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Turn Your Messaging into Magic with Anna Hetzel

Anna Hetzel and I are dishing on brand messaging and website copywriting, plus they’ll share the exciting things going on in their world at Strange Birds. Plus…why there are never enough bird puns. Learn more about Anna Hetzel https://strangebirds.land/ Get their Bird’s Eye (re)View at https://tally.so/r/3ND4z0   — Turn Your Messaging Into Magic is a live broadcast […]

A Step-By-Step Guide to Obsession Worthy Brand Messaging

If you’ve felt like your brand messaging is generic or you’ve, ahem, never gone through a brand messaging exercise, then this post (and video) are for you. Think of it as a step-by-step guide to brand messaging that your clients will obsess over. A while back I shared six brand messaging mistakes, which you’ll also […]

3 Vital Questions to Nail Your Brand Messaging

If you ever feel like you’re shouting into the void when it comes to marketing your biz and you can’t seem to rise above the digital noise to capture your audience’s attention, you’re not alone. The answer is to spend some time revisiting your brand strategy and revamping your brand messaging. What is brand messaging? Why […]

Turn Your Messaging into Magic with Brittany Downey

We’re diving into what makes Brittany Downey tick… and, more importantly, why she takes a minimalist approach to website copy and marketing. She shows businesses the best tips for differentiating themselves through their messaging so they can delight their customers.       Learn more about Brittany here https://downeystrategy.com/ https://www.linkedin.com/in/brittany-downey/   — Turn Your Messaging […]

Launch Debrief: Behind the scenes of Whomp Whomp to Wow 2023

Who: my audience is largely copywriters, coaches, and marketing strategists who spend a ton of time helping other people gain clarity but struggle to do it for themselves. What: Whomp Whomp to Wow: a 28 day copywriting When: Feb 20 to March 1 Where: EVERYWHERE 🙂 (TikTok, LinkedIn, Facebook, Instagram, Email, Website) Why: Because I […]

The 4 Things Your Site Should do for Your Business

The 4 Things Your Site Should do for Your Business

How often do you apologize for your website? Nearly everyone who owns a business has been there. The reason? Well, that varies…and here are a few of the most common: ❌You don’t have a website at all. ❌You haven’t touched your site in years, and it looks like it was made circa 2009 or (shudder) […]

Turn Your Messaging into Magic with Steph Trovato

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In this transformative episode, Steph tells us how she got her break in the unique field of dental marketing just before COVID hit and transitioned into freelancing to help make ends meet. Steph recalls how her early freelance days were filled with a lot of learning and cold pitches, but with persistence, she soon began […]

Turn Your Messaging into Magic with Heather Bowen Ray

m2m ep Heather Bowen Ray (2)

In this episode, Heather talks about how working for small businesses and solopreneurs propelled her into the niche of wellness. She gives us an insight into her process, which involves building out the brand’s story while focusing on the needs of their audiences and how copywriters can utilize this strategy for their clients as well. […]

Turn Your Messaging into Magic with Juliet Peay

Turn Your Messaging into Magic with Juliet Peay

On today’s Turn Your Messaging into Magic, Juliet Peay is here to talk about her strategies for helping entrepreneurs unleash their inner celebrity and grow a raving fandom. You can snag her “Rarely Relatable Story Prompts” to pull out the things that bring you to life online here: https://fancy-avocado-665.myflodesk.com/       To learn more […]

Turn Your Messaging into Magic with Stuart Tarn

Turn Your Messaging into Magic with Stuart Tarn

On today’s Turn Your Messaging into Magic, Stuart Tarn is here to talk about his journey from working as a generalist to niching into eCommerce strategy.     To learn more about Stuart, go to www.stuartwritescopy.com. Grab his list of the three emails EVERY eComm brand needs to send right from his website. Connect with […]

Turn Your Messaging into Magic with Jackie Sunga

Turn Your Messaging into Magic with Jackie Sunga

On today’s Turn Your Messaging into Magic, Jackie Sunga is joining me to share the differences between brand voice and brand messaging and how to show up authentically in your business… whether it’s you talking about your business, or you’re delegating social and sales to a team member. We’ll touch on her business, her workshop […]

Turn Your Messaging into Magic with Peta O’Brien

Turn Your Messaging into Magic with Peta O'Brien

Meet Peta! A copywriter and messaging strategist focused on helping health and wellness businesses build authentic relationships with their audience by helping to turn them into loyal fans and advocates. We discuss the best way to connect with your audience and beat skepticism is to be as open, honest, and authentic as possible.     […]