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How to Write the Perfect Headline For a Hero Section
The first impression people get from your website can be the difference between someone immediately closing out the window or becoming a superfan and—are I say—a repeat customer. That means crafting the perfect headline to catch your prospect’s attention and motivate them to stay on your site is not optional. In fact, in my opinion, […]
How Revamping Your Funnel May Unknowingly Save Your Business
It’s no secret that sales funnels are essential to every B2B business. Though your sales funnel can be a labor of love to get off the ground, once it’s running, it can be a well-oiled machine, bringing in and nurturing new leads. At least, it should, in theory. Your sales funnel is your go-to guide […]
How to Create A 90-Day Content Strategy To Smash Your Goals
Being an entrepreneur isn’t just about having passion. It means showing up consistently AND having a strategy to grow your business. Knowing what you need to do daily, weekly, and monthly is going to make a difference when it comes to creating your 90-day content strategy. Creating a content strategy means taking an organized, strategic […]
REACH Visibility Trajectory™: Attract Your Ideal Audience With Website Copy That Screams Wow
In case you didn’t know, your website shows you’re legit — people always check if you have one before they work with you. It also gives YOU the confidence to take action that will lead to sales because you know your website is going to back up whatever you’re putting out there into the world. […]
REACH Visibility Trajectory™: Electrify Your Audience With Brand Engagement That Connects
Engagement is crucial to your growth trajectory because it aligns your customer’s needs with your brand values and voice. Engaging with your customers helps them become aware that you can solve their problem, and in turn, brings them to the brink of buying your products or services and possibly becoming lifetime customers. That’s why engagement […]
REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning
Research is the skelton key in your marketing success. As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of building history together. With your clients and prospects, your timeline is significantly shorter. So how do you build it in a matter of seconds or […]
So You Have A Website… Now What? Using the REACH Visibility Trajectory™ to Build Momentum and Brand Recognition
You finally did it. You’ve built or revamped, your website… Now what? After beaming your slice of the internet pie into outer space, it’s time to work on increasing your brand visibility. You know, getting the right people to see you, connect with you, and actually want what you offer — all without wearing yourself […]
How To Nail Your Website Headline and Create a Hero Section That Converts
Where does your audience get their first impression of your business? It might be anywhere — a blog on the first page of Google (swoon), a social media post, or a YouTube video. Or heck, even Tik Tok. It might also be a referral, connecting with you at a conference, or meeting you in line […]
Never Have I Ever: Website (copy) Edition
Writing your own website copy is HARD, right? Insanely hard. YOU know your business and it’s ALL important, so how do you know what’s most important? So…let’s play a game — and let me know how many of these things you can relate to! Spoiler alert: These are the most common pitfalls that small business […]
DIY Web Copy: Writing Your Own Copy Is A Headache (but there’s a great cure!)
Reality check! Out of the millions of hats you wear, there are only so many tasks you actually love doing as a business owner. Having to write copy for your website…or heck, any of your marketing projects? Rarely one of them. Do you even need a website? Without a doubt (and here’s why). At first, […]
