Tag: marketing

Built to Scale Podcast: Clarity is Critical for Gaining Traction

Craig Severinson asks some great questions about legacy and what we want to create in our lives. He even stumped me a few times!! Loved our conversation and how much we dug into in our short time together Please give it a listen here or where you listen to your podcasts!!

So You Have A Website… Now What? Using the REACH Visibility Trajectory™ to Build Momentum and Brand Recognition

You finally did it. You’ve built or revamped, your website… Now what?  After beaming your slice of the internet pie into outer space, it’s time to work on increasing your brand visibility. You know, getting the right people to see you, connect with you, and actually want what you offer — all without wearing yourself […]

7 Underrated Marketing Strategies To Gain Visibility and Connect With Your Audience

I set out to write 7 underrated marketing strategies. Turns out I like to write about marketing. Who knew. I broke Thing 1 into its own article. Meet Things 2-7 here (with a short recap of #1).  

Get Visible: Learn the Secret Formula to Show Up and Connect with Your Audience

It’s not enough to simply exist in the online marketing world. You have to make your business visible. In the modern era, online visibility is key to growing your business and getting more customers. So how do you do it?   What is visibility? Although Merriam-Webster defines visibility as the “capability of being readily noticed,” […]

The Single Most Underrated Strategy for Gaining Visibility

Research matters. Why? If you don’t know who you’re speaking to, you’re going to use the wrong words, and you’re going to show up in the wrong place. However, way too often, it’s 100% underrated. Here’s what you need to know

WHY ARE WE SHOUTING? Podcast: Erin’s Writer’s Block

Jill from Founding Moms is a delight. I absolutely loved the opportunity to share my business blunder story with her. It’s short, sweet, and I hope you’ll give it a listen! What’s In This Episode: Know how to write good copy? Entrepreneurs that write marketing copy often second-guess every sentence that they construct. But what […]

How To Use An Online Community To Grow Your Business

How would you like to work with people who are also your friends? Seems impossible, right? It’s not — if you find the right online community. For most of us, the idea that business and friendship can’t possibly mix rings as true as the adage that business and pleasure don’t mix. We often hold this […]

How To Write Copy With Personality

Here’s the thing about your personality: It’s TRULY unique to you.  Seriously. Infusing your copy with personality starts by believing there’s no one else like you on the planet (And spoiler alert: there isn’t – you are UNIQUELY you — and your copy damn well better reflect that). Sure. We all start the day with […]

Zig When They Zag: Trusting Your Gut When Making Business Decisions

Do you often regret not trusting your gut?  Have you ever had a bad feeling about something which later turn out to be right?  The advice to trust your gut is not new. To reap the rewards, however, you have to make trusting your gut a regular habit. Why should you trust your gut?  Because […]

From Stuck to Unstoppable: Networking Provides The Keys to the Castle

You’ve been brainstorming ideas for your blog posts and your social media accounts. You’ve got what feels like hundreds of ideas flowing through your head, but none of them feel right. Something is missing in your business that’s stopping you, and you’re just not sure what it is. You’re just stuck. Does that sound about […]

9 Ways You Can Market Your Business In 20 Minutes Or Less [medium]

Imagine finding and using snackable bits of time to level up your business. Just by using 20 minutes here or there, you can attract more of your ideal clients to your business.  I mean we all want that, right? So I wrote 9 Ways You Can Market Your Business In 20 Minutes Or Less to […]

Copywriting Research is Like Baking a Cake

The art of crafting engaging copy is like baking a cake! Both require research to reach your ideal audience. And, where copywriters must nail voice and tone, and bakers need to get the details just right. Baking a cake isn’t as simple as mixing the ingredients and then throwing on whatever decorations you think people […]