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Recession-Proof Your Biz by Cutting Costs of Inconsistent Brand Messaging
Experts still agree: a recession late in 2023 is inevitable. How big it will be is anyone’s guess, but that’s not stopping the universal knee-jerk reaction. Cut the budget. Trim the fat. Streamline. Pull up the ol’ bootstraps. Since marketing initiatives and the associated results appear intangible, the marketing budget is often the first victim […]
6 Messaging Mistakes and What to do Instead
Just because you can…doesn’t mean you should, especially when it leads to all kinds of mistakes or regrets. Life and work are full of “can” but what about the “should”? Yes, you CAN run a 10k muddy obstacle race without training, but will your body work for you the next day? You CAN party like […]
Action or perfection: what’s better for your marketing and copy?
Ever felt like you’re on a marketing roller coaster, hanging between “let’s get it done already” and “make it 100% perfect?” Considering the never-ending question of action or perfection is a heck of a tightrope walk. And let me tell you…we’ve all been there, staring at copy or a strategic roadmap, wondering if *muah* chefs-kiss ready […]
Featured Interview Authority Magazine: Five Things You Need To Build A Trusted And Beloved Brand
When Authority Magazine interviewed me about developing a trusted and beloved brand, I jumped at the opportunity. We covered so much ground — from how I got started in this space, my approach, and advice for anyone building a brand, including: ➡️A funny story from my first forays into entrepreneurship ➡️The importance of understanding your […]
Featured Interview Subkit: Take Your Copy From Whomp-Whomp to Wow
When Subkit reached out to me asking to do a profile and let me know that my friend Tara Stand had referred me, I said sure! What followed was a cathartic dive into where I started, where I am now, and what I’ve learned along the way. Would love for you to give it a read to learn: […]
Your Brand Messaging Needs A Check-Up: Here’s why
Your relationship with your audience is a two-way street. Whether you’re brand new to the game, or you’ve been in it for years, devoting attention and resources to your brand messaging matters. Because sending the right message is crucial. Brand messaging is a vital aspect of every successful marketing strategy. From the smallest solopreneur’s set-up […]
Brilliant Bitesize Brand Messaging Strategy Ideas for Your Business
As the entrepreneur of a small business, you may know how to connect with your ideal audience. This means meeting them at their level, drawing them in, and delivering value so you secure the sale. Once you wow your customer and produce repeat sales, you have accomplished most of the hard work. When you create […]