Appearing on The Copywriter Club podcast has been one of my bucket list items. Rob Marsh and Kira Hug are two of my favorite copywriters and online business owners. I love how much effort they put into elevating the voices of others.
We covered so much ground from Alaska, to starting a business, to joining Think Tank, and creating my course and framework. We also talked about the power of a network to grow your business.
Our guest on the 277th episode of The Copywriter Club Podcast is Erin Pennings. Erin is a B2B storyteller and marketing strategist who has nailed a framework to help others write their own websites with ease. Creating a captivating website can be a daunting task (for copywriters and other business owners alike), and Erin reveals how to simplify the process.
Here’s how the episode breaks down:
* The transition from the tourism sector to copywriter.
* The early days of Facebook and LinkedIn and how Erin used it to her advantage.
* How where you start may not be where you end up. – Writer beginnings.
* Steps to finding your x-factor.
* 2 things that you’ll discover in exploring your x-factor.
* How to create a framework and processes and how it will help your business.
* How Erin divides her business into DFY and DWY offers.
* The process Erin uses to get website copy written in a week.
* Are live review edits the next big thing? How they can speed up the writing and editing phases.
* Utilizing a checklist for evaluating website copy.
* The transition, the struggles, and the mindset blocks that come from starting up a group program.
* How Erin’s group program students get their website copy done in 21 days.
* Mistakes copywriters make on their own websites plus how to navigate them.
* Building your email list and ramping up your lead generation.
* How to build boundaries around your life while being a yes person.
* Using your CEO days to get the most out of your time.
* Building a sustainable business – taking time off and getting paid for it.
* Her experience inside The Accelerator and transitioning into the Think Tank.
Please give it a listen here or where you listen to your podcasts!!
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