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How to DIY Your Website Audit

Most businesses in this day and age have a website because it’s simply good for business. In fact, it’s a must-have in the age of Google, when the first thing people do when researching is to look you up online. Yet, if you haven’t audited your website for customer experience, including copy, structure, strategy, and […]

Zig Zag Leap Podcast: Copy That: Building Business Success Through Relationships

Zig Zag Leap Podcast: Copy That: Building Business Success Through Relationships

Nesha Zackery is a true delight. When she invited me onto her podcast, I was thrilled to join her! We covered so much ground, starting with the personal tragedy and “aha” moment that gave me permission to leap into something different. We also covered the lessons I’ve learned SEVERAL times along the way, and what […]

Freelanceology Podcast: How to Stand Out From 85 Million Freelancers

How to Stand Out From 85 Million Freelancers With Erin Pennings

Chris Collins and Aly Goulet are two of my favorite freelancers and copywriters. I feel like I say that a lot about a lot of people. The truth is that these two are amazing. And they bring a fresh perspective to freelancing and owning a business. We talked a lot about what it’s REALLY like […]

5 Reasons to Hire a Professional Copywriter to Revamp Your Website

5 Reasons to Hire a Professional Copywriter to Revamp Your Website

So you’re thinking about revamping your website, but how do you know if it’s the right time? To give a simple answer to a complex question — it depends. The truth is you should revisit your website copy at least every 1.5 to 2.5 years to stay relevant. However, I find that most business owners […]

The Great Escape Podcast: Building a Website that Works for YOU

The Great Escape Podcast

Jacob Suckow recently hosted me on The Great Escape podcast where we talked about Building a Website that Works for YOU and we covered something that there’s an endless amount of advice around on the internet today and that’s visibility and making your brand approachable to your customers. Please give it a listen!!

Cash In On Camera Podcast: Your About Page Isn’t About You

Cash In On Camera Podcast: Your About Page Isn't About You

Sheryl Plouffe, who is a WONDERFUL interviewer, graciously hosted me on her live show and podcast where we talked about your about page. Now, I frequently tell people that they need to focus on YOU when writing copy – as in YOU your client, speaking to them conversationally and showing them what’s in it for […]

Built to Scale Podcast: Clarity is Critical for Gaining Traction

Built to Scale Podcast: Clarity is Critical for Gaining Traction

Craig Severinson asks some great questions about legacy and what we want to create in our lives. He even stumped me a few times!! Loved our conversation and how much we dug into in our short time together Please give it a listen here or where you listen to your podcasts!!

WHY ARE WE SHOUTING? Podcast: Erin’s Writer’s Block

WHY ARE WE SHOUTING? Podcast: Erin’s Writer’s Block

Jill from Founding Moms is a delight. I absolutely loved the opportunity to share my business blunder story with her. It’s short, sweet, and I hope you’ll give it a listen! What’s In This Episode: Know how to write good copy? Entrepreneurs that write marketing copy often second-guess every sentence that they construct. But what […]

How To Use An Online Community To Grow Your Business

How To Use An Online Community To Grow Your Business

How would you like to work with people who are also your friends? Seems impossible, right? It’s not — if you find the right online community. For most of us, the idea that business and friendship can’t possibly mix rings as true as the adage that business and pleasure don’t mix. We often hold this […]