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Featured Interview Subkit: Take Your Copy From Whomp-Whomp to Wow
When Subkit reached out to me asking to do a profile and let me know that my friend Tara Stand had referred me, I said sure! What followed was a cathartic dive into where I started, where I am now, and what I’ve learned along the way. Would love for you to give it a read to learn: […]
Your Brand Messaging Needs A Check-Up: Here’s why
Your relationship with your audience is a two-way street. Whether you’re brand new to the game, or you’ve been in it for years, devoting attention and resources to your brand messaging matters. Because sending the right message is crucial. Brand messaging is a vital aspect of every successful marketing strategy. From the smallest solopreneur’s set-up […]
Launch Debrief: Behind the scenes of Whomp Whomp to Wow 2023
Who: my audience is largely copywriters, coaches, and marketing strategists who spend a ton of time helping other people gain clarity but struggle to do it for themselves. What: Whomp Whomp to Wow: a 28 day copywriting When: Feb 20 to March 1 Where: EVERYWHERE 🙂 (TikTok, LinkedIn, Facebook, Instagram, Email, Website) Why: Because I […]
How to DIY Your Website Audit
Most businesses in this day and age have a website because it’s simply good for business. In fact, it’s a must-have in the age of Google, when the first thing people do when researching is to look you up online. Yet, if you haven’t audited your website for customer experience, including copy, structure, strategy, and […]
Brilliant Bitesize Brand Messaging Strategy Ideas for Your Business
As the entrepreneur of a small business, you may know how to connect with your ideal audience. This means meeting them at their level, drawing them in, and delivering value so you secure the sale. Once you wow your customer and produce repeat sales, you have accomplished most of the hard work. When you create […]
The 4 Things Your Site Should do for Your Business
How often do you apologize for your website? Nearly everyone who owns a business has been there. The reason? Well, that varies…and here are a few of the most common: ❌You don’t have a website at all. ❌You haven’t touched your site in years, and it looks like it was made circa 2009 or (shudder) […]
Entrepreneurship Lessons: 4 years in and counting
4 years and approximately 63 hours ago, I set up my LLC and officially hung my shingle out into the world. There have been a lot of crazy ups and downs in that time, and I can’t tell you how many times I’ve thought “maybe I should just get a job.” I know I’m not […]
How to Write the Perfect Headline For a Hero Section
The first impression people get from your website can be the difference between someone immediately closing out the window or becoming a superfan and—are I say—a repeat customer. That means crafting the perfect headline to catch your prospect’s attention and motivate them to stay on your site is not optional. In fact, in my opinion, […]
What does ChatGPT have to do with Out of Office
I’m skipping town. That’s what I told everyone on my mailing list today. It’s also what my out of office message says, right after telling you that zen is in progress. And I’ll let you in on a little secret… I let AI help me write it. Clearly I’m capable (and qualified) to write my […]
What’s So Funnel About It? – 3 funnel truths to grow your business
Every business is an online business now. It’s been true since before the pandemic. But since March 2020, it’s been a hard truth for lots of businesses that had not previously relied on an online presence. And another insight? It’s a funnel truth — they are right for just about every business. After all, everyone […]
Lead Generation Mistakes You’re Making in Your Consulting Business
Running a business takes a lot of work and time, and if you want to be successful, you’ve probably spent countless hours on your lead generation. Whether you work in accounting, construction, or even solar energy, you’ve most likely experienced the “feast and famine” cycle where you’ll be booked one month and have little to […]
Building a Content Strategy? Here’s Why Brand Strategy Should Be Your First Step
As you get ready to market your business, you might think it’s time to develop a content strategy. After all, you hear the constant drumbeat of “write blogs, publish social content, and send emails.” And it’s true, your content strategy guides all the assets you need to market your business, including what kind to create […]