From Me to You: How to Shift Your Copy to Focus on Your Audience
As a business owner, you are so passionate about your business and what you’re offering that you want to shout it from the rooftops! It can be tempting to communicate that mindset in your website copy. You want to tell your audience all about your business and why it’s awesome so you can convince them […]
What Zombies Can Teach You About Running a Business
If you’re struggling with mindset in your business, it’s time to think like a Zombie. Zombies are more than just the walking dead, they teach us how to successfully run a business through their focus, determination, and consistency. Zombies are all about action, so take inspiration from the walking dead to help your business thrive! […]
13 Awesome Blog and Email Headlines and Why They Work
I love to talk about copy, and here’s the thing, good copy is essential, however, the single most underrated truth about copywriting is that your copy is only as good as your headline. You might have the best content in the world, but if your headline isn’t grabbing your audience’s attention, they won’t read anything […]
8 Steps to a Better Call to Action
First impressions are everything, and when it comes to your website, a good first impression makes the difference between landing or losing a sale. When a potential customer opens your page, they should be able to figure out what you’re offering and how to get it without having to scroll further. I talk a lot […]
The Secret to Defining Your Brand Voice
You want to connect with your audience. I know it. You know it. And, to let you in on the best-kept secret ever, they know it, too. The magic (aka when you grow your business) happens when your messaging is synonymous with your brand, you connect with your audience, and they associate your message, your […]
Writing Conversationally Is Just Like Talking…Here’s How
Are you looking for the magic formula to take your content to the next level, engage your audience, and get the sale? It’s time to ditch everything you learned in English class and embrace the art of writing conversationally. Writing in a conversational tone allows you to create a lasting connection with your audience. Anyone […]
How to Make Your Website Copy Stand Out
If you want to convert sales, engage your audience, and set the tone for your brand, it’s time to revisit your website copy! If your copy is doing its job, you can attract, engage, and nurture your clients because they’ll understand who you are, what you do, and how you can help them. Have you […]
Why Clear Copywriting Wins Over Clever Every Time
Awesome… great… amazing… groundbreaking… Do any of these words mean anything to you? Probably not. These are buzzwords that may sound clever; however, they aren’t specific and don’t have a clear meaning behind them. When taking on a copywriting project, instead of using jargon or meaningless words, be as clear as possible. Here’s why. If […]
6 Things You Should Know Before Hiring a Copywriter
A copywriter doesn’t just help you with the words. You also build a relationship with them as they learn the ins and outs of your business. Hiring a copywriter is an important decision. They serve as more than a writer. They serve as an advisor, business consultant, and marketing strategist who sees your business from […]
Why Should You Hire a Copywriter?
What is the first thing you do before deciding you want to buy a product or hire someone, or whether you’re going to regret buying that toy for your child? You go to websites, and you read the words out there to learn more…that a copywriter probably crafted. Everyone speaks, but getting the right words […]
What is Copy, Anyway? Do your clients know what you do?
Do your prospective clients know what you do? Or, have you ever been surprised by someone asking you something like “What is [insert your service], anyway?” We’re so close to what we do, that we forget we frequently speak in jargon that our prospective clients don’t always understand. So today, we’re going to dig into not […]