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Brand Messaging Makeover: 6 Ways to Add Magic to Your Customer Experience [Video]
Recently, I wrote about 5 secret sauce ingredients for your brand messaging makeover. In that article, I focused on strategies for tapping into your customers’ brains to find brand messaging golden nuggets. Today, we’re heading back into the marketing lab to show you how to USE that information to implement your brand messaging. After all, […]
How to Practice Human-First Marketing
Human-first marketing and messaging should be everyone’s priority. And before anyone says “But I’m in the B2B space,” here’s some food for thought. Even though your *client* or customer may be a company, the company itself isn’t the decision maker. Humans are. So while there’s nothing wrong *per se* with writing copy and designing marketing […]
5 Secret Sauce Ingredients for Killer Brand Messaging
If you have customers (or you know who your customers are-slash-will be), you’re sitting a top a veritable gold mine of inspiration for messaging, copy, and content. While great customers are worth their weight in gold, they can also help you turn basic “blah” messaging into a golden elixir. Want another way to look at […]
A Step-By-Step Guide to Obsession Worthy Brand Messaging
If you’ve felt like your brand messaging is generic or you’ve, ahem, never gone through a brand messaging exercise, then this post (and video) are for you. Think of it as a step-by-step guide to brand messaging that your clients will obsess over. A while back I shared six brand messaging mistakes, which you’ll also […]
3 Vital Questions to Nail Your Brand Messaging
If you ever feel like you’re shouting into the void when it comes to marketing your biz and you can’t seem to rise above the digital noise to capture your audience’s attention, you’re not alone. The answer is to spend some time revisiting your brand strategy and revamping your brand messaging. What is brand messaging? Why […]
Recession-Proof Your Biz by Cutting Costs of Inconsistent Brand Messaging
Experts still agree: a recession late in 2023 is inevitable. How big it will be is anyone’s guess, but that’s not stopping the universal knee-jerk reaction. Cut the budget. Trim the fat. Streamline. Pull up the ol’ bootstraps. Since marketing initiatives and the associated results appear intangible, the marketing budget is often the first victim […]
6 Messaging Mistakes and What to do Instead
Just because you can…doesn’t mean you should, especially when it leads to all kinds of mistakes or regrets. Life and work are full of “can” but what about the “should”? Yes, you CAN run a 10k muddy obstacle race without training, but will your body work for you the next day? You CAN party like […]
Action or perfection: what’s better for your marketing and copy?
Ever felt like you’re on a marketing roller coaster, hanging between “let’s get it done already” and “make it 100% perfect?” Considering the never-ending question of action or perfection is a heck of a tightrope walk. And let me tell you…we’ve all been there, staring at copy or a strategic roadmap, wondering if *muah* chefs-kiss ready […]
Should you really DIY your website copy?
If you’re reading this, you’re likely at a crossroads. Maybe you’ve audited your site (maybe even using my checkup), or perhaps you’re on the verge of a new launch, pivot, or rebrand. Either way, whether you’re starting from scratch or you keep trying to Frankenstein your website copy into submission, you’re probably grappling with a […]
Turn Your Messaging into Magic with Brittany Downey
We’re diving into what makes Brittany Downey tick… and, more importantly, why she takes a minimalist approach to website copy and marketing. She shows businesses the best tips for differentiating themselves through their messaging so they can delight their customers. Learn more about Brittany here https://downeystrategy.com/ https://www.linkedin.com/in/brittany-downey/ — Turn Your Messaging […]
Featured Interview Authority Magazine: Five Things You Need To Build A Trusted And Beloved Brand
When Authority Magazine interviewed me about developing a trusted and beloved brand, I jumped at the opportunity. We covered so much ground — from how I got started in this space, my approach, and advice for anyone building a brand, including: ➡️A funny story from my first forays into entrepreneurship ➡️The importance of understanding your […]
The Importance of Adaptability for Startup Success in 2023
Have you thought about startup business in the year 2023? You’re not alone. Despite the challenges of the past few years, entrepreneurship is still thriving, and many aspiring startup business owners are taking the leap to pursue their dreams. This article will explore some essential tips, tricks, and tools for starting a successful business in […]