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Blogging For Business, Turning Your Ideas and Experience into Thought Leadership
When it comes to marketing strategy, content is king. You hear this over and over and over. It can take the form of video, audio, written content, or a combination of all three. How do you know what to focus on or what to say? When I speak about turning your original ideas, unique perspectives, […]
Your Minimum Viable Website Alone is NOT Enough
I often talk about how a minimum viable website is enough to give you the legitimacy to start getting clients. And the truth is that it IS enough — if you’re already building traction elsewhere and gaining visibility in the world. Your website simply backs that up and says, “yep, this person is legit.” It’s […]
Freelanceology Podcast: How to Stand Out From 85 Million Freelancers
Chris Collins and Aly Goulet are two of my favorite freelancers and copywriters. I feel like I say that a lot about a lot of people. The truth is that these two are amazing. And they bring a fresh perspective to freelancing and owning a business. We talked a lot about what it’s REALLY like […]
5 Reasons to Hire a Professional Copywriter to Revamp Your Website
So you’re thinking about revamping your website, but how do you know if it’s the right time? To give a simple answer to a complex question — it depends. The truth is you should revisit your website copy at least every 1.5 to 2.5 years to stay relevant. However, I find that most business owners […]
The Great Escape Podcast: Building a Website that Works for YOU
Jacob Suckow recently hosted me on The Great Escape podcast where we talked about Building a Website that Works for YOU and we covered something that there’s an endless amount of advice around on the internet today and that’s visibility and making your brand approachable to your customers. Please give it a listen!!
How Revamping Your Funnel May Unknowingly Save Your Business
It’s no secret that sales funnels are essential to every B2B business. Though your sales funnel can be a labor of love to get off the ground, once it’s running, it can be a well-oiled machine, bringing in and nurturing new leads. At least, it should, in theory. Your sales funnel is your go-to guide […]
The Copywriter Club Podcast: Writing Magnetic Copy and Creating a Signature Framework
Appearing on The Copywriter Club podcast has been one of my bucket list items. Rob Marsh and Kira Hug are two of my favorite copywriters and online business owners. I love how much effort they put into elevating the voices of others. We covered so much ground from Alaska, to starting a business, to joining […]
No More Flying Solo: How Opening Up Your Business Social Circle Can Level Up Your Copy
When you’re a one-woman (or man) show, staying on top of everything is daunting. Heck, it can be tough even with a team that puts The Avengers to shame. From maintaining current clients to business development, it’s all too easy to get caught up in doing #allthethings for everyone else and focus less and less […]
She Turned Entrepreneur Podcast: Why Copywriting Continues to Be a Highly Demanded Skill
Dori Roberts Stewart recently hosted me on the She Turned Entrepreneur podcast where we talked about Why Copywriting Continues to Be a Highly-Demanded Skill and I shared my story, my process, and how I found success as a copywriter. Please give it a listen!!
Cash In On Camera Podcast: Your About Page Isn’t About You
Sheryl Plouffe, who is a WONDERFUL interviewer, graciously hosted me on her live show and podcast where we talked about your about page. Now, I frequently tell people that they need to focus on YOU when writing copy – as in YOU your client, speaking to them conversationally and showing them what’s in it for […]
How to Create A 90-Day Content Strategy To Smash Your Goals
Being an entrepreneur isn’t just about having passion. It means showing up consistently AND having a strategy to grow your business. Knowing what you need to do daily, weekly, and monthly is going to make a difference when it comes to creating your 90-day content strategy. Creating a content strategy means taking an organized, strategic […]
8 Marketing Lessons From The Grinch That Make Me A Better Copywriter
I think by now, most of us know who the Grinch is. The green, furry guy with a heart that is three sizes too small who HATES the Whos and all things Christmas. I know you’re wondering how the Grinch can have anything to do with your website copy, your marketing, or even your business […]