How to create good thought leadership content that also ranks for SEO
If you spend time on LinkedIn or browsing industry publications, you may be familiar with the idea of ‘thought leadership.’ If not, or you’ve wondered what it really is, here’s my definition. Thought leadership refers to a person or brand positioning themselves as experts by sharing their ideas and opinions with their target audience. At […]
Thought Leadership as a Marketing Strategy
Just about every marketing conversation I go into involves some mention of thought leadership. There’s a lot of confusion out there around what it is, how to create it, and how to make it rank for search. So I’m here to address all of that… And if you’re wondering why as a brand messaging strategist […]
The Invisibility Dilemma: Telling Your Story in Public
My framework, the REACH Visibility Trajectory is all about assembling the building blocks so you can show up and convert your audience. The only problem? Sometimes it’s all too easy (and comfortable) to be invisible. By failing to tell your story in public new prospects won’t discover you, and your existing audience may forget you […]
Telling Your Story: What Does it Actually Mean?
You’ll often hear me talking about the importance of telling your story and how to do it effectively. I recently shared this video going through finding the right story to tell at a high level. Prefer the reader’s cliff notes? Here goes. That means finding an effective way to tell your story everywhere […]
Realign Your Messaging with 3 Rules for Storytelling
In a world bombarded by promotional messages and clickbait, businesses that stand out are those that connect with their audience on a deeper level. Storytelling is a powerful tool in achieving this connection, and it becomes all the more compelling when it’s woven into your brand messaging. In simple terms, brand messaging is the language […]
4 Ways Misaligned Brand Messaging Could Be Hurting Your Content Marketing
Developing a content marketing strategy is too often seen purely as a numbers game. Put out a lot of content. Get as many eyes as possible on that content. The theme always seems to be more. More content. More eyeballs. More leads. Social media is one of the most popular channels for content marketing. Whether […]
Brand Messaging Makeover: 6 Ways to Add Magic to Your Customer Experience [Video]
Recently, I wrote about 5 secret sauce ingredients for your brand messaging makeover. In that article, I focused on strategies for tapping into your customers’ brains to find brand messaging golden nuggets. Today, we’re heading back into the marketing lab to show you how to USE that information to implement your brand messaging. After all, […]
How to Practice Human-First Marketing
Human-first marketing and messaging should be everyone’s priority. And before anyone says “But I’m in the B2B space,” here’s some food for thought. Even though your *client* or customer may be a company, the company itself isn’t the decision maker. Humans are. So while there’s nothing wrong *per se* with writing copy and designing marketing […]
5 Secret Sauce Ingredients for Killer Brand Messaging
If you have customers (or you know who your customers are-slash-will be), you’re sitting a top a veritable gold mine of inspiration for messaging, copy, and content. While great customers are worth their weight in gold, they can also help you turn basic “blah” messaging into a golden elixir. Want another way to look at […]
A Step-By-Step Guide to Obsession Worthy Brand Messaging
If you’ve felt like your brand messaging is generic or you’ve, ahem, never gone through a brand messaging exercise, then this post (and video) are for you. Think of it as a step-by-step guide to brand messaging that your clients will obsess over. A while back I shared six brand messaging mistakes, which you’ll also […]
3 Vital Questions to Nail Your Brand Messaging
If you ever feel like you’re shouting into the void when it comes to marketing your biz and you can’t seem to rise above the digital noise to capture your audience’s attention, you’re not alone. The answer is to spend some time revisiting your brand strategy and revamping your brand messaging. What is brand messaging? Why […]
Recession-Proof Your Biz by Cutting Costs of Inconsistent Brand Messaging
Experts still agree: a recession late in 2023 is inevitable. How big it will be is anyone’s guess, but that’s not stopping the universal knee-jerk reaction. Cut the budget. Trim the fat. Streamline. Pull up the ol’ bootstraps. Since marketing initiatives and the associated results appear intangible, the marketing budget is often the first victim […]