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B2B Storytelling: Creating empathy matters

B2B Storytelling: Creating empathy matters

Storytelling goes beyond fantasy and fiction.  Infusing your business content with storytelling and empathy is integral to growing your business.  B2B storytelling helps your business stand out in a crowd and draws your customers to you. Now, more than ever, people want to feel connected and seen as a customer who is integral to your […]

Why do you **really** need a website?

Why Do You **Really** Need A Website?

Ever wondered if you **really** need a website for your business? I just recorded this video to help you understand why websites really do matter. Here are the big takeaways: Your website is your online business card. What’s the first thing you do when you’re getting ready to work with someone? Search for them online […]

The 11 Essential Web Copy Strategies Your Website Really Needs

The 11 Essential Web Copy Strategies Your Website Really Needs

Do you want to increase your website traffic and sales? (Um, hello? Who doesn’t! And, psst — if you don’t, let’s chat about how to level up your rates or your biz.) I’m going to assume then, that you do want to get more bites from your ideal clients. It follows, then, that it’s time […]

4 Ways Copywriters are Like Business Coaches

4 Ways Copywriters are Like Business Coaches

You might be surprised to learn that copywriters also frequently don another hat—that of a business coach or strategist because the two roles go hand in hand. Ultimately, both copywriters and business coaches help clients figure out where they are now, where they want to go, and who they want to work with and attract.  […]

Signs You Need to Hire a Copywriter

Signs you need to hire a copywriter

“I saw the sign, and it opened up my eyes…” Ever hear this song by Ace of Base? (Fun fact, it was one of my first albums, and I remember hanging out in the camper on family road trips jamming out to it… on my uber-cool Discman.) Is your copy as catchy and upbeat? Or […]

Copywriting Research is Like Baking a Cake

Copywriting Research is Like Baking a Cake

The art of crafting engaging copy is like baking a cake! Both require research to reach your ideal audience. And, where copywriters must nail voice and tone, and bakers need to get the details just right. Baking a cake isn’t as simple as mixing the ingredients and then throwing on whatever decorations you think people […]

6 Ways Web Copy Attracts Your Ideal Clients

6 Ways Web Copy Attracts Your Ideal Clients

Like everyone these days, your clients have a short attention span…very short. You have 8 seconds to grab them.  Potentially, that number is even lower these days now that everyone is taking on multiple roles. So how do you stand out? With web copy that speaks directly to their needs.  You can use web copy […]

10 Do’s and Don’ts of Writing Good Web Copy

Let’s talk web copy today. I absolutely love giving entrepreneurs and brands web copy that helps them attract their ideal clients. Why? There’s a lot more strategy that goes into each word than you might think.   It’s fun to dig into their projects and businesses and really get to know the nuts and bolts of […]