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How Revamping Your Funnel May Unknowingly Save Your Business

How Revamping Your Funnel May Unknowingly Save Your Business

It’s no secret that sales funnels are essential to every B2B business. Though your sales funnel can be a labor of love to get off the ground, once it’s running, it can be a well-oiled machine, bringing in and nurturing new leads. At least, it should, in theory. Your sales funnel is your go-to guide […]

How to Create A 90-Day Content Strategy To Smash Your Goals

How to Create A 90-Day Content Strategy To Smash Your Goals

Being an entrepreneur isn’t just about having passion. It means showing up consistently AND having a strategy to grow your business. Knowing what you need to do daily, weekly, and monthly is going to make a difference when it comes to creating your 90-day content strategy. Creating a content strategy means taking an organized, strategic […]

REACH Visibility Trajectory™: Hook Your Ideal Prospects With Tactical Strategy

REACH Visibility Trajectory Series™: Hook Your Ideal Prospects With Tactical Strategy

If nothing changes, everything stays the same.  Picture this — you do all your research, develop your brand voice, and create a gorgeous website. Then what? You sit back and wait for all the leads to come to you? Not quite… If you do nothing differently besides having a killer website and great messaging, not […]

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

REACH Visibility Trajectory™: Leveraging Research To Smash Your Brand Positioning

Research is the skelton key in your marketing success. As humans, we build connections and trust based on shared experiences. Sometimes close friends form this based on a lifetime of building history together. With your clients and prospects, your timeline is significantly shorter. So how do you build it in a matter of seconds or […]

Never Have I Ever: Website (copy) Edition

Erin Pennings with microphone

Writing your own website copy is HARD, right? Insanely hard. YOU know your business and it’s ALL important, so how do you know what’s most important? So…let’s play a game — and let me know how many of these things you can relate to! Spoiler alert: These are the most common pitfalls that small business […]

Breaking The Rules: 7 Rebellious Copywriting Techniques To Help You Stand Out

Breaking The Rules: 7 Rebellious Copywriting Techniques To Help You Stand Out

When it comes to marketing your business, one of the best copywriting techniques you can use is to intentionally break a few rules. Don’t go overboard — you still have to follow basic rules — and more importantly, real people still need to be able to read and understand what you write.  However, those rules […]