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GUEST POST: The Do’s and Dont’s of Website Accessibility

The Do’s and Dont’s of Website Accessibility

Accessibility should be at the core of your design when building your website. According to the CDC, one in four adults in the United States has a disability. A website without accessibility aids ostracizes 25 percent of the population from your potential audience. Accessible design also makes your website easier for everyone to use. Technology […]

How Revamping Your Funnel May Unknowingly Save Your Business

How Revamping Your Funnel May Unknowingly Save Your Business

It’s no secret that sales funnels are essential to every B2B business. Though your sales funnel can be a labor of love to get off the ground, once it’s running, it can be a well-oiled machine, bringing in and nurturing new leads. At least, it should, in theory. Your sales funnel is your go-to guide […]

How to Create A 90-Day Content Strategy To Smash Your Goals

How to Create A 90-Day Content Strategy To Smash Your Goals

Being an entrepreneur isn’t just about having passion. It means showing up consistently AND having a strategy to grow your business. Knowing what you need to do daily, weekly, and monthly is going to make a difference when it comes to creating your 90-day content strategy. Creating a content strategy means taking an organized, strategic […]

8 Marketing Lessons From The Grinch That Make Me A Better Copywriter

8 Marketing Lessons From The Grinch That Make Me A Better Copywriter

I think by now, most of us know who the Grinch is. The green, furry guy with a heart that is three sizes too small who HATES the Whos and all things Christmas.  I know you’re wondering how the Grinch can have anything to do with your website copy, your marketing, or even your business […]

REACH Visibility Trajectory™: Hook Your Ideal Prospects With Tactical Strategy

REACH Visibility Trajectory Series™: Hook Your Ideal Prospects With Tactical Strategy

If nothing changes, everything stays the same.  Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and wait for all the leads to come to you? Not quite… If you do nothing differently besides having a killer website and great messaging, not […]

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

Research is the skelton key in your marketing success. As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of building history together. With your clients and prospects, your timeline is significantly shorter. So how do you build it in a matter of seconds or […]

How To Nail Your Website Headline and Create a Hero Section That Converts

How To Nail Your Website Headline and Create a Hero Section That Converts

Where does your audience get their first impression of your business? It might be anywhere — a blog on the first page of Google (swoon), a social media post, or a YouTube video. Or heck, even Tik Tok. It might also be a referral, connecting with you at a conference, or meeting you in line […]

Never Have I Ever: Website (copy) Edition

Erin Pennings with microphone

Writing your own website copy is HARD, right? Insanely hard. YOU know your business and it’s ALL important, so how do you know what’s most important? So…let’s play a game — and let me know how many of these things you can relate to! Spoiler alert: These are the most common pitfalls that small business […]