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When to Hire a Copywriter & What to Expect When Working with One
If you’re in business, you may have found yourself asking questions like: “Do I need to hire a copywriter?” or “When should I hire a copywriter?” or even “What exactly does a copywriter do?” The last one always gets me giggling because it’s a mystery to so many people. I’ve lost count of how many […]
Captivating Your Audience: 8 Best Practices for a Scroll Stopping Hero Section that Converts
No matter how you feel about spring cleaning, I think we can all agree that in 2024 we’ve reached a time where it applies to our digital spaces just as much as our physical spaces—specifically our home pages and more specifically, the hero sections. Many of us were taught that when we’re expecting company, we […]
Want a Home Page That Works For You? Make Sure it’s a Roadmap to Your Biz
Does every new visitor’s trip to your home page effectively mirror your clients’ journey? Does your home page act as a website roadmap? Have you ever thought about it this way? Most everyone knows the website is an important part of a successful business, but many business owners are not really sure what to do […]
How to Use Voice of Customer Research for Stronger Brand Messaging
What exactly is Voice of Customer Research? (… And why do we bother with it?) Conducting interviews, sending surveys, mining testimonials and combing through social media – all adds up to hours (and sometimes hours and hours!) spent poking around behind the scenes. And not a single moment of it making a direct sale or […]
How to create good thought leadership content that also ranks for SEO
If you spend time on LinkedIn or browsing industry publications, you may be familiar with the idea of ‘thought leadership.’ If not, or you’ve wondered what it really is, here’s my definition. Thought leadership refers to a person or brand positioning themselves as experts by sharing their ideas and opinions with their target audience. At […]
Should you really DIY your website copy?
If you’re reading this, you’re likely at a crossroads. Maybe you’ve audited your site (maybe even using my checkup), or perhaps you’re on the verge of a new launch, pivot, or rebrand. Either way, whether you’re starting from scratch or you keep trying to Frankenstein your website copy into submission, you’re probably grappling with a […]
How to DIY Your Website Audit
Most businesses in this day and age have a website because it’s simply good for business. In fact, it’s a must-have in the age of Google, when the first thing people do when researching is to look you up online. Yet, if you haven’t audited your website for customer experience, including copy, structure, strategy, and […]
What does ChatGPT have to do with Out of Office
I’m skipping town. That’s what I told everyone on my mailing list today. It’s also what my out of office message says, right after telling you that zen is in progress. And I’ll let you in on a little secret… I let AI help me write it. Clearly I’m capable (and qualified) to write my […]
5 Reasons to Hire a Professional Copywriter to Revamp Your Website
So you’re thinking about revamping your website, but how do you know if it’s the right time? To give a simple answer to a complex question — it depends. The truth is you should revisit your website copy at least every 1.5 to 2.5 years to stay relevant. However, I find that most business owners […]
How To Write Copy With Personality
Here’s the thing about your personality: It’s TRULY unique to you. Seriously. Infusing your copy with personality starts by believing there’s no one else like you on the planet (And spoiler alert: there isn’t – you are UNIQUELY you — and your copy damn well better reflect that). Sure. We all start the day with […]
The Ultimate Guide to Creating an Email Nurture Sequence
You’re a busy business owner and you’re hustling to grow your business and earn sales. It’s a lot of work (ask me how I know!). What if I told you that there’s a magical automated tool that can turn your audience into paying customers? Well, guess what…it exists! Email nurture sequences are about to be […]
How Your About Page Can Actually Help You Earn Business
Did you know that the About page is one of the most important pages on your site? It’s a golden opportunity to show your prospective customers what sets you apart from the competition and makes you shine. An “About” page is more than meets the eye, and you’ll need to know the inside scoop if […]
