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Brilliant Bitesize Brand Messaging Strategy Ideas for Your Business
As the entrepreneur of a small business, you may know how to connect with your ideal audience. This means meeting them at their level, drawing them in, and delivering value so you secure the sale. Once you wow your customer and produce repeat sales, you have accomplished most of the hard work. When you create […]
The 4 Things Your Site Should do for Your Business
How often do you apologize for your website? Nearly everyone who owns a business has been there. The reason? Well, that varies…and here are a few of the most common: ❌You don’t have a website at all. ❌You haven’t touched your site in years, and it looks like it was made circa 2009 or (shudder) […]
How to Write the Perfect Headline For a Hero Section
The first impression people get from your website can be the difference between someone immediately closing out the window or becoming a superfan and—are I say—a repeat customer. That means crafting the perfect headline to catch your prospect’s attention and motivate them to stay on your site is not optional. In fact, in my opinion, […]
What does ChatGPT have to do with Out of Office
I’m skipping town. That’s what I told everyone on my mailing list today. It’s also what my out of office message says, right after telling you that zen is in progress. And I’ll let you in on a little secret… I let AI help me write it. Clearly I’m capable (and qualified) to write my […]
Lead Generation Mistakes You’re Making in Your Consulting Business
Running a business takes a lot of work and time, and if you want to be successful, you’ve probably spent countless hours on your lead generation. Whether you work in accounting, construction, or even solar energy, you’ve most likely experienced the “feast and famine” cycle where you’ll be booked one month and have little to […]
Building a Content Strategy? Here’s Why Brand Strategy Should Be Your First Step
As you get ready to market your business, you might think it’s time to develop a content strategy. After all, you hear the constant drumbeat of “write blogs, publish social content, and send emails.” And it’s true, your content strategy guides all the assets you need to market your business, including what kind to create […]
3 pitfalls to avoid when you’re building a freelance business
Recently I joined the B2B Writing Institute as a panelist on Client Experience, which was awesome! After the live event concluded, a woman named Iyabo Oyawale reached out to me and asked me about three mistakes I had made in the early days of my company. Then she compiled a list and made a fabulous […]
A Toast to Chaos: Keeping Your Promises to Yourself as a Business Owner
I don’t know about you, but I have a hard time saying no… …although my kids solemnly swear that I never say yes (as they eat their ice cream and stay up late watching movies)… …and, if you’re picturing a household in chaos, you’re not wrong. I’m fine…everything is juuuust fine. Because I like to […]
How To Build a Personal Brand Whether You Work in a Business or You ARE The Business
Building a personal brand is essential for building a business or propelling your career forward. Whether you work in a business or own a business, your personal brand is your reputation and what differentiates you from everyone else. As Eman Ismail, a copywriter I look up to says, what you do isn’t always what you […]
Putting a Human Face on B2B Marketing
If you work in B2B marketing, you’re probably familiar with the misconception that it’s stiff and creatively lacking, especially when compared with B2C. If it brings to mind bland sales materials, outdated websites, and messaging with zero personality, it doesn’t have to be this way. Being a successful marketer in the B2B space is no […]
Blogging For Business, Turning Your Ideas and Experience into Thought Leadership
When it comes to marketing strategy, content is king. You hear this over and over and over. It can take the form of video, audio, written content, or a combination of all three. How do you know what to focus on or what to say? When I speak about turning your original ideas, unique perspectives, […]
Your Minimum Viable Website Alone is NOT Enough
I often talk about how a minimum viable website is enough to give you the legitimacy to start getting clients. And the truth is that it IS enough — if you’re already building traction elsewhere and gaining visibility in the world. Your website simply backs that up and says, “yep, this person is legit.” It’s […]
