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Should you really DIY your website copy?

Should you really DIY your website copy?

If you’re reading this, you’re likely at a crossroads. Maybe you’ve audited your site (maybe even using my checkup), or perhaps you’re on the verge of a new launch, pivot, or rebrand. Either way, whether you’re starting from scratch or you keep trying to Frankenstein your website copy into submission, you’re probably grappling with a […]

How to DIY Your Website Audit

Most businesses in this day and age have a website because it’s simply good for business. In fact, it’s a must-have in the age of Google, when the first thing people do when researching is to look you up online. Yet, if you haven’t audited your website for customer experience, including copy, structure, strategy, and […]

What does ChatGPT have to do with Out of Office

Picture of beach: what does Chat GPT have to do with out of office?

I’m skipping town. That’s what I told everyone on my mailing list today. It’s also what my out of office message says, right after telling you that zen is in progress. And I’ll let you in on a little secret… I let AI help me write it. Clearly I’m capable (and qualified) to write my […]

5 Reasons to Hire a Professional Copywriter to Revamp Your Website

5 Reasons to Hire a Professional Copywriter to Revamp Your Website

So you’re thinking about revamping your website, but how do you know if it’s the right time? To give a simple answer to a complex question — it depends. The truth is you should revisit your website copy at least every 1.5 to 2.5 years to stay relevant. However, I find that most business owners […]

How To Write Copy With Personality

How To Write Copy With Personality

Here’s the thing about your personality: It’s TRULY unique to you.  Seriously. Infusing your copy with personality starts by believing there’s no one else like you on the planet (And spoiler alert: there isn’t – you are UNIQUELY you — and your copy damn well better reflect that). Sure. We all start the day with […]

The Ultimate Guide to Creating an Email Nurture Sequence

The Ultimate Guide to Creating an Email Nurture Sequence

You’re a busy business owner and you’re hustling to grow your business and earn sales. It’s a lot of work (ask me how I know!). What if I told you that there’s a magical automated tool that can turn your audience into paying customers? Well, guess what…it exists! Email nurture sequences are about to be […]

How Your About Page Can Actually Help You Earn Business

How Your About Page Can Actually Help You Earn Business

Did you know that the About page is one of the most important pages on your site? It’s a  golden opportunity to show your prospective customers what sets you apart from the competition and makes you shine. An “About” page is more than meets the eye, and you’ll need to know the inside scoop if […]

The 11 Essential Web Copy Strategies Your Website Really Needs

The 11 Essential Web Copy Strategies Your Website Really Needs

Do you want to increase your website traffic and sales? (Um, hello? Who doesn’t! And, psst — if you don’t, let’s chat about how to level up your rates or your biz.) I’m going to assume then, that you do want to get more bites from your ideal clients. It follows, then, that it’s time […]

How New Web Copy Can Kickstart Your New Year

How New Web Copy Can Kickstart Your New Year

It’s almost a new year, which means a fresh start for all of us. We always hear “new year, new you,” but this year, it’s all about “new year, new web copy.” If you’re a business owner who hasn’t given your website copy a look in a while, it’s time to update it so that […]

From Me to You: How to Shift Your Copy to Focus on Your Audience

From Me to You: How to Shift Your Copy to Focus on Your Audience

As a business owner, you are so passionate about your business and what you’re offering that you want to shout it from the rooftops! It can be tempting to communicate that mindset in your website copy. You want to tell your audience all about your business and why it’s awesome so you can convince them […]

13 Awesome Blog and Email Headlines and Why They Work

awesome headline

I love to talk about copy, and here’s the thing, good copy is essential, however, the single most underrated truth about copywriting is that your copy is only as good as your headline. You might have the best content in the world, but if your headline isn’t grabbing your audience’s attention, they won’t read anything […]

The Secret to Defining Your Brand Voice

The Secret to Defining Your Brand Voice

You want to connect with your audience. I know it. You know it. And, to let you in on the best-kept secret ever, they know it, too. The magic (aka when you grow your business) happens when your messaging is synonymous with your brand, you connect with your audience, and they associate your message, your […]