Your Minimum Viable Website Alone is NOT Enough
I often talk about how a minimum viable website is enough to give you the legitimacy to start getting clients. And the truth is that it IS enough — if you’re already building traction elsewhere and gaining visibility in the world. Your website simply backs that up and says, “yep, this person is legit.” It’s […]
Freelanceology Podcast: How to Stand Out From 85 Million Freelancers
Chris Collins and Aly Goulet are two of my favorite freelancers and copywriters. I feel like I say that a lot about a lot of people. The truth is that these two are amazing. And they bring a fresh perspective to freelancing and owning a business. We talked a lot about what it’s REALLY like […]
5 Reasons to Hire a Professional Copywriter to Revamp Your Website
So you’re thinking about revamping your website, but how do you know if it’s the right time? To give a simple answer to a complex question — it depends. The truth is you should revisit your website copy at least every 1.5 to 2.5 years to stay relevant. However, I find that most business owners […]
The Great Escape Podcast: Building a Website that Works for YOU
Jacob Suckow recently hosted me on The Great Escape podcast where we talked about Building a Website that Works for YOU and we covered something that there’s an endless amount of advice around on the internet today and that’s visibility and making your brand approachable to your customers. Please give it a listen!!
The Copywriter Club Podcast: Writing Magnetic Copy and Creating a Signature Framework
Appearing on The Copywriter Club podcast has been one of my bucket list items. Rob Marsh and Kira Hug are two of my favorite copywriters and online business owners. I love how much effort they put into elevating the voices of others. We covered so much ground from Alaska, to starting a business, to joining […]
No More Flying Solo: How Opening Up Your Business Social Circle Can Level Up Your Copy
When you’re a one-woman (or man) show, staying on top of everything is daunting. Heck, it can be tough even with a team that puts The Avengers to shame. From maintaining current clients to business development, it’s all too easy to get caught up in doing #allthethings for everyone else and focus less and less […]
She Turned Entrepreneur Podcast: Why Copywriting Continues to Be a Highly Demanded Skill
Dori Roberts Stewart recently hosted me on the She Turned Entrepreneur podcast where we talked about Why Copywriting Continues to Be a Highly-Demanded Skill and I shared my story, my process, and how I found success as a copywriter. Please give it a listen!!
Cash In On Camera Podcast: Your About Page Isn’t About You
Sheryl Plouffe, who is a WONDERFUL interviewer, graciously hosted me on her live show and podcast where we talked about your about page. Now, I frequently tell people that they need to focus on YOU when writing copy – as in YOU your client, speaking to them conversationally and showing them what’s in it for […]
Built to Scale Podcast: Clarity is Critical for Gaining Traction
Craig Severinson asks some great questions about legacy and what we want to create in our lives. He even stumped me a few times!! Loved our conversation and how much we dug into in our short time together Please give it a listen here or where you listen to your podcasts!!
7 Underrated Marketing Strategies To Gain Visibility and Connect With Your Audience
I set out to write 7 underrated marketing strategies. Turns out I like to write about marketing. Who knew. I broke Thing 1 into its own article. Meet Things 2-7 here (with a short recap of #1).
Get Visible: Learn the Secret Formula to Show Up and Connect with Your Audience
It’s not enough to simply exist in the online marketing world. You have to make your business visible. In the modern era, online visibility is key to growing your business and getting more customers. So how do you do it? What is visibility? Although Merriam-Webster defines visibility as the “capability of being readily noticed,” […]
The Single Most Underrated Strategy for Gaining Visibility
Research matters. Why? If you don’t know who you’re speaking to, you’re going to use the wrong words, and you’re going to show up in the wrong place. However, way too often, it’s 100% underrated. Here’s what you need to know