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15 Feature Articles from 2023
2023 was a heck of a year. And whenever that happens, I find it important to reflect on what went really well. Here are some of my top feature articles, interviews, and bylines from 2023. The Copywriter Club podcast and article Okay, so technically, my podcast episode was in 2022, and technically, it’s not an […]
Should you really DIY your website copy?
If you’re reading this, you’re likely at a crossroads. Maybe you’ve audited your site (maybe even using my checkup), or perhaps you’re on the verge of a new launch, pivot, or rebrand. Either way, whether you’re starting from scratch or you keep trying to Frankenstein your website copy into submission, you’re probably grappling with a […]
How to DIY Your Website Audit
Most businesses in this day and age have a website because it’s simply good for business. In fact, it’s a must-have in the age of Google, when the first thing people do when researching is to look you up online. Yet, if you haven’t audited your website for customer experience, including copy, structure, strategy, and […]