Tag: copy

Breaking The Rules: 7 Rebellious Copywriting Techniques To Help You Stand Out

When it comes to marketing your business, one of the best copywriting techniques you can use is to intentionally break a few rules. Don’t go overboard — you still have to follow basic rules — and more importantly, real people still need to be able to read and understand what you write.  However, those rules […]

How To Use An Online Community To Grow Your Business

How would you like to work with people who are also your friends? Seems impossible, right? It’s not — if you find the right online community. For most of us, the idea that business and friendship can’t possibly mix rings as true as the adage that business and pleasure don’t mix. We often hold this […]

How To Write Copy With Personality

Here’s the thing about your personality: It’s TRULY unique to you.  Seriously. Infusing your copy with personality starts by believing there’s no one else like you on the planet (And spoiler alert: there isn’t – you are UNIQUELY you — and your copy damn well better reflect that). Sure. We all start the day with […]

From Stuck to Unstoppable: Networking Provides The Keys to the Castle

You’ve been brainstorming ideas for your blog posts and your social media accounts. You’ve got what feels like hundreds of ideas flowing through your head, but none of them feel right. Something is missing in your business that’s stopping you, and you’re just not sure what it is. You’re just stuck. Does that sound about […]

9 Ways You Can Market Your Business In 20 Minutes Or Less [medium]

Imagine finding and using snackable bits of time to level up your business. Just by using 20 minutes here or there, you can attract more of your ideal clients to your business.  I mean we all want that, right? So I wrote 9 Ways You Can Market Your Business In 20 Minutes Or Less to […]

A Step-by-Step Guide to Lead Magnets

You understand the importance of your email marketing list — it’s the secret sauce to gaining a following, reaching your ideal clients without having to overcome algorithms, and building your business. So how do you build a system that helps you create an email list that converts lookers into buyers? Giving them something in return.  […]

5 Ways to Break Into Copywriting

Have you ever wondered how to become a copywriter? Or maybe you’ve wondered what it takes to become a copywriter, so you know what to look for when hiring one. Today I’m spilling all my secrets, tips, and tricks about how you can break into the copywriting world and become an expert copywriter that everyone […]

The Ultimate Guide to Creating an Email Nurture Sequence

You’re a busy business owner and you’re hustling to grow your business and earn sales. It’s a lot of work (ask me how I know!). What if I told you that there’s a magical automated tool that can turn your audience into paying customers? Well, guess what…it exists! Email nurture sequences are about to be […]

How Your About Page Can Actually Help You Earn Business

Did you know that the About page is one of the most important pages on your site? It’s a  golden opportunity to show your prospective customers what sets you apart from the competition and makes you shine. An “About” page is more than meets the eye, and you’ll need to know the inside scoop if […]

The 11 Essential Web Copy Strategies Your Website Really Needs

Do you want to increase your website traffic and sales? (Um, hello? Who doesn’t! And, psst — if you don’t, let’s chat about how to level up your rates or your biz.) I’m going to assume then, that you do want to get more bites from your ideal clients. It follows, then, that it’s time […]

How New Web Copy Can Kickstart Your New Year

It’s almost a new year, which means a fresh start for all of us. We always hear “new year, new you,” but this year, it’s all about “new year, new web copy.” If you’re a business owner who hasn’t given your website copy a look in a while, it’s time to update it so that […]

Why Launching an Email Sequence is Vital for 2021

If you want a free marketing tool that will build your relationship with your audience and help boost your sales, it’s time to look at putting an email sequence in place! Email sequences go by a few names: workflows, drips, drip sequences, email marketing automation, and autoresponders. They all refer to a series of emails […]