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Action or perfection: what’s better for your marketing and copy?
Ever felt like you’re on a marketing roller coaster, hanging between “let’s get it done already” and “make it 100% perfect?” Considering the never-ending question of action or perfection is a heck of a tightrope walk. And let me tell you…we’ve all been there, staring at copy or a strategic roadmap, wondering if *muah* chefs-kiss ready […]
Turn Your Messaging into Magic with Brittany Downey
We’re diving into what makes Brittany Downey tick… and, more importantly, why she takes a minimalist approach to website copy and marketing. She shows businesses the best tips for differentiating themselves through their messaging so they can delight their customers. Learn more about Brittany here https://downeystrategy.com/ https://www.linkedin.com/in/brittany-downey/ — Turn Your Messaging […]
Featured Interview Authority Magazine: Five Things You Need To Build A Trusted And Beloved Brand
When Authority Magazine interviewed me about developing a trusted and beloved brand, I jumped at the opportunity. We covered so much ground — from how I got started in this space, my approach, and advice for anyone building a brand, including: ➡️A funny story from my first forays into entrepreneurship ➡️The importance of understanding your […]
The Importance of Adaptability for Startup Success in 2023
Have you thought about startup business in the year 2023? You’re not alone. Despite the challenges of the past few years, entrepreneurship is still thriving, and many aspiring startup business owners are taking the leap to pursue their dreams. This article will explore some essential tips, tricks, and tools for starting a successful business in […]
Featured Interview Subkit: Take Your Copy From Whomp-Whomp to Wow
When Subkit reached out to me asking to do a profile and let me know that my friend Tara Stand had referred me, I said sure! What followed was a cathartic dive into where I started, where I am now, and what I’ve learned along the way. Would love for you to give it a read to learn: […]
Your Brand Messaging Needs A Check-Up: Here’s why
Your relationship with your audience is a two-way street. Whether you’re brand new to the game, or you’ve been in it for years, devoting attention and resources to your brand messaging matters. Because sending the right message is crucial. Brand messaging is a vital aspect of every successful marketing strategy. From the smallest solopreneur’s set-up […]
How to DIY Your Website Audit
Most businesses in this day and age have a website because it’s simply good for business. In fact, it’s a must-have in the age of Google, when the first thing people do when researching is to look you up online. Yet, if you haven’t audited your website for customer experience, including copy, structure, strategy, and […]
Brilliant Bitesize Brand Messaging Strategy Ideas for Your Business
As the entrepreneur of a small business, you may know how to connect with your ideal audience. This means meeting them at their level, drawing them in, and delivering value so you secure the sale. Once you wow your customer and produce repeat sales, you have accomplished most of the hard work. When you create […]
The 4 Things Your Site Should do for Your Business
How often do you apologize for your website? Nearly everyone who owns a business has been there. The reason? Well, that varies…and here are a few of the most common: ❌You don’t have a website at all. ❌You haven’t touched your site in years, and it looks like it was made circa 2009 or (shudder) […]
Lead Generation Mistakes You’re Making in Your Consulting Business
Running a business takes a lot of work and time, and if you want to be successful, you’ve probably spent countless hours on your lead generation. Whether you work in accounting, construction, or even solar energy, you’ve most likely experienced the “feast and famine” cycle where you’ll be booked one month and have little to […]
Turn Your Messaging into Magic with Steph Trovato
In this transformative episode, Steph tells us how she got her break in the unique field of dental marketing just before COVID hit and transitioned into freelancing to help make ends meet. Steph recalls how her early freelance days were filled with a lot of learning and cold pitches, but with persistence, she soon began […]
Building a Content Strategy? Here’s Why Brand Strategy Should Be Your First Step
As you get ready to market your business, you might think it’s time to develop a content strategy. After all, you hear the constant drumbeat of “write blogs, publish social content, and send emails.” And it’s true, your content strategy guides all the assets you need to market your business, including what kind to create […]