is that your copy is only as good as your headline. You might have the best content in the world, but if your headline isn’t grabbing your audience’s attention, they won’t read anything […]
8 Steps to a Better Call to Action
First impressions are everything, and when it comes to your website, a good first impression makes the difference between landing or losing a sale. When a potential customer opens your page, they should be able to figure out what you’re offering and how to get it without having to scroll further. I talk a lot […]
The Secret to Defining Your Brand Voice
You want to connect with your audience. I know it. You know it. And, to let you in on the best-kept secret ever, they know it, too. The magic (aka when you grow your business) happens when your messaging is synonymous with your brand, you connect with your audience, and they associate your message, your […]
