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How To Build a Personal Brand Whether You Work in a Business or You ARE The Business
Building a personal brand is essential for building a business or propelling your career forward. Whether you work in a business or own a business, your personal brand is your reputation and what differentiates you from everyone else. As Eman Ismail, a copywriter I look up to says, what you do isn’t always what you […]
Zig Zag Leap Podcast: Copy That: Building Business Success Through Relationships
Nesha Zackery is a true delight. When she invited me onto her podcast, I was thrilled to join her! We covered so much ground, starting with the personal tragedy and “aha” moment that gave me permission to leap into something different. We also covered the lessons I’ve learned SEVERAL times along the way, and what […]
Blogging For Business, Turning Your Ideas and Experience into Thought Leadership
When it comes to marketing strategy, content is king. You hear this over and over and over. It can take the form of video, audio, written content, or a combination of all three. How do you know what to focus on or what to say? When I speak about turning your original ideas, unique perspectives, […]
Your Minimum Viable Website Alone is NOT Enough
I often talk about how a minimum viable website is enough to give you the legitimacy to start getting clients. And the truth is that it IS enough — if you’re already building traction elsewhere and gaining visibility in the world. Your website simply backs that up and says, “yep, this person is legit.” It’s […]
Freelanceology Podcast: How to Stand Out From 85 Million Freelancers
Chris Collins and Aly Goulet are two of my favorite freelancers and copywriters. I feel like I say that a lot about a lot of people. The truth is that these two are amazing. And they bring a fresh perspective to freelancing and owning a business. We talked a lot about what it’s REALLY like […]
5 Reasons to Hire a Professional Copywriter to Revamp Your Website
So you’re thinking about revamping your website, but how do you know if it’s the right time? To give a simple answer to a complex question — it depends. The truth is you should revisit your website copy at least every 1.5 to 2.5 years to stay relevant. However, I find that most business owners […]
The Great Escape Podcast: Building a Website that Works for YOU
Jacob Suckow recently hosted me on The Great Escape podcast where we talked about Building a Website that Works for YOU and we covered something that there’s an endless amount of advice around on the internet today and that’s visibility and making your brand approachable to your customers. Please give it a listen!!
How Revamping Your Funnel May Unknowingly Save Your Business
It’s no secret that sales funnels are essential to every B2B business. Though your sales funnel can be a labor of love to get off the ground, once it’s running, it can be a well-oiled machine, bringing in and nurturing new leads. At least, it should, in theory. Your sales funnel is your go-to guide […]
The Copywriter Club Podcast: Writing Magnetic Copy and Creating a Signature Framework
Appearing on The Copywriter Club podcast has been one of my bucket list items. Rob Marsh and Kira Hug are two of my favorite copywriters and online business owners. I love how much effort they put into elevating the voices of others. We covered so much ground from Alaska, to starting a business, to joining […]
No More Flying Solo: How Opening Up Your Business Social Circle Can Level Up Your Copy
When you’re a one-woman (or man) show, staying on top of everything is daunting. Heck, it can be tough even with a team that puts The Avengers to shame. From maintaining current clients to business development, it’s all too easy to get caught up in doing #allthethings for everyone else and focus less and less […]
She Turned Entrepreneur Podcast: Why Copywriting Continues to Be a Highly Demanded Skill
Dori Roberts Stewart recently hosted me on the She Turned Entrepreneur podcast where we talked about Why Copywriting Continues to Be a Highly-Demanded Skill and I shared my story, my process, and how I found success as a copywriter. Please give it a listen!!
Cash In On Camera Podcast: Your About Page Isn’t About You
Sheryl Plouffe, who is a WONDERFUL interviewer, graciously hosted me on her live show and podcast where we talked about your about page. Now, I frequently tell people that they need to focus on YOU when writing copy – as in YOU your client, speaking to them conversationally and showing them what’s in it for […]