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REACH Visibility Trajectory™: Hook Your Ideal Prospects With Tactical Strategy
If nothing changes, everything stays the same. Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and wait for all the leads to come to you? Not quite… If you do nothing differently besides having a killer website and great messaging, not […]
REACH Visibility Trajectory™: Create A Juicy Marketing Funnel To Grow Your Audience And Drive Leads
Before your audience knows your brand exists, they’re cold — as in icebound, frozen solid, and practically living in the Antarctic. Once they become aware of your business, they get more and more comfortable. They warm up as they interact with you, especially because of the value you offer, which prompts more and more engagement. […]
REACH Visibility Trajectory™: Attract Your Ideal Audience With Website Copy That Screams Wow
In case you didn’t know, your website shows you’re legit — people always check if you have one before they work with you. It also gives YOU the confidence to take action that will lead to sales because you know your website is going to back up whatever you’re putting out there into the world. […]
REACH Visibility Trajectory™: Electrify Your Audience With Brand Engagement That Connects
Engagement is crucial to your growth trajectory because it aligns your customer’s needs with your brand values and voice. Engaging with your customers helps them become aware that you can solve their problem, and in turn, brings them to the brink of buying your products or services and possibly becoming lifetime customers. That’s why engagement […]
REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning
Research is the skelton key in your marketing success. As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of building history together. With your clients and prospects, your timeline is significantly shorter. So how do you build it in a matter of seconds or […]
7 Underrated Marketing Strategies To Gain Visibility and Connect With Your Audience
I set out to write 7 underrated marketing strategies. Turns out I like to write about marketing. Who knew. I broke Thing 1 into its own article. Meet Things 2-7 here (with a short recap of #1).
Get Visible: Learn the Secret Formula to Show Up and Connect with Your Audience
It’s not enough to simply exist in the online marketing world. You have to make your business visible. In the modern era, online visibility is key to growing your business and getting more customers. So how do you do it? What is visibility? Although Merriam-Webster defines visibility as the “capability of being readily noticed,” […]
Why do you **really** need a website?
Ever wondered if you **really** need a website for your business? I just recorded this video to help you understand why websites really do matter. Here are the big takeaways: Your website is your online business card. What’s the first thing you do when you’re getting ready to work with someone? Search for them online […]
The Single Most Underrated Strategy for Gaining Visibility
Research matters. Why? If you don’t know who you’re speaking to, you’re going to use the wrong words, and you’re going to show up in the wrong place. However, way too often, it’s 100% underrated. Here’s what you need to know
Decide Your Destiny: How To Easily Find and Use Your Core Values In Business
“Your values become your destiny.” – Mahatma Gandhi. Have you established the core values in your business yet? Because according to Gandhi, they’re the last puzzle piece in determining the destiny of your business. He also mentioned thoughts becoming words, words becoming actions, actions reflecting in habits, and habits creating values. Of course, Gandhi was […]
Breaking The Rules: 7 Rebellious Copywriting Techniques To Help You Stand Out
When it comes to marketing your business, one of the best copywriting techniques you can use is to intentionally break a few rules. Don’t go overboard — you still have to follow basic rules — and more importantly, real people still need to be able to read and understand what you write. However, those rules […]
How To Use An Online Community To Grow Your Business
How would you like to work with people who are also your friends? Seems impossible, right? It’s not — if you find the right online community. For most of us, the idea that business and friendship can’t possibly mix rings as true as the adage that business and pleasure don’t mix. We often hold this […]