Who: my audience is largely copywriters, coaches, and marketing strategists who spend a ton of time helping other people gain clarity but struggle to do it for themselves.
What: Whomp Whomp to Wow: a 28 day copywriting
When: Feb 20 to March 1
Where: EVERYWHERE 🙂 (TikTok, LinkedIn, Facebook, Instagram, Email, Website)
Why: Because I absolutely adore teaching and helping people get the clarity they need to confidently put themselves and their business out there.
Tl;dr: If you’d rather watch the debrief as a video, you can watch the replay here.
The pre-launch:
As early as December, I started teasing website content to help people understand the problem, toss out some truth bombs, and tease the solution with a CTA to hop on the waitlist.
And everywhere I talked about Whomp Whomp to Wow, I made sure to mention it would be the final time I was offering the current price or format.
✅What worked: It started giving people a head’s up about the program and why it might be a good fit for their needs.
🚫What didn’t work: Nothing really. There’s always more you can do, but I’m happy with this part of the launch.
The runway:
In late January, I started teasing the launch event, again, so people knew it was coming. Then in early February, I did 5 things:
- I created the event in LinkedIn, a landing page in ThriveCart, and welcome sequence in ActiveCampaign and invited people.
- I started sharing “doors open” timelines on social, in emails, and in conversations.
- I shared early access dates with the Waitlist.
- I also revisited the sales page and the course emails to make sure they’re correctly timed out.
- I started connecting with affiliates and sharing emails with them.
✅What worked: For once, tech didn’t fail me somehow. Everything worked.
🚫What didn’t work: I wish I’d gotten affiliates amped up sooner. That’s my biggest area across the board for improvement. Outside of that, I’m pretty happy. At the end of the day, I always wish I had done more. More live trainings, more conversations, not more emails though.
Launch week:
Rather than spell out all the details, here’s a bullet list of #allthethings
- Reminder to email list about doors opening and the event, and a reminder to the waitlist that they get early access.
- Opened to wait list on Monday
- Training Tuesday that delivered value + opened the doors.
- Doors to everyone on Wednesday.
- Daily emails written and sent each day during launch.
- Daily social posts — blending myth busting, sales posts, and testimonials — written and video.
- Hourly social check ins for messages
✅What worked: For once, tech didn’t fail me somehow. Everything worked.
🚫What didn’t work: For a two-women operation with a max of 24 hours a day, it went well. Could we do more if we had a bigger team? Sure. But all in all, I’m extremely happy. Across the board, I wish I’d strived for greater visibility.
Have questions? Please let me know. I’m more than happy to run through any of this debrief in more detail.