
B2B Storytelling: Creating empathy matters
Storytelling goes beyond fantasy and fiction. Infusing your business content with storytelling and empathy is integral to growing your business. B2B storytelling helps your business stand out in a crowd
Availability is limited but I’m always interested in cool projects. Get in touch to tell me about your project.

Storytelling goes beyond fantasy and fiction. Infusing your business content with storytelling and empathy is integral to growing your business. B2B storytelling helps your business stand out in a crowd

If nothing changes, everything stays the same. Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and

Before your audience knows your brand exists, they’re cold — as in icebound, frozen solid, and practically living in the Antarctic. Once they become aware of your business, they get

In case you didn’t know, your website shows you’re legit — people always check if you have one before they work with you. It also gives YOU the confidence to

Engagement is crucial to your growth trajectory because it aligns your customer’s needs with your brand values and voice. Engaging with your customers helps them become aware that you can

Research is the skelton key in your marketing success. As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of

Craig Severinson asks some great questions about legacy and what we want to create in our lives. He even stumped me a few times!! Loved our conversation and how much

You finally did it. You’ve built or revamped, your website… Now what? After beaming your slice of the internet pie into outer space, it’s time to work on increasing your

Where does your audience get their first impression of your business? It might be anywhere — a blog on the first page of Google (swoon), a social media post, or

Writing your own website copy is HARD, right? Insanely hard. YOU know your business and it’s ALL important, so how do you know what’s most important? So…let’s play a game

Reality check! Out of the millions of hats you wear, there are only so many tasks you actually love doing as a business owner. Having to write copy for your

I set out to write 7 underrated marketing strategies. Turns out I like to write about marketing. Who knew. I broke Thing 1 into its own article. Meet Things 2-7