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First Impressions Project Week 5

First Impressions Project Week 5

I really enjoyed this week’s first impression project audits. Each of these women-owned companies has a mission that resonates with me. Each is about making the world a better place and helping people, and I enjoyed learning more about each of the businesses. I love doing these because it gives me an opportunity to help […]

First Impressions Project Week 4

First Impressions Project Week 4

Website copy is one of the hardest areas for business owners. I mean, all business owners. The reality is that we are just too close to what we do to be able to take an objective mile-high look. I’m including myself in this, and most other copywriters too, by the way. Not only is it […]

First Impressions Project Week 3

Week 3 of the first impressions project and web audits and I can still say that brevity is not my strength. One would think I could do short and sweet, but I can’t help myself. So while I’m still promoting this as 2-3 minutes, most of you are getting 3-5 minute videos. If you think you’d […]

First Impressions Project Week 2

First Impressions Project Week 2

I’m discovering something about myself when it comes to the first impressions project and web audits. Brevity is not my strength. Early on, I had thought to do full web audits with this project, but candidly 30-minute videos are long to watch. That’s why I settled on first impressions audits. We have 8 seconds to […]

First Impressions Project Week 1

Last week, I introduced the brand new First Impressions Project. TL;DR – It’s a series of short, sweet audits of your client experience. Do they feel like your site speaks to them? Does it capture their attention? And, does your site make them want to engage with you? (Read more here.) I help clients identify […]

The First Impressions Project: Short, Sweet Client Experience Audits

The First Impressions Project: Short, Sweet Client Experience Audits

With most of us spending more time online, businesses with an online component are in high demand. As a small business owner, you’re probably wondering whether your website delivers your message as successfully as possible–first impressions matter. You have 8 seconds (or less) to capture client attention before they move on to greener pastures. So, […]