Writing Conversationally Is Just Like Talking…Here’s How
Are you looking for the magic formula to take your content to the next level, engage your audience, and get the sale? It’s time to ditch everything you learned in English class and embrace the art of writing conversationally. Writing in a conversational tone allows you to create a lasting connection with your audience. Anyone […]
How to Make Your Website Copy Stand Out
If you want to convert sales, engage your audience, and set the tone for your brand, it’s time to revisit your website copy! If your copy is doing its job, you can attract, engage, and nurture your clients because they’ll understand who you are, what you do, and how you can help them. Have you […]
Why Clear Copywriting Wins Over Clever Every Time
Awesome… great… amazing… groundbreaking… Do any of these words mean anything to you? Probably not. These are buzzwords that may sound clever; however, they aren’t specific and don’t have a clear meaning behind them. When taking on a copywriting project, instead of using jargon or meaningless words, be as clear as possible. Here’s why. If […]
6 Things You Should Know Before Hiring a Copywriter
A copywriter doesn’t just help you with the words. You also build a relationship with them as they learn the ins and outs of your business. Hiring a copywriter is an important decision. They serve as more than a writer. They serve as an advisor, business consultant, and marketing strategist who sees your business from […]
Why Should You Hire a Copywriter?
What is the first thing you do before deciding you want to buy a product or hire someone, or whether you’re going to regret buying that toy for your child? You go to websites, and you read the words out there to learn more…that a copywriter probably crafted. Everyone speaks, but getting the right words […]
5 Ways a Content Strategy Fuels Your Entire Marketing Plan
Talk to six different content strategists and you’ll get six different “best strategies” for developing a content plan. But if you talk to all six of them, you’ll find some common threads. And the key here, really, is that a good content strategy can fuel your entire marketing plan. WHAT?!? That’s a great big statement. […]
What is Copy, Anyway? Do your clients know what you do?
Do your prospective clients know what you do? Or, have you ever been surprised by someone asking you something like “What is [insert your service], anyway?” We’re so close to what we do, that we forget we frequently speak in jargon that our prospective clients don’t always understand. So today, we’re going to dig into not […]