2023 was a heck of a year. And whenever that happens, I find it important to reflect on what went really well. Here are some of my top feature articles, interviews, and bylines from 2023.
The Copywriter Club podcast and article
Okay, so technically, my podcast episode was in 2022, and technically, it’s not an article. But it’s one of my top hits, so I wanted to include it here.
Appearing on The Copywriter Club has been one of my bucket list items. Rob Marsh and Kira Hug are two of my favorite copywriters and online business owners. I love how much effort they put into elevating the voices of others.
We covered so much ground from Alaska, to starting a business, to joining Think Tank, and creating my course and framework. We also talked about the power of a network to grow your business.
Check out The Copywriter Club podcast episode 277 here (it’s been one of the top downloaded episodes).
When I was in TCC Think Tank, I developed my framework, The REACH Visibility Trajectory™. My guest article on the TCC Blog walks you through the framework and shares everything that goes into creating a website marketing plan.
Read the article here: What You Don’t Know About Your Website and Marketing Plan is Your Biggest Roadblock.
Featured Interview Subkit: Take Your Copy From Whomp-Whomp to Wow
When Subkit reached out to me asking to do a profile and let me know that my friend Tara Stand had referred me, I said sure!
What followed was a cathartic dive into where I started, where I am now, and what I’ve learned along the way.
Would love for you to give it a read to learn:
→ Where what I do really started
→ What I’m most proud of doing so far
→ The three things I wish I had known when I started out
Featured Interview Authority Magazine: Five Things You Need To Build A Trusted And Beloved Brand
When Authority Magazine interviewed me about developing a trusted and beloved brand, I jumped at the opportunity. We covered so much ground — from how I got started in this space, my approach, and advice for anyone building a brand, including:
➡️A funny story from my first forays into entrepreneurship
➡️The importance of understanding your why
➡️The continuum between branding and advertising
➡️The importance of understanding your non-negotiables and goals
➡️Why your brand needs to be laser focused on your audience
➡️Why it’s so critical to have a well-defined USP and process
➡️Knowing that your brand will evolve over time and how to account for that
➡️Who I’d like to have lunch with
And so much more!
I’d be truly honored if you took a moment to read! And, if anything resonates with you, please let me know!
Read the interview here. Featured Interview Authority Magazine: Five Things You Need To Build A Trusted And Beloved Brand
I loved writing for Shutterstock—they’re a great company with an awesome product.
Facebook Image Sizes (or, the Secret to Non-Blurry Photos in 2023)
Never post a blurry photo again with this no-nonsense guide to Facebook image sizes for cover photos, profile photos, posts, and more.
Starting a Podcast? You’ll Need These 6 Things
Looking to break into the podcast business? Learn how to start a podcast fast with our ultimate step-by-step guide.
Read it here: Starting a Podcast? You’ll Need These 6 Things
IG Stories Features Your Business Might Not Be Using (and Should Be!)
Instagram stories are an imperative way to connect with your businesses’ target audience and boost engagement on a daily basis. Make sure you’re up to date by checking out this guide to the best story features.
How to Write Good Instagram Captions for Your Business (with 40 Examples)
Writing captions for Instagram can be creative and fun! Learn how to craft funny Instagram captions, bio quotes, small business hashtags, and more.
7 Creative Tips for When You’re in a Slump
Wondering how to be more creative? Get creative writing tips, video advice, design assistance, and more, so you can pull out of your creative slump!
Read it here: 7 Creative Tips for When You’re in a Slump
Image Licensing 101: Why Stock Licensing Matters
Image licensing protects your brand and compensates creatives. We’ll take you through how to use copyright images legally for any project.
Read it here: Image Licensing 101: Why Stock Licensing Matters
Enterprise Accounts: Shutterstock License Types Explained
Shutterstock Enterprise license types that are tailored to your needs. Learn more about each type and which is best for you.
Getting to write for HubSpot is like finding a unicorn and getting to ride it. Here are some of the articles I’ve gotten to write for them with bylines.
Disruptive Technologies: What They Are and How to Embrace Them
As long as humans have been around, we’ve been looking for ways to improve our lives. While sometimes the shifts are small — sometimes a visionary comes along and pioneers new technology that forever changes the way we live or work. That’s what this article focuses on.
What Are Facebook Collections for Ads and How to Use Them
We use our phones to text, take pictures, scroll through social media, and, increasingly, for shopping. I got to test Facebook Collections Ads — and they’re a lot of fun to play with and have super cool opportunities and applications.
Demand Forecasting vs. Sales Forecasting — The Complete Guide
If you’re a business owner like me, you’re probably familiar with the terms demand forecasting and sales forecasting. Ultimately, these are strategies you can use to predict demand and revenue, ensuring you have enough resources on hand and enough money coming in. But as with all things, it’s not always that simple. Not to mention, figuring out the difference between demand forecasting vs sales forecasting can be tricky too.
One of my favorite articles to write this year was for Foreplay.co a startup SaaS solution who offers a content marketing and advertising library you can use to get inspiration for future social campaigns. Their product was super cool, and they’re a lot of fun to write for. Even though it technically didn’t publish until Jan 2024, I wrote it in 2023, so I’m including it in this roundup!
The Swipe File on Foreplay.co
Want a quick tl;dr of what’s included?
First things first, if you’ve ever wondered how marketers stay ahead of the curve and beat writer’s block (or designer’s block), the answer might just be swipe files. You can dive into the article and get a primer on what swipe files are, how to create one, and how to use them effectively. Plus, you can get a sneak peek into all things Foreplay. And yes, I definitely had a blast testing their platform.
Even though I’m not an ads person myself, many of my clients use them, and I’m always looking at new inspiration and ideas for and with them.
So definitely, give the article a read, and play around with Foreplay’s platform. I found it easy to use and fun to take for a test drive. Plus there are TONS of applications.
What’s on deck for 2024 feature articles?
While I won’t publish every feature article as a one-off here, I do plan to publish some notifications–and you can expect a 2024 feature article round up coming this time next year.